Mv assignment 02 2014 1

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Music Video
Assignment 2
YOUR GROUP NAME HERE

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Guidance
 This template PowerPoint presentation includes all the relevant
elements you need to cover in your Music Video Assignment 02
 It is suggested you save this PP in a different name and share it
with your group so you always have a copy – some sections
require you to delete the information on the slide and replace with
your own work
 Add more pages to each section where necessary [you should be
doing this!]
 Add visuals as you see necessary
 This document will be added to as you progress through the pre-
production phase.

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TASK 1
Idea Generation and Pitches

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Idea Generation and Pitches
 Select a song/track that you like [or don’t like!]
 George Ezra ‘Blame It On Me’
 Generate three ideas for music videos employing styles,
techniques and conventions that we have looked at in previous
sessions. Explore how you could interpret the song differently
using different methods
 You can add any extra info you think is relevant, images, mind
maps, etc
 For quick mind maps you could use bubbl.us to generate these

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Idea 1
 The song used in this idea would be George Ezra’s ‘Blame It On Me’ which will be a story
of 2 boys at secondary school 1 of whom accidentally fouls the other boy who is the bully
during a game of football in PE. The bully gets overly annoyed and vows revenge on the
victim. During the narrative the bully does something in class and blames the victim. The
chorus will be where all the main bullying takes place. The verse will show the story of the
differences between the bully’s house and the victim’s house.
 The bully will have a very spoiled lifestyle where everything is done for him while the victim
has it a bit rough because his mother died and his father is not very supportive of him.
 In the final scene the bully will send a message via Facebook to the victim saying “lets end
this” which the victim will ignore but is caught out the next day by a sign advertising
something in a certain direction which he follows but it is just the bully getting him into a
hidden spot to fight him. During the fight there will be a police officer who the bully sees
before getting into the self defence position to make the rozzer believe that the victim is
targeting him which causes the victim to be arrested.
 There will be singing during the video but mainly in the chorus, in particular in the scene
where the teacher is telling the student off.

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Idea 2
 This will be Queen’s ‘We Are The Champions.’
 The opening will be of a Doncaster Rovers fan watching
Coventry v Tottenham 1987 FA Cup final and thinking about
how much he’d love to see his team get there.
 The line “And bad mistakes I’ve made a few” will be of
Doncaster almost going out to a Non League team before
scoring twice in the last couple of minutes. The football will be
close up footage of shots being taken and footballs going in the
net.
 The main person will lip-sync most of the song.

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Idea 3
 This song will be The Courteeners’ “Take Over The World” and
will be a video of an athlete training for the Olympics
 It will start with him listening to the song in his local changing
room and will finish with him in the Olympic stadium racing
Usain Bolt in the 100m final.
 I will get close up footage of Usian Bolt running.

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Summary
 5 positive aspects of your ideas you could use
 5 negative aspects of you ideas

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Positive
 Idea 1 tells a good story
 Idea 3 can be seen as inspirational
 Idea 2 can send a message out that your lucky day will
eventually come
 All of them follow the song really well.
 The camera work planned works out quite well

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Negative
 Too many characters may be needed
 Idea 3 is unrealistic because
 Too difficult to film
 Idea 2 may be hard to follow the track
 Idea 1 may have too much going on

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Final idea – artist/title/info
 Name of track / name of artist: George Ezra ‘Blame It On Me’
 Brief biographical background: George Ezra is an English
songwriter aged 21 who has released 1 album called ‘wanted
on voyage’ he is a folk, blues and rock artist
 Links to other artists: His influences were Bob Dylan and
Woody Guthrie
 Genre info: Folk music includes traditional music and the genre
it evolved from during the 20th century. Notable folk musicians
are ‘The Pogues’ Bob Dylan, Bruce Springsteen, Johnny Cash
and John Denver.

