SocialChina helps you connect with your customers in the social media they use every day: WeChat, Weibo, Youku and RenRen.

1. Photo by ●∂ЯP∂PℓΘ۲™● - Creative Commons Attribution License http://www.flickr.com/photos/54624286@N07 Created with Haiku Deck
Reach Further

2. Photo by SF Brit - Creative Commons Attribution License http://www.flickr.com/photos/86135961@N00 Created with Haiku Deck
Reach Further
Add Chinese Social Media
to your marketing mix

3. Photo by SF Brit - Creative Commons Attribution License http://www.flickr.com/photos/86135961@N00 Created with Haiku Deck
Why is China Different?
Barriers prevent you from connecting:
The Great Firewall
Language
Culture
Immediacy

4. Photo by SF Brit - Creative Commons Attribution License http://www.flickr.com/photos/86135961@N00 Created with Haiku Deck
The Great Firewall
The Great Firewall separates the
Chinese Internet from the West
Facebook, Twitter and YouTube
are blocked in China
Unique Chinese Social Media:

5. Photo by SF Brit - Creative Commons Attribution License http://www.flickr.com/photos/86135961@N00 Created with Haiku Deck
Language
Mainland China speaks Mandarin
and writes in Simplified Chinese.
(简体字)
The Chinese Diaspora speaks
many dialects, and writes in Traditional
Chinese
( 簡體字)

6. Photo by SF Brit - Creative Commons Attribution License http://www.flickr.com/photos/86135961@N00 Created with Haiku Deck
Culture
Traditional Chinese culture
forms the base
Modern industrial Chinese
culture builds on that base
Chinese Millennial Internet culture uses
the base as a launching pad!

7. Photo by SF Brit - Creative Commons Attribution License http://www.flickr.com/photos/86135961@N00 Created with Haiku Deck
Immediacy
The Chinese Internet is uniquely mobile
and immediate
Social proof and peer influence are
exceptionally strong
Mobile penetration is high and
real-time Chinese-language connection
is the norm

8. Photo by SF Brit - Creative Commons Attribution License http://www.flickr.com/photos/86135961@N00 Created with Haiku Deck
The Platforms
Weibo, WeChat,
Youku and RenRen

9. Photo by @yakobusan Jakob Montrasio 孟亚柯 - Creative Commons Attribution License http://www.flickr.com/photos/37803129@N00 Created with Haiku Deck

10. Photo by @yakobusan Jakob Montrasio 孟亚柯 - Creative Commons Attribution License http://www.flickr.com/photos/37803129@N00 Created with Haiku Deck
Weibo
A Hybrid of Twitter and
Facebook
Strong brand platform
Young, opinionated,
brash and dynamic
60m
Daily Active Users

11. Photo by @yakobusan Jakob Montrasio 孟亚柯 - Creative Commons Attribution License http://www.flickr.com/photos/37803129@N00 Created with Haiku Deck
Youku
“YouTube for China”
… but includes
commercial media
productions too
200m
Daily Active Users

12. Photo by @yakobusan Jakob Montrasio 孟亚柯 - Creative Commons Attribution License http://www.flickr.com/photos/37803129@N00 Created with Haiku Deck
RenRen
The original Facebook
of China
Very strong youth focus
– High School and
University
194m
Monthly Active Users

13. Photo by @yakobusan Jakob Montrasio 孟亚柯 - Creative Commons Attribution License http://www.flickr.com/photos/37803129@N00 Created with Haiku Deck
WeChat
Mobile Chat App
Extremely innovative
Revolutionizing
mobile eCommerce
Going global fast
272m
Monthly Active Users

14. Photo by Jupiterimages - Getty Royalty-Free License http://www.gettyimages.com/Corporate/LicenseAgreements.aspx Created with Haiku Deck
WeChat
272
Million
MAU
Weibo
60
Million
Daily
Youku
200
Million
Daily
RenRen
194
Million
MAU
Note:
All stats are
approximate,
shifting and
growing
rapidly…

15. Photo by Thomas Northcut - Getty Royalty-Free License http://www.gettyimages.com/Corporate/LicenseAgreements.aspx Created with Haiku Deck
Weibo
60
Million
DAU
RenRen
194
Million
MAU
Facebook
1190
Million MAU
Plus
Reach Further
+254 Million
That’s 254
million users
behind the
Great Firewall
that Facebook
alone can’t
reach

16. Photo by Thomas Northcut - Getty Royalty-Free License http://www.gettyimages.com/Corporate/LicenseAgreements.aspx Created with Haiku Deck
Weibo
60
Million
DAU
Twitter
100
Million
DAU
Plus
Reach Further
+60 Million
That’s 60 million
users that
twitter alone
can’t reach

17. Photo by Thomas Northcut - Getty Royalty-Free License http://www.gettyimages.com/Corporate/LicenseAgreements.aspx Created with Haiku Deck
Youku
200
Million
Daily
YouTube
280
Million
Daily
Plus
Reach Further
+200 Million
That’s
200 million
additional video
views… waiting
for you behind
the Firewall

18. Photo by AnthroTom - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/14311668@N00 Created with Haiku Deck

19. Photo by @yakobusan Jakob Montrasio 孟亚柯 - Creative Commons Attribution License http://www.flickr.com/photos/37803129@N00 Created with Haiku Deck

20. Photo by SF Brit - Creative Commons Attribution License http://www.flickr.com/photos/86135961@N00 Created with Haiku Deck

22. Photo by AnthroTom - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/14311668@N00 Created with Haiku Deck