'Gaming Startups - What I've Learned', by NevermindGames CEO Marl Lambe

1. A Games Start-Up
What I’ve Learned
Mark Lambe
Mark Lambe, CEO, NeverMind Games,
2012

2. The real Troika
Starting-Up
Operating
Funding and Good
Contacts
Mark Lambe, CEO, NeverMind Games,
2012

3. Mark Lambe, CEO, NeverMind Games,
2012

4. Starting-Up
Why? (Overheard rumours)
 We want to make the games that we love to
play.
 The markets are easy to enter.
 It’s cheap to run.
Mark Lambe, CEO, NeverMind Games,
2012

5. Starting-Up
Who? (Team Building)
Development
Business
Mark Lambe, CEO, NeverMind Games,
2012

6. Operating
What kind of games can we make?
 Platforms
 Scope
 Life Cycle
Mark Lambe, CEO, NeverMind Games,
2012

7. Operating
How do we make money?
 Get Paying customers
 Get non-Paying customers
Mark Lambe, CEO, NeverMind Games,
2012

8. Operating
How do we get customers?
• User acquisition
• Reviews
• Incentivised Vs. Organic sales
Mark Lambe, CEO, NeverMind Games,
2012

9. Operating
Software
 Bizspark
 Marmalade / Unity
 Creative Cloud
Mark Lambe, CEO, NeverMind Games,
2012

10. Operating
Help and Support
 EPPs (Enterprise Platform Program)
 Enterprise Ireland
Mark Lambe, CEO, NeverMind Games,
2012

11. Funding and Good Contacts
 Enterprise Ireland’s Competitive Start-Up Fund
Mark Lambe, CEO, NeverMind Games,
2012

12. Funding and Good Contacts
Contacts
 Irish Technology Leadership Group
 Interactive Games Association of Ireland
 Irish Game Development Community
Mark Lambe, CEO, NeverMind Games,
2012

13. The real Troika
Starting-Up
Operating
Funding and Good
Contacts
Mark Lambe, CEO, NeverMind Games,
2012

14. Mark Lambe Contact Details
Mark@NeverMindGames.com
@MarkJLambe
www.NeverMindGames.com
Mark Lambe, CEO, NeverMind Games,
2012