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Final idea – track summary
 Summary/analysis of track [consider meaning, content,
duration, pace and style of the song] the song is called ‘Blame
it on me’ so the song will be about him getting blamed for
everything as is shown in the video. This is a very slow paced
song as is shown in the video, evidence of this is when the
rugby team are running as the producers have slowed the clip
down. It is on for 3 minutes ad 45 seconds.

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Final idea – your idea
 Your creative concept/video synopsis [describe your
interpretation, use of imagery or narrative, genre conventions,
etc]
 For my video I will do a narrative where 2 boys in school have a
major fallout over something the victim accidently did. The bully
then vows revenge on the victim. In this video the bully will do
things such as a naughty things in class when the teacher isn’t
looking. At the end they end up in a huge fight in which the
victim ends up getting arrested.

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Final idea – techniques and styles
 Video techniques/style/conventions to be used [include how
you intend to implement these]
 In my video I will be lip syncing mainly to the chorus but
sometimes during the verses. My video will be a narrative
which will be slightly literate to what the song is talking about
for example the chorus will be somebody being blamed for
something they have not done.

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TASK 2
Pre-production Assessment

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Guidance:
Pre-production Assessment
 You need to assess the viability of your production and
investigate what is required to enable you to make your music
video
 Much of this task is hypothetical, which means you will need to
investigate standard costings for such a production and apply
these to your planned production considering which equipment
you would need and resources, etc
 Resources to support this are in the Pre-production
assessment folder on Blackboard
 Delete the questions on each slide and insert your responses

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Guidance:
Budget target
 You have provisionally given an outline target of £2000 to make
your music video
 This target should include a 10% contingency [that means your
budget should allow for £200 pounds within the budget – so
realistically you aim lower than £1800]
 Your budget should account for everything, except your own
time and input
 Consider more than one option to solve a requirement – you
may be able to balance your budget later, there will have to be
a compromise somewhere

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Guidance:
Time
 You will need to plan a schedule for the pre-
production/production/post-production
 Nominally you should work on 2 weeks pre-production, 1 week
filming [2 college days – Mon./Tues first week after half term]
and 2 weeks edit/post-production
 Who is going to do what? How will you split the time? When
can you film? What is the availability of the
equipment/resources/locations/personnel?
 What problems can you foresee? How will you overcome
them?

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George Ezra ‘Blame it on me’
 Summary of intended production: I will be making a music video the song is called ‘Blame it on
me’ For my video I will do a narrative where 2 boys in school have a major fallout over something
the victim accidently did. The bully then vows revenge on the victim. In this video the bully will do
things such as a naughty things in class when the teacher isn’t looking. At the end they end up in
a huge fight in which the victim ends up getting arrested.
 Detail here what you are going to make and the intended outcome
 Detailed breakdown of the music track chosen and your interpretation of it [remember the
questions in the workbook, e.g. pace/mood/tone/structure] the song is set at a slow pace. My
video will go with the pace so when someone is performing an action that is naturally quick I will
slow it down in my editing. The general mood and story of my video will be very negative. From
start to finish the victim is having a lot of problems in his life. In lessons, at break and at home.
My aim is to make my audience feel sorry for the victim but really hate the bully. My reasoning
behind this is because when I was at school I experienced differences in personalities between
“the cool kids” and those who preferred keeping themselves to themselves. I discovered that
those with a large friend range were a lot more arrogant and unpleasant than those who were
significantly quieter.
 Specific outline your intended technical/equipment requirements. For this I feel that a Canon
DSLR would be the best kit to use. I would need a
 Include any details that you think [you could use material from your pitch]

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Locations
 You need to identify locations and plan a recce.
 What are the limitations and risks, eg distance, access, cost, weather? How will you manage
this?
 For my location I will have to be granted permission to use the college football pitch for the scene
without music, alternatively I could hire out a local football team’s pitch or even find a field. The
cheapest and most convenient option would be a field though the best and most realistic would
be a football pitch at college.
 For my second scene (verse 1) I will need to just use places around college to show the
differences between the 2 boys around school. This should be relatively straightforward as
college won’t have any issues because things like filming are normal in and around college. Also
this is an advantage as I will not need to go outside on a day when the weather could be bad.
 For the 1st chorus I will need to find a room inside college. This will be for the teacher scene. This
is an advantage as it will not cost anything and it will not be far to go. However I will need to make
sure that there is a classroom free.
 If the weather is bad outside I could look into using and editing suite/green screen room

