Presentation Future Media_Joon Jeong

[ 이뉴스투데이 ] 2009 년 07 월 05 일 ( 일 ) 재인용 [ 조이뉴스 24] 2009 년 02 월 11 일 ( 수 ) 재인용 VS 시청률 사회적 영향력 광고주 매력도 방송국 돈벌이

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[object Object],[object Object],[object Object],Data source: Koreanclick

[object Object],[object Object],Data source: Koreanclick monthly report Jul-00 to Jun-09 (Naver, Daum, SK-communication, and Yahoo! Korea) CAGR -7.5%

[object Object],[object Object],[object Object],Data source: NHN IR 자료 Data source: Daum communication IR 자료 Naver AD sales Daum AD sales

[object Object],[object Object],CAGR: -11.4% CAGR: 3.5% CAGR: 4.6% CAGR: -0.4%

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[object Object],[object Object],PV Trends (Internet overall) Time spent (Internet overall) Jun’09

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# of query # of search referrers referrer per query Naver 4,341,013,653 1,425,761,495 32.8% Daum 1,184,125,933 404,366,251 34.1% Yahoo 185,725,892 118,495,674 63.8% Google 134,900,183 121,337,072 89.9% Nate 114,527,708 71,463,300 62.4% Cyworld 163,609,658 26,007,820 15.9%

Each site which 100+ Korean users visit weekly Data source: Korean Click (23Feb’09 - 01Mar’09)

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Presentation Future Media_Joon Jeong

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