Two female creative directors argue for innovation and excellence. Agency's owner tactfully arranges a TV program to find the best director. Clint Eastwood and Katie Couric are guest stars. Film producers are required to produce the film, "New-New".

1. Film: New-New
Plot: Two ace creative
women argue for
innovation and
excellence thus a jury
declares the best.
Guests: Clint Eastwood &
Katie Couric

2. Scene-1
In Sunnyvale at office of 5&Sunny,
Cynthia enters. She says hello to her
colleague, Martha. How was your trip
to Manhattan?, Martha asks. The
financial market is OK as secure
consumerism is rising. Over there
people in our agency are also doing
good work. Cynthia puts aside her
coat and asks, anything special in my
absence except this banner
“Imagination Imitates, Criticism
Creates”. Nothing special, Martha
says. How is Edelman?, Cynthia
inquires. He is happy and expecting
some new clients in pharma business,
Martha replies. That’s great and she
gives her a gift-packet. Martha holds
the mini packet and says, Thank you.
Now I must see him in his office. See
you later and Cynthia leaves.
Sunnyvale
Cynthia Martha

3. Scene-2
Cynthia enters into the room of
Edelman and says, Good morning.
Edelman stands up and replies, nice to
see you back. Both sit down. How was
your meeting with Wall Street people,
Edelman asks. It was good one and
they are proud of their political
system, consumer base and
investment incentives. Chinese groups
are investing in industries and media,
Cynthia replies. Why EU not attracting
Chinese investors? Edelman further
inquires. Until England does not
become part of European Union, how
can Chinese invest, Cynthia replies. Do
you like the banner, “Imagination
Imitates, Criticism Creates” in your
room, Edelman asks. Yes, I like it very
much. Martha is truly genius, Cynthia
replies. Should I leave? Edelman
stands up and says good luck.
Edelman
Sunnyvale

4. Scene-3
Cynthia enters into her room. Martha
excitedly says, thank you for the breath-
taking Paris Hilton. You are welcome,
Cynthia says. She searches the quotation
on Bing and notes down some points for
critical thinking and creative thinking.
Another junior writer, Mathy, enters the
room and greets them. Madam! We were
waiting for you to start discussion on the
banner. Who we, Cynthia inquires.
Madam! our creative team at 5&Sunny,
Mathy replies confidently. Have you
discussed this issue with any outsider? No,
Madam! she replies. Cynthia gives Mathy a
gift-packet and asks for weekly report.
Madam! Thank you for the gift and report
is already in your mailbox, she replies. We
will discuss the issue but not today, please
go to your desk. Mathy sees Martha busy
on her laptop and leaves the room.
Scene-4
On Wednesday, in conference room of
5&Sunny creative team is present. Cynthia
says, thank you for your presence and starting
a discussion on innovation and excellence. I
have a plan to conduct a program in our
agency. People especially students will also
participate through video conference in this
15 to 20 minutes program. Hopefully Martha
would agree with me. I want Mathy to
mobilize the students as audience through
digital media whereas I want Frank to set the
conference room for the program. Any
question? Will it be telecast?, Frank asks. Yes,
besides uploading at website of 5&Sunny we
will share it with our partners worldwide,
Cynthia clarifies. Martha! Do you have any
question?, Cynthia asks. Nope, she replies.
Now get back to work all of you. It will be an
exciting learning experience for the outsiders,
Cynthia says.

5. Scene-5
Edelman enters into the room of
Cynthia and Martha and says. Good
morning ladies. I am pleased to know
that you are going to conduct a
program in the agency that would give
cutting edge to the budding 5&Sunny.
You both women, oh I am sorry,
persons are genius. Please make sure
that everything would be near-
perfect. We have to create Great
Expectations instead of Diminished
Expectations. I want this program
must be discussed at White House
besides corporate corridors around
the world. Martha says, sir! You don’t
worry we know how to make it
possible. Edelman says, thank you and
leaves the room.
Sunnyvale

6. Scene-6
In TV lounge, Martha and her boy
friend – Timothy - are discussing
creativity. What is your stance,
Timothy inquires. I will oppose
Cynthia, Martha says. Then you
will have to make points for both
stances, Timothy advises. Forget
about the program. Let’s love,
Martha says. I do not want you to
lose in the program, Timothy says.
You don’t worry. We have been
conducting these sort of programs
in the college and university. Let’s
love, Martha suggests.
Scene-7
In office, Mathy is busy with her
computer. She has relayed the
program announcement with
timings on Facebook, Twitter,
SlideShare and Slate. She has
relayed a couple of questions on
Quora and other platforms.
Madam! We have generated the
announcement among 50,000
people worldwide for our
program, Mathy informs Cynthia
on phone. That’s great and thank
you, Cynthia replies.