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Facilities
 What do you need? E.g. equipment, resources? Mostly from college, but
who do you need to speak to get this kit? What is available? When?
 To complete production I will need a video camera, a battery and a
memory card. I will need to speak to my tutor to discuss when would be
the best time to film and when I can have the equipment.
 An expensive option I could use is hiring an editing suite & technician in
Leeds which would cost £120 for half a day and £200 for the full day.
Companies I could use are Studio Hire Leeds and ADBS.
 A cheaper alternative to Leeds is £50 a day at Heslington Studios York.
 The cheapest alternative of all is to do it myself and also using the college
facilities.

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Personnel
 CREW: What is you team? Who is in it? What are each team members strengths/weaknesses? When are they
available?
 CAST: Do you need any external performers? When are they available? Cost implications? Will you have to feed
them? Transport them?
 Other personnel? Is anyone else helping you?
 When I go out to film my video I will need somebody to direct and a camera operator. Once all the filming has
been completed I will need to find an editor.
 I will also need to hire a camera operator. Camera crew operator in London do hires for £300 a day but as
London is a fair distance and I would have to pay for their travel and food it would be considerably more.
 In my video I will be playing the victim but I will need to find some people who would be willing to play the bully,
the teacher and the policeman. The most expensive option would be to hire some actors, in order to do this I
would have to find an acting agency online. Unfortunately there is no agencies in York that can help me out nor is
there towards Scarborough or Malton, the nearest place where there are some is Leeds. Even for actors who
would be willing to do it for free you’d still have to pay for their transport and their food/drink.
 The cheapest alternative is to ask some people who I know either on my course, in college or not in college.
 I will be playing the role of the victim. I think that I am better at acting than I am at standing behind the camera. I
will also have to direct and edit as it is my idea therefore I should have to do the editing. To hore a professional
actor it would cost between £250 and £600 a day.

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Props/Costume/etc
 In production I should look into getting a white shirt and a tie to
make it look like they actually are in school. For the victim in
the house scene I should consider wearing not so nice clothes
for the victim and streetwise for the bully. I may also have to
pay a costume hire place a visit so that I can find a police outfit.
In order to get a police costume I would have to go into a
costume shop preferably in York. I would probably only have to
hire a high-vis jacket and a police hat. York Theatre Royal
would be a good place to ask if they have a range of costumes
that I would be able to use. At the beginning of the video they
are playing football, for this scene I would need a ball for them
to play with.

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Guidance:
Costs – resources/sources
 Basic Guide to costs
 http://www.justfilm.co.uk/video-production-costs.html
 Rates TV
 https://www.bectu.org.uk/advice-resources/rates/television-factual-rates
 Rates all media
 https://www.bectu.org.uk/advice-resources/rates
 Research local production spaces for edit and post production costs
 Local equipment hire companies have costs for camera, lenses and kit
[tripod, dolly, steadicam rigs, etc]
 Travel by vehicle can be nominally charged at 40p per mile – so you need
to know how far you location is from where you are!

