So it turns out that PornHub is pretty good when it comes to marketing! For a bit of fun, I pulled together a few case studies on what they've been up to. http://www.danecobain.com View the video: http://bit.ly/13XpNQ9

1. we are fst >
we are…
individually different but
together we are
inspiringly different
your creative
business partner

2. the problem
people don’t talk about porn
(unless they’re creepy)
the currencies of the web:
- links
- social media mentions
- traffic
so how do you get ‘normal people’
and mainstream news outlets
to talk about pornography?

6. fst // credentials // 2013
www.fstthegroup.com

7. SFW marketing
PornHub has changed the rules
by making their content ‘SFW’
they make it easier for people to
talk about it in regular social
situations
we looked at some of their creative
but now let’s look at their campaigns
these often rely on data
of the type that can be gathered
in Google Analytics

9. fst // credentials // 2013
Giving America Wood
www.fstthegroup.com

11. fst // credentials // 2013
Giving America Wood
www.fstthegroup.com

15. fst // credentials // 2013
www.fstthegroup.com

16. fst // credentials // 2013
www.fstthegroup.com

17. quick quiz
which two social networking sites
allow you to share pornography?

18. we are fst >
we are…
individually different but
together we are
inspiringly different
your creative
business partner