Social networks like Facebook and Twitter have hundreds of millions of users engaging in sharing content and connecting with others. YouTube is a leading video sharing platform with over 2 billion daily views. Flickr is a major photo sharing site, while LinkedIn is focused on professional networking. Various companies have successfully used social media for marketing through viral campaigns, contests, games and interactive experiences. Embassies can also leverage social networks by providing timely information, responding to users, hosting activities, and creating a consistent presence to engage their audience.

1. social networks

2. The world is obsessed with Facebook

4. Facebook

5. Facebook

6. Facebook

12. Corona light

14. Flowers.com

16. Old spice

18. Best job in the world

19. Tourism campaign

20. In the Switzerland Tourism Facebook contest , you can win a week with full board (excluding drinks) in a Swiss mountain cabin with 10 Facebook friends if you provide a written continuation to the clause: “A week in the mountain cabin would do me good because … ” סרטון קידום הקמפיין Seitzerland tourism facebook campaign

21. Seitzerland tourism facebook campaign

22. Tourism Ireland launched irish-themed facebook game

23. Tourism Ireland launched Irish-themed Facebook game Tourism Ireland is hoping to exploit the phenomenal popularity of social networks in the weeks ahead by convincing more than 100,000 people to play an Irish-themed Facebook game which it launched on St Patrick’s Day. The Ireland Town game allows Facebook users to create an “idyllic town in Ireland” with the help of a virtual tour guide called Sally. Once they have Irish utopia created, Facebook users can then explore iconic sites and attractions around the country without leaving their couches

24. Tourism Ireland launched Irish-themed Facebook game

25. Tourism Australia and Quiksilver launch Facebook competition

26. Tourism Australia and Quiksilver launch Facebook competition Tourism Australia and Quiksilver have announced that they have launched a Facebook contest, “Surf, Sun and Social Networking in Australia,” that will send one lucky winner to Australia to be the official blogger for the 2012 Quiksilver Pro Gold Coast contestants will have the opportunity to upload their best adventure photo to either Facebook.com/AustraliaWorkandPlay or Facebook.com/Quiksilver and describe in 100 words or less what they think is the best adventure Down Under

27. What to include in an effective and formal embassy page?

28. Immediate availability Online chat Direct download of visa applications Monitoring – follow-up on user inquiries Effective and Courteous Customer Service

29. Monitoring can help you: Identify complex issues Create a viral message system Redirect users to Facebook for managing smart interactions and communicatrons Brand Management

30. Monitoring – Constant tune-in on what people are saying about our brand on the net Rapid response – If it takes you a while to get back to users, it will be perceived as if you’re ignoring them or plain unprofessionalism. Things happen fast in social media and you must adapt to it Be active – Don’t wait for a crisis to occur, initiate the discussion beforehand. Embrace and engage with your fans. Take Action

31. Respond to complaints – Transparency is the most important value on social networks. You need to tell people what’s really going On, otherwise they will assume the situation is even worse. Tackle criticism – be ready for any scenario that could happen. Take Action (cont.)

32. Activities which combine big prize winners - such as weekend for 2 at an attractive resort ‫ Incentives and rewards per action - reward given to users which uploaded pictures or video clips after visiting a certain country ‫ Response to current news events from around the world ‫ Youtube channel that gives traveller tips, including a virtual guide that can be viewed via mobile anytime during the trip ‫ Aggregation of travel coupons and offers per country How can an Embassy page create a buzz here in Israel?

33. The fun theory

35. Michal Schrieber C.E.O Office: 03-6338335/6 Cell: 0508883199 Fax: 03-5250010 [email_address] 12th Bialik st. Tel Aviv 63324