7. Scene-8
In conference room of 5&Sunny,
Edelman says, tomorrow our first
program has to be air. We have
generated interest among more than
50,000 people. All questions would be
difficult to answer, therefore, I ask
Mathy to give due representation to
universities, colleges, design houses
and ad agencies professionals. Our
audio-video side is being looked after
by Frank. Jury consists of Katie Couric,
Clint Eastwood, Dimitri Itskov and I.
Miss Cynthia and Martha! You have to
make the program truly successful
and trailblazer. Tomorrow everyone
should be in office sharp at 9:30 in the
morning. Good luck and thank you all.
Sunnyvale

8. Scene-9
In creative unit of 5&Sunny,
should we do rehearsal for the
program, Martha inquires from
Cynthia. There is no need. Format
is open and extempore, Cynthia
replies. We only require good
sleep before the program, Martha
advises. I agree with you and I am
going to take rest in the
recreation room, Cynthia says and
leaves the room.
Sunnyvale

9. Scene-10
To camera, Mathy introduces 5&Sunny, team
leaders, AV Editor and jury members. Viewers
can ask questions during the debate. Let’s start
the program.
Miss Cynthia, what is your stance on
“Imagination Imitates, Criticism Creates”?, Mathy
asks. Well, world has databases and organized
institutes that offer countless composed and raw
ideas. Criticism helps in innovation, R&D and
organizational excellence.
Miss Martha, what is your point of view?, Mathy
asks. Human beings still have to understand
cognitive and anatomy to find out truth and
origin of pure ideas. Original thoughts have
always been desirable in academia and industry. I
advocate for the imagination and do not believe
that it ends in imitation.
Cynthia says, Socrates gave his life and Hamlet
searched for real human. An imaginative person
usually ends in either Socrates or Hamlet
whereas a critic paves the path for progress
through transformation.
Sunnyvale

10. Scene-11
In his office, Timothy is viewing
the debate-program curiously and
finds his girl friend in trouble and
says to himself, O Martha! You
have to come up with solid
arguments.
Scene-12
Martha says, Idea is very important if we read
carefully biography of Steve Jobs, Jack Welch
and Mark Zuckerberg. Gates was drop out yet
he has made his mark.
Cynthia says, criticism creates more than one
idea. Just look at Quora and PublikDemand.
PublikDemand has exposed us to new
opportunities in developing countries. Today
we know that people through fake companies
are fooling innocent people.
Martha says, it was pure thought that
compelled God to create the world. It was
pure thought that compelled Merck to
develop gelatin capsule.
Cynthia argues, what about atom bomb?
Criticism creates and I find Hamlet and
Bakistan as best piece in global literature.
A Brazilian calls, my name is Richard. Cynthia
is very much right. I have found best critic of
Facebook from Peshawar and not from the
Silicon Valley. Moreover, life of every learning
human is important and cannot be
contained.
Mountain View

11. Scene-13
As no question was raised during this
intense debate on fundamentals of
innovation and excellence. I ask jury
members to announce their decision.
Katie Couric, I am impressed with both
creative gurus but Cynthia wins because of
lucid arguments.
Clint Eastwood, Cynthia is logical and social
thus deserves laurels.
Dmitry Itskov, I thank Cynthia for well
preparation and invite her to Ukraine to
establish a new agency like 5&Sunny.
Mathy speaks to the camera, you can still
watch the episode on the digital media and
website of 5&Sunny. Thank you very much
for joining us. Good bye.
Sunnyvale

12. Scene-14
Edelman congratulates the team for
excellent execution of program.
Thank you Frank and Mathy, I am
proud of you. Congratulations, Miss
Cynthia! You have got invitation
from Dmitri Itskov. Martha credit
goes to you as you put the banner.
Now whole world can understand
about creativity and excellence
through 5&Sunny. Frank, don’t
forget to share episode with 500
top universities of world. Tomorrow
is holiday and we are all going to an
excursion trip on next weekend to
Venice, Edelman joyfully
announces.
Sunnyvale

13. Scene-15
Timothy meets Martha in her
apartment and says, you were
confident and good in the debate.
He prepares coffee for her and
shows her recording of episode
with augmented reality. We have
to search for another alternative
of Socrates and Hamlet. Let’s
marry for the original thought,
Martha advises.
Mountain View

14. Characters
Cynthia: Chief Creative Officer
Martha: Chief Creative Officer
Mathy: Ad Executive
Edelman: Chief Marketing Officer
Timothy: Journalist and lover of Martha
Guests: Clint Eastwood, Katie Couric, Dimitri
Itskov
Proposed cast is requested to produce
the film.
Key Credits
Sajid Imtiaz: Communications Expert CDKN,
Member NMSBA, Honorary Member Pakistan Society
of Criminology
Feedback: sajedimtiaz@hotmail.com
Writer is committed to donate 10%
income from produced film for
establishment of Neuromarketing Science
Institute in Pakistan.