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Codes of practice and regulations
 Do you need clearance for copyrighted materials? [you will need to contact
Mechanical Copyright Protection Society-Performing Rights Society Alliance
(MCPS-PRS)]
 Do you have performers external to your group performing? They will need
release forms that declare you can use footage of them in the production. This
needs to be planned for.
 Do you have any actors under the age of 18? You will need parental
permission forms. I know that 2 of the people who hope will be actors will be at
the age of 18 so I will not have to get any parental consent for them.
 Are you filming on private property? You will need written consent PRIOR to
filming. Plan in advance. This needs to be considered. I will be filming a lot of it
in college and a bit of it in a quiet field
 Consider where you may need specific risk assessments and health and safety
documentation

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Finance/Production Costs
 Using industry rates cards and researched costs of equipment [cameras], cast, crew, props and facilities [locations, edit rooms,
etc] calculate the likely cost of your production
 Outline details of financial considerations of project, this could be cost of props/costume/travel/food/etc
 Explain what your overall budget is [if applicable] and how this is to be met
 How will you deal with any extra costs? Contingency fund? What percentage of your budget should this be? [hint: add 10% on
to the final cost, this should cover it!]
 Do you foresee any problems? How will you manage this/over come them?
 The total cost of the production would be £2000 which includes a contingency of 10%. To hire someone to play the bully it would
cost £300 for one day, to hire an actor to play the policeman it would be £250 for a day. To hire a police uniform it would be £50.
To hire the editing suite at Heslington Studios it would be £200 for 4 days. To hire a camera crew for 2 days it would cost £800.
Finally you have to consider travel and food for your camera crew and actors. This would cost a total of £200.
 I would be paying for these things because the more I spend on camera crew the better quality of film I would get. I would be
using Heslington studios instead of a studio in Leeds because it is nearer and also because it is a lot cheaper than any of the
studios in Leeds. There is not that many costumes I would need someone to dress in a police outfit. I have not anything for the
victim actor, director and editor as I will be doing all of them things.
 I don not foresee any issues as the majority of the production is on college site. There is no background dancers required or any
unusual locations or things happening.

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Final budget breakdown
 Provide a costs table for your budget, if you have considered
more than one cost option, provide alternative final budgets
and state a preference with justification for which option you
would choose.
Resource Cost
Actor to play bully (1 day) £300
Actor to play policeman (1 day) £250
Police uniform hire £50
Editing suite (4 days) £200
Camera crew hire (2 days) £800
Travel & food £200

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Production meeting
 As you prepare to start the planning for your production you
should have had chance to discuss the idea with your group
 As such you should consider this the second time you have
convened with your team
 Every time you meet as a group, you should record what was
discussed and what you’ve decided to do, etc
 That means it’s a Production Meeting – record it, preferably on
your blog/journal, but there are section in this template for you to
collect your team’s thoughts
 You should be reflecting on your blog/journal whenever you
work on the project – this park of the assessment for this unit

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Production meeting
 Summarise key decisions/discussion points. Put together an
action plan and state who is responsible for each task
 When do you next expect to meet?
 Insert slides into this section; 1 per meeting, with the date and
point above…

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Meeting record
Date: 10th February 2015
 I will need to ask the sports section at college if it is ok to use a
football pitch at college for filming. I will also need to find a
classroom for the classroom scenes. If I cannot find a room
which I can make look like a bedroom I may have to use green
screen.
 I will get the accurate clothing for each scene like a shirt and
shorts for the football scene and some smart clothes for the bits
in the school.
 My next meeting with Dan Bell will be the 11th February

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Pre-Production: Visual Planning
 This section is concerned with the visual planning of your music
video
 You should use this section to develop the sequencing or your
video, establish the realtionship between the visuals and the track
itself and create a structure for you to follow when filming
 It is important that you ‘pre-visualise’ the video before you make it;
it will make filming and production a more streamlined process
 The following tasks are part of your visual planning
 Pre-visualisation and concept boards
 Storyboarding
 Shot list

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Pre-visualisation/Concept Boards
 Tool for exploring the direction and visuals
 Provides inspiration and information for the “look & feel”
 Presents key moments in your video
 A means to sketch/plan ideas
 Information on colour/lighting
 Defining the “mise-en-scene”
 Include as much here as you like, but keep it relevant to the production, the following slides
have been left blank for you to approach in your own way, add more as you need to
 Extension suggestion: edit a short sequence of clips that have inspired or influenced your
video [similar to this: http://io9.com/5941145/this-directors-video-pitch-for-hunger-games-
might-be-better-than-the-real-movie]

