Beyond frustration: 3 levels of happy design

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Dana Chisnell

Ideas from psychology and design about creating experiences users will find b

Tecnologia Design

1

Beyond frustration:
3 levels of happy design
Dana Chisnell
UPA Boston, June 2010

@danachis

2

Creating a remarkable
experience

versus a satisfactory one

can seem unattainable

3

Companies
are creating
remarkable,
happy,
even
lovable
experiences
every day

7

Desperate?
Mean?
Abusive?
Thoughtless?
Inconsiderate?

8

3 levels of experience design

Mindfulness Flow Meaning

18

1. Mindfulness

Pleasing awareness
Infatuation
Puppy love
“Oh, nice!”

26

phone form factor
http://dvice.com/archives/2009/02/htc-magic-bring.php

27

phone form factor
http://blogs.techrepublic.com.com/hiner/?m=200809

28

phone form factor
http://blogs.techrepublic.com.com/hiner/?m=200809

29

2. Flow

Understanding
Contentment
Time stops - immersion
Key strengths emphasized
Trust

37

wikis...

http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog

38

forums...

http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog

42

3. Meaning

Reﬂectiveness
Commitment
Belonging
Contributing
Making a difference

43

Creating a remarkable
experience

versus a satisfactory one

is possible

45

How much happiness can you
design in?

46

Where to learn more about the
psychology of happiness

TED Talks: The psychology of happiness - Martin Seligman

TED Talks: Play is more than fun - Stuart Brown

TED Talks : Happy design - Stefan Sagmeister

Flow: The Psychology of Optimal Experience, by Mihaly
Csikszentmihalyi
Emotional Design: Why We Love (or Hate) Everyday Things, by
Donald Norman

Happiness: A History, by Darrin M. McMahon

47

Where to learn more

Dana’s blog: http://
usabilitytestinghowto.blogspot.com/

Download templates, examples, and
links to other resources from
www.wiley.com/go/usabilitytesting

48

Dana
Chisnell
dana@usabilityworks.net

www.usabilityworks.net
415.519.1148

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Beyond frustration: 3 levels of happy design

1. 1 Beyond frustration: 3 levels of happy design Dana Chisnell UPA Boston, June 2010 @danachis

2. 2 Creating a remarkable experience versus a satisfactory one can seem unattainable

3. 3 Companies are creating remarkable, happy, even lovable experiences every day

4. 4 What not to do.

5. 5

6. 6

7. 7 Desperate? Mean? Abusive? Thoughtless? Inconsiderate?

8. 8 3 levels of experience design Mindfulness Flow Meaning

15. 16 Virgin America

16. 17

17. 18 1. Mindfulness Pleasing awareness Infatuation Puppy love “Oh, nice!”

24. 26 phone form factor http://dvice.com/archives/2009/02/htc-magic-bring.php

25. 27 phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809

26. 28 phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809

27. 29 2. Flow Understanding Contentment Time stops - immersion Key strengths emphasized Trust

29. 32

34. 37 wikis... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog

35. 38 forums... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog

36. 39 Kiva.org

37. 40 Kiva.org

38. 41 Kiva.org

39. 42 3. Meaning Reﬂectiveness Commitment Belonging Contributing Making a difference

40. 43 Creating a remarkable experience versus a satisfactory one is possible

41. 44 Mindfulness Flow Meaning

42. 45 How much happiness can you design in?

43. 46 Where to learn more about the psychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon

44. 47 Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting

45. 48 Dana Chisnell dana@usabilityworks.net www.usabilityworks.net 415.519.1148

Beyond frustration: 3 levels of happy design

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