Asif Siddique is a Pakistani business executive currently serving as the chief executive of Takyeef in Abu Dhabi. He has over 18 years of experience in international marketing and sales. Previously at Sabro Air-Conditioning in Islamabad, he emphasized quality, innovation and customer service, and ensured all employees understood the company mission statement and safety conditions before acquiring an ISO certification. Asif selects staff based on merit and is a good listener and negotiator. He hopes to take Takyeef Group of Companies to new heights of excellence through his leadership and proposals for market development.