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Song lyrics
The garden was blessed by the Gods of me and you
We headed west for to find ourselves some truth, ooh
What you waiting for?
We counted all our reasons, excuses that we made
We found ourselves some treasure, and threw it all away
No, What you waiting for?
When I dance alone, and the sun's beating down,
Blame it on me
When I lose control and the veil's overused,
Blame it on me
Caught in the tide of blossom, caught in the carnival
Your confidence forgotten, I see the gypsies rule
Blame it on me
Blame it on me
Blame it on me
Blame it on me
When I dance alone, I know I'll go
Blame it on me ooh
When I'll lose control, I know I'll go
Blame it on me ooh

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 Pre song: lads playing football, victim accidently fouls the bully
who vows revenge.
Video structure

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 Opening: the boys walking off the pitch, victim starts to lip sync
to the song.

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 1st verse: will show the differences between the popularity of
the boys in school, the bully will have a lot of friends and is
always happy and laughing, the victim will not really have any
friends and always looks very depressed.

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 Towards the end of verse 1: will lead into the chorus, the
teacher will briefly leave the room which is when the bully puts
a drawing pin on his chair.

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 Chorus: the teacher comes in and sits on the drawing pin, the
bully then points at the victim to signal that he was the culprit,
while the teacher is giving the victim his telling off the victim will
lip sync.

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 Verse 2: shows the differences between their home lives. The
bully has a very simple home life just sitting there playing on his
PlayStation, his parents spoil him. His father is the police
officer. While the victim’s mum died when he was younger, his
dad is not supportive of him.

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 Towards the end of verse 2: the bully smashes up his
PlayStation while his parents are out, when they get back he
tells his dad the victim did it to which his dad goes out looking
for the victim.

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 Chorus 2: bully’s dad/police officer finds the victim and gives
him a beating, the victim will do a bit of lip syncing before the
dad/police officer gives him another punch round his chops.

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 End of 2nd chorus: bully sends message to victim saying “lets
end this like men”.
Lets end this like men

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 3rd chorus: the victim does his best to ignore but as he’s
walking down the street the bully appears out of nowhere and
gives him a beating. While he’s giving him a beating the bully
notices his dad on duty so he ducks to make it look like the
victim is assaulting him. The officer/bully’s dad then arrests the
victim who lip syncs while he’s being arrested.

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Structural breakdown
 Breakdown your track into it basic sections [e.g. intro, verse,
chorus, verse, etc] and apply broad visual ideas to each section
 You can use this as the master template for your production,
then add more shots to each section when you develop your
full visual plan
 Create a table to do this [template on BB]

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Storyboarding
 Your storyboard should bring your idea to life
 Provide an idea of the sequencing of you video
 Provides a basis for production
 Suggested online storyboard creators are:
 https://www.storyboardthat.com
 http://www.pixton.com [very complicated]
 http://www.storyjumper.com [allows you to insert your own images]
 Alternatively, hand draw or photograph your storyboard and scan or copy
to insert it onto your slides
 There are lots of tips collected together on Blackboard!

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Angry looking one is the bully the scared one is the victim
4 5 6

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45 46
Blue car is meant to be a police car

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 Ending: is the the victim being taken away.

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Master frames
 A master frame is a version of a frame from your storyboard,
but with a more detail
 You could use photos and software to create a series of images
from your intended production [at least 4]
 This would work well as preparation for framing your shots on
location and filming
 Try to give an impression or idea about the final look of the
video, so think about post-production effects, etc

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Master Frame 1
Shot number ref:

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Master Frame 2
Shot number ref:

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Master Frame 3
Shot number ref:

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Master Frame 4
Shot number ref:

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Shot List
 Your shot list should contain the sequential breakdown of what
you need to shoot for your video
 It should work in partnership with your storyboard
 It will be your working document when you film
 It should contain the shot number, scene number, shot
description, framing and action you will see
 It should also have information on performers in the scene and
other props, etc
 Shot list template is on Blackboard in the pre-production folder.

