I was curious about how these two family vlogging channels compared, and if I could determine whether, based on publicly available YouTube data, TheNiveNulls was indeed going strong and could one day be as large as Shaytards. I often run data on YouTube channels to see how they compare (nerd alert!), so I thought I'd share with you what I found in this case. My sources include public data from VidStatsX, SocialBlade, ChannelMeter, the VidIQ Vision Chrome extension, the Internet Archive Wayback Machine, and my own data from past studies of public data. The best data points, however, are not public, so this study is by its nature incomplete and my conclusions are only assumptions based on my experience on how public data relates to private data. http://hey.com.

1. YouTube Analytics
Public Data Comparisons
Shaytards vs. TheNiveNulls
Study by Dane Golden
April, 2013
http://Hey.com

2. 0%
5%
10%
15%
20%
25%
30%
Shaytards TheNiveNulls
Active Viewership
(Ave. Views Per
Subscribers) Dec/Jan
2012-13
Active Viewership
(Ave. Views Per
Subscribers) -
Mar/April 2014
FAMILY VLOGS: Active Viewership, Dec/Jan 2012-13 vs. Mar/April 2014
I’ve defined “active viewership” as average views per subscriber in the first week or
so after the video has been released. Over the last 16 months, the Shaytards
channel has increased dramatically from 8% to 21%. TheNiveNulls has stayed at a
higher percentage and increased slightly from 24% to 25%.

3. 0.00%
100.00%
200.00%
300.00%
400.00%
500.00%
600.00%
700.00%
800.00%
Shaytards TheNiveNulls
Subscriber Increase
Dec/Jan 2012-13 vs.
Mar/April 2014
Views-Per-Video
Increase Dec/Jan
2012-13 vs.
Mar/April 2014
FAMILY VLOGS: Subscriber Increase vs. Views-Per-Video Increase,
Dec/Jan 2012-13 vs. Mar/April 2014
This chart is essentially active viewership demonstrating its influence in another
way. For Shaytards, subscribers have increased by 188%, and views-per-video have
increased by 505%. For TheNiveNulls, subscribers have increased by 696% and
views-per-video by 730%.

4. 0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
10.00%
Likes Per View (Mar/April 2014)
TheNiveNulls
Shaytards
Good Baseline Ave.
FAMILY VLOGS: Likes Per View, Mar/April 2014
TheNiveNulls compares favorably at an off-the-charts 9.14% average likes per
view, 13.5% higher than Shaytards at 8.05%. Shaytards is down slightly from a year
ago, when they were at 9.81% during a rapid growth spurt. My industry rule-of-
thumb is 1.5% likes per view, and both these channels are well above that.

5. 0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
1.60%
Comments Per View (Dec/Jan 2012-2103 to
Mar/April 2014)
TheNiveNulls
Shaytards
Good Baseline Ave.
FAMILY VLOGS: Comments Per View, Mar/April 2014
Commenting takes more time and effort than just giving a “thumbs up,” so it’s likely
commenters are more-involved repeat viewers. TheNiveNulls channel has 1.18%
comments per view, while the Shaytards channel has 1.49% comments per
view, 26% higher. Both channels are both well above my rule-of-thumb baseline
average of 0.5%. Sixteen months ago, Shaytards had an incredible 3.31% ratio, but
as the viewership has grown a smaller percentage have been commenters.