Taking You Social Media from Personal to POWERFUL.
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Five areas of focus the day you decide to use Facebook for personal branding and building long term relationships.
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Taking You Social Media from Personal to POWERFUL.
- 1. Taking your Social Media From Personal to Powerful Presented By: Dana R Zezzo Cell 440-344-5933 dana@jetlinepromo.com
- 2. Disclaimer • The theory's and practices discussed in this presentation ONLY make sense and hold true ONCE you make the conscious decision that your social media presence in NO LONGER personal but a true conduit and or platform to build long term relationships AND YOUR personal BRAND. Make it POWERFUL.
- 3. Oh and IT’S FREE!
- 4. Why Facebook 1.19 Billion Users • Daily active users - 728 million on average an increase of 25% year-over-year. • Monthly active users - 1.19 billion an increase of 18% year-over-year. • Monthly Mobile Users - 874 million an increase of 45% year-over-year. http://tnw.to/t3Fj3
- 5. 37 Minutes a Day • Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email. • Read more: http://www.businessinsider.com/social-media-engagement-statistics-2013-12#ixzz2xVr9u7Wg
- 6. • It turns out Facebook fans spend more money on the brands they like—$116 a year more than nonfans—even if their income was equal. In addition, those who liked brands were 18% more satisfied with the brand and 11% more likely to continue buying the brand. I guess all those little percentages add up to $$$ for the brand. http://gizmodo.com/5995468/your-facebook-like-is-worth-17417/all
- 7. Moral of Stats? Yes – your customers are on Facebook!
- 8. Where Do You Start?
- 9. 5 Areas of Focus • Profile • Content • Sharing Information • Privacy • ALWAYS be building your network!
- 10. Profile • Picture? • Timeline image? • Contact info? • WORK? • Live? Help your future connections connect the DOTS……….
- 13. Content • 360 Degrees? • Know / Like / Trust? • Humanize? • Match Voice? • Avoid Negativity!
- 16. Sharing Information • From other profile pages? • From Brand pages? • From Groups? • Any electronic space? • Tagging • Hashtags
- 17. Privacy Fear verses Control • Settings • Remove Tag • Enable Timeline Reviews
- 20. Reminder – the more you lock down then less personal branding takes place….
- 22. Building Your Network • When – ALWAYS • Set Goals - Example: 5 a day • Create a Hit List • Convert Fast.
- 23. Recap 5 Areas of Focus • Profile – complete means conversion • Content – Know / Like / Trust • Sharing – Efficient / Time Management • Privacy – Self Comfort / Control • ALWAYS be building your network! • Make your Social Media Powerful
- 24. Turning Social in Revenue • 15 – 30 million Businesses in the US • All building social sites? YES • Promotion Products would be a top 5 way to promote. • Ave industry PO $300.00 • Total New Revenue Potential $4.5 Billion
- 25. THANK YOU! Presenter: Dana R. Zezzo SVP Jetline
Notas do Editor
- This is BtoC – think it would be high with BtoB
- Do you find yourself looking at their connections – its because THESE were not complete.
- Trust – is it a real person?
- Basic sales theories.
- Math based on 15 mill. Sales is 1 to 1 human interaction – social is a 1 to 1 AND 1 to MANY all happening on a deeper level.
- Don’t forget last slide!