Xnine Communication conducted a study at an advertising agency in Islamabad in November 2013 to objectively evaluate using numbers for marketing consultancy. The study found that while some countries like America, China, and Japan frequently use numbers in business, Pakistani companies have been slower to adopt this practice. However, Xnine Communication believes sharing the results of the study with stakeholders is important as part of their corporate social responsibility and for information sharing in the modern era.

1. Marketing by Numbers
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2. Marketing by Numbers
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3. Discussion
Q: Does Pakistani
corporate sector use
numbers for their
concerns?
A: America, China and
Japan are fond of
numbers. In Pakistan,
we have First Women
Bank Ltd. and First
Mennonite Church of
Pakistan.
Q: Why Xnine
Communication is
sharing its studies with
stakeholders?
A: Xnine Communication is
performing its CSR.
Moreover, information
sharing is pre-requisite
in modern era.
Source of Study
This study was conducted
at an advertising agency
in Islamabad in November
2013 to objectively
evaluate trust in numbers
to be used for marketing
consultancy.
Sajid Imtiaz: Creative Director, Xnine Communication