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Marketing Your Marketing - NESHCo Presentation
1.
Marketing Your Marketing
and PR Effort Dan Dunlop October 28, 2010
2.
3.
4.
If you don’t
market your department’s good work, it is not likely that anyone else will. You’re tracking results, now share them.
5.
It is
time to consider yourself (and your department) a client. Ask yourself how much energy you devote to marketing your department?
6.
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9.
10.
11.
12.
13.
14.
15.
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20.
21.
22.
23.
Developing a Marketing
Dashboard (But don’t let it be all about numbers; need a more holistic perspective)
24.
25.
26.
Stats are Everywhere
27.
28.
29.
30.
Google Ad Words
31.
32.
33.
34.
35.
36.
37.
If you want
your work to be acknowledged, you have to tell people what you’re doing.
38.
39.
Merchandizing Your Work
Internally
40.
Merchandizing Your Work
Internally
41.
42.
43.
44.
Healthcare Marketing Report
45.
46.
Healthcare Marketing Advisor
47.
48.
49.
50.
51.
52.
Marketing Healthcare Today
53.
Marketing Healthcare Today
54.
55.
56.
57.
58.
Get Publicity, Then
Leverage It!
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60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
Merchandise Your Victories
76.
Merchandise Your Victories
77.
Merchandise Your Victories
78.
79.
80.
81.
Leverage Your Participation
in Industry Conferences
82.
83.
84.
85.
86.
87.
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91.
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94.
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