Slides from the opening keynote I got to give at the 9th annual Italian IA Summit in Bologna, Italy. Audio available at: https://soundcloud.com/dan-klyn/opening-keynote-italian-ia-summit-2015-bologna-italy
23. 1962
West elevation blueprint drawing of TWA Flight Center at JFK Airport in New York City by Eero Saaranen
ALWAYS DESIGN A THING
BY CONSIDERING IT
IN ITS NEXT LARGER CONTEXT
Eliel Saaranen
31. 1894
Santler Dog Cart, the earliest British-made automobile. Photograph by Martin Godwin for The Guardian.
32. 1899
Horsey Horseless, early American-made automobile. Illustration from TIME magazine online,
http://content.time.com/time/specials/2007/article/0,28804,1658545_1657686,00.html
34. St. Francis de Sales Church in Muskegon, Michigan by Marcel Breuer. Photo by Dan Klyn
33TOWARD GOOD
STRUCTURE
35. MAPPED
INTENTIONSAn “Elephant Path” from the back cover of Jan-Dirk van der Burg’s book Olifantenpaadjes
http://www.amazon.com/Desire-Lines-Olifantenpaadjes-Jan-Dirk-Burg/dp/908176070X
11
36. MAPPED INTENTIONS
Desire Lines in Detriot by Sweet Juniper
http://www.sweet-juniper.com/2009/06/streets-with-no-name.html
37. Alfred Korzybski
THE MAP IS NOT THE TERRITORY,
BUT IF CORRECT, IT HAS A SIMILAR STRUCTURE
WHICH ACCOUNTS FOR ITS USEFULNESS
55. Photo of Richard Saul Wurman for LOOK Magazine by Joel Baldwin
1971
Richard Saul Wurman
THE CLASSIC,
PERVASIVE
SEDUCTIONTO
DESIGNERS HAS BEEN
TO FIND A SOLUTION
INSTEAD OF THE
TRUTH
67. A captivating experience.
News bringsthe beautiful editorial layouts
and typographyof print to the screen. Enjoy
interactive and engaging stories, rich with
photo galleries, videos, and animation.
Content is optimized for both iPhone and
iPad, so you’ll have a great reading
experience no matter which device you’re
using.
CHANGED ARRANGEMENT =
CHANGED EXPERIENCE
70. 1972
Analysis of all of the words on advertising billboard signs along the Las Vegas “strip” in 1969, in Learning From Las Vegas ,
Venturi, Scott Brown and Izenour, Published by MIT Press, Cambridge
86. DECORATED SHED –LIKE MODEL
• Less Risky Duck
• Increased Dependence on Context
• Increased Dependence on
Excellence in Implementation
and Maintenance