1. Program Overview
as of 9/4/2012

2. Michigan 2013 Economic Outlook Survey
Approximately 30,000 survey invitations will be sent to members of more than 10 participating Michigan
associations asking them to take a brief survey on Michigan’s economic outlook in 2013.
Baker Strategy Group is a small Ann Arbor-based consulting firm and a Partner of the Detroit Economic Club. For the
last four years we have conducted the Michigan Manufacturing Outlook Survey with Chuck Hadden (CEO) and the
Michigan Manufacturers Association (MMA).
Download summary charts of the results:
http://www.bakerstrategy.com/2012/02/4th-annual-michigan-manufacturers-outlook-survey-2
View the article we wrote for MMA in April:
http://issuu.com/insightonline/docs/insight030412
For 2013, we plan to broaden the outlook beyond the manufacturing sector to include companies in multiple
industries throughout the state of Michigan. The goal is to provide a sizeable dataset of responses from Michigan’s
business community that can provide insight into how to improve the economy in Michigan. This survey effort is
meant to be a collaborative program and complementary to the current economic analysis efforts that exist.
BAKER
STRATEGY GROUP
Thursday, August 30, 2012 Page 1

3. Participating Organizations
At this point we have 10 organizations who are planning on participating in this free program.*
Participating Organizations Champion Lead
Alpena Area Chamber of Commerce Jackie Krawczak, Executive Director TBD
Detroit Economic Club Beth Chappell, President & CEO Steve Grigorian, COO
Detroit Regional Chamber Sandy K. Baruah, President & CEO Megan Spanitz, Vice President
Grand Rapids Area Chamber of Commerce Rick Baker, President & CEO TBD
Michigan Manufacturers Association Charles E. Hadden, President and CEO Amy Schirado, VP of Marketing and Comm.
Lake Superior Community Partnership Amy Clickner, CEO TBD
The A2Y Regional Chamber Diane Keller, President & CEO Trish Reilly, V.P. Marketing/New Program Development
The Kalamazoo Regional Chamber of Commerce TBD Renee Cook, Assistant to the President
Traverse City Area Chamber of Commerce Doug Luciani, President & CEO TBD
West Michigan Policy Forum Jared Rodriguez, President Heather Sieracki, Executive Assistant
* There is no charge to Participating Organizations for this program. All program costs will be covered by supporting Major Sponsors and General Sponsors. BAKER
STRATEGY GROUP
Thursday, August 30, 2012 Page 2

4. Program Timeline
We have September and October to plan the program and design the survey. By January 2013, we will have all
reports published and the collaborative effort of translating the survey results into meaningful action will begin.
Process Timing
Set up the participating associations, organize the September 4 - November 09
System program core team, design the survey, design the
michigan2013.com website, and plan the publicity effort
beginning January 2013.
Deploy the survey to 30,000+ people through email November 12 - December 07
Measures invitations from each participating organization. We
expect ~5,000 respondents to complete the survey.
Analysis
Tabulate results and conduct analysis to isolate key issues December 10 - December 21
and insights for reporting.
Publish and promote the results through a set of reports,
Reporting including an overall report, a summary report, and sub- December 24 - January 04
reports for each participating organization.
Ongoing discussions at key events throughout Michigan
Translation (e.g. a Detroit Economic Club panel luncheon, the January 07 - May 31
Michigan Manufacturers Association’s CEO Forum, and the
Detroit Regional Chamber’s Mackinac Policy Conference). BAKER
STRATEGY GROUP
Thursday, August 30, 2012 Page 3

5. Sponsors and Participants
Major Sponsors will receive headline promotion and exposure to 30,000+ people, an opt-in lead-generation
question in the survey, promotion on the cover of the reports, and a full-page ad in the overall report.
Participating In-kind
Benefits Major Sponsors General Sponsors
Associations Services
2 sponsors 8 sponsors
Target number of sponsors and contribution amount NA NA
$25K each $5K each
Specific mention in 30,000+ emails to organization members Yes – at the top Yes – at the bottom NA No
Logo on every page of the online survey Yes No No No
Specific mention on the first page of the survey Yes Yes Yes Yes
Ability to add a custom screen of questions in the survey Yes No Yes No
Respondents are asked if they would like to receive
communication from the sponsor (respondent information is Yes No No No
provided to the sponsor)
Specific company mention again at the end of the survey Yes No No No
Logo on the cover of the final report as well as the sub-reports
Yes - Center Yes – Bottom Yes – Bottom Yes – Bottom
that will go to 30,000+ members of Participating Organizations
Free advertisement included in the final report Yes – full page Yes – ¼ page Yes – ¼ page Yes – ¼ page
At this early stage, benefits are still being determined and may change depending on program developments.
BAKER
STRATEGY GROUP
Thursday, August 30, 2012 Page 4

6. Program Partners
These partners will be providing in-kind services to run the program
Partners Services Team
Champion: Sheri Petras
CFI Group
Lead: Scott Morrison
Champion: Dave Hile
Hile Design
Lead: TBD
Champion: Jimmy Hsiao
Logic Solutions
Lead: TBD
Champion: Carol Hart
MOVE Communications
Lead: Marcia Luke-van Dijk
BAKER
STRATEGY GROUP
Thursday, August 30, 2012 Page 5

7. Baker Strategy Group | 214 S. Main St. #212 | Ann Arbor MI 48104 | +1 734 786-3342 | www.bakerstrategy.com