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Task 3.2
Organisational Planning

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Production Group Info
 Include names, contact info, and defined roles at difference
stages of production, using a table is suggested
 Dan – producer, actor, editor
 Alex – Actor, cameraman

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Location information
 Information and images of your location[s] for filming
 You should have address details, clearance/premissions for
filming, recce photos and floorplans [including camera,
equipment and cast/crew layouts]
 Where possible, have a plan B fallback location option
 Assess each location for any issues and suggest solutions

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Risk Assessment
 Risk Assess each separate filming location using the provided
form in the pre-production folder on Blackboard and insert into
your powerpoint
 Completing a generic filming assessment would be a start, then
you can add specialist/site specific risks as you progress your
production
 Remember, a Risk Assessment is an ongoing document, you
should evaluate if anything changes in production and when
you put control measures in place

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Contingency Planning
 Things go wrong
 Your contingency plan is there to give you a backup or to
minimise the effect on production
 You should consider the following areas: Technical, Location,
Personnel and Organisational areas [about 5 potential issues
for each]
 Use the form in pre-production folder on Blackboard

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Production Schedule
 Provide an outline of what you will do on which days during
production

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Clearance and Permissions
 Any place you film and anyone you use in the filming of your
video must have a completed form
 Blank forms are on Blackboard for you to complete and insert
here

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Task 4.1
Production Record/Log

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Production Record/Log
 One of the strongest features of my production is that it is very well organised and that it sticks to the plan.
 I feel as though the acting in my film is of a high quality. My cast member was easy to communicate with which means I was a
good communicator. I feel as though I explained what I needed him to do very clearly and well. This is because I made my
instructions easy to understand and straightforward.
 I think my production sticks to the time limit of the song. This is shown when I am doing my lip syncing, it is on par with the
song.
 I think that the story goes along well with the song particularly when the victim (me) was doing nothing wrong while the bully
(Alex) was doing all sorts of horrible things but not getting in trouble for any of it.
 I feel as though I have not made it too obvious that the same person is playing 2 characters at the same time.
 Despite all the positives I do feel that there are a few faults. The main one I noticed was the delay in some walking scenes. This
occurs at the start of the shot when I appear to be standing still then start walking. I feel like I should’ve cut out the standing still
parts.
 The lip syncing without the studio looked very ropey and out of sync. Therefore I had to go into a studio and lip-sync the entire
song.
 I feel as though I could of perhaps spent a bit longer on my slow motion scenes. I could’ve shown the end result instead of just
contact being made in the scene where Alex breaks his phone and the close up where I’m being punched in the face.

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Call sheets
 See in ‘Music video Dan Bell’ folder

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Edit Decisions List/Footage Log
 See document named ‘EDL’ in the ‘Music video Dan Bell’ folder

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 Templates on BB to insert here

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Here we have the difference between me in the white screen room pre editing and post editing. As you
can see in the pre edited version I look very pale whereas in the final version I look a lot more like the
central image. I managed to achieve this by going to the colour wheel and giving the image a more
colorful effect. In order to put the clips onto Premiere I have to get them out of my AVCHD folder and
transfer them onto the file on premiere. After I placed the clips in a file I then had to move them onto the
time line so that they could be scaled down to scale so that it matches the schedule.
Pre-
Edit
Post-
Edit

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This is what the fight scenes looked like pre editing and post editing. The changes
are very apparent because I have added a sepia effect to it which gives an olden
kind of feel because I like fights to have a western kind of feel. I managed to
achieve this by going to the colour wheel and giving the image a more colorful
effect. In order to put the clips onto Premiere I have to get them out of my AVCHD
folder and transfer them onto the file on premiere.

Mv assignment 02 2014 1

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