As a key component of ModernBiz solutions for small and midsize businesses, Microsoft Azure offers a range of key benefits that help enable the modern business. Microsoft offers a unique level of flexibility to SMBs on how and where to host their applications, whether on servers or in the cloud. You can host apps on Microsoft Azure’s fully managed cloud infrastructure. This offers the benefits of fast deployment and no capital expense for server hardware. With Azure, you pay only for resources you use. From there, you can scale applications up or down as needed to meet changing demand. Once applications are hosted in the cloud, it is easy to enable remote and mobile access for your employees, so the right people can get to the applications they need from anywhere. When it comes to protecting your data and making sure things stay up and running, you can have the peace of mind that your Azure-hosted applications will have continuous uptime with Azure’s 99.95% monthly SLA. For your on-site servers, Azure also offers an easy, affordable data backup solution.

1. Microsoft Azure
David J. Rosenthal
President & CEO, Atidan
October 9, 2014
Microsoft Briefing Center, New York City
ModernBiz

2. ModernBiz: Your path to the Modern Business
Microsoft Azure overview
Key business solutions
• Host your apps in the cloud
• Back up your data
• Host your website in the cloud
How to buy Azure
Why Microsoft?
Get started with Atidan
Agenda
2

3. 3
ModernBiz
Choose your own path
to modern, with flexible,
familiar, and trusted
solutions for your
business—desktop to
mobile, server to cloud.
Connect with
customers
Grow
efficiently
Safeguard
your business
Business
anywhere
Increase
your sales
Get the
most out
of your
technology
Be prepared
for the
unexpected
Protect
and control
your data
Work
together
easily
Get your
work done
anywhere
Understand
your
customer
ModernBiz
Adapt
to change

4. ModernBiz
Microsoft Azure offers a
range of key benefits
that help enable the
modern business
Host apps on Azure to
deploy quickly and pay
only for resources
you useIncrease
your sales
Get the
most out
of your
technology
Be prepared
for the
unexpected
Protect
and control
your data
Work
together
easily
Get your
work done
anywhere
Understand
your
customer
ModernBiz
Adapt
to change
Scale
applications
up or down
as needed
Back up your files
and data to the
cloud, simply and
affordably
Access
cloud – hosted
applications from
anywhere
Ensure continuous
uptime with Azure’s
99.95% monthly SLA
4

5. The cloud platform for the modern business
Microsoft Azure is a flexible cloud platform that helps you grow with
greater efficiency and be more responsive to change.
With Azure, you can be up and running fast, scale up or down as
needed, and avoid high capital costs—paying only for what you use.
5

6. ₩ ¥
€
руб
$
$
£
$
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kr kr
$R
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$
Azure global datacenters
Local currencies
Global datacenters
Global support
Local account teams
24 x 7 x 365 support Over 1 billion customers, 20 million businesses 90 markets worldwide
280 years of combined industry experience in infrastructure, security, product dev, and global ops
6

7. The cloud is
about instantly
expanding your
IT capabilities
The cloud: extending your IT infrastructure
With Microsoft, you choose the combination that’s right for your business
Physical Server CloudVirtualization
The cloud is ideal when
you need to:
• Get apps up and running fast
• Scale instantly
• Pay only for what you use
• Leverage enterprise-level security
7

8. Host your apps in the cloud with Microsoft Azure
About Microsoft Azure
Cloud Security
Fully managed and monitored infrastructure
Data backed up in a choice of geographies
Robust physical security and data protection
Get the same level of protection
chosen by Microsoft’s enterprise
customers, including many of the
world’s largest financial institutions.
Deploy quickly
Avoid capital expense
Scale up or down as needed
Click here to jump to a slide in the appendix with more technical information on this solution.
Collaboration
Platform
SQL Server
Databases
Business
Applications
Virtual
Machines
8

9. Is your data
backed up?
Many businesses lose critical data
when primary data storage becomes
damaged or systems failure occurs.
Effective data backup often requires
significant capital investment in
hardware and backup media.
9

10. Back up your
files and data to
the cloud, simply
and affordably
Get simple, reliable backup in the cloud with
Microsoft Azure
Avoid capital
expense for storage
hardware & media
Scale up or down as
needed and pay for
what you use
Get enterprise-grade
data protection
Click here to jump to a slide in the appendix with more technical information on this solution. 10

11. Get fast, easy
backup for your
database with
SQL Server and
Microsoft Azure
Easily backup your on-site SQL Server database
to the cloud
Automate database
backups to minimize
data loss
Encrypt your backup
files for added
protection
Restore to the cloud
if on-site servers are
down
Click here to jump to a slide in the appendix with more technical information on this solution. 11

12. How much is your
website costing your
business?
Many small and midsize businesses
host their own websites on an on–
site server, which can cost money…
and customers
Unexpected downtime Poor
performance Lacking security IT
and hardware costs
12

13. Provide a reliable,
satisfying, more
secure customer
experience
without the need
to invest in costly
infrastructure.
Offer a great customer experience by hosting your
website in the cloud
High availability
Fast, responsive
performance
The latest security
and protection
Premium resources
at budget prices
13

14. Zero upfront, cancel
anytime
No long-term
commitment
Monetary
commitments starting
at $500/month
Offers additional
discounts and terms as
part of a deeper
commitment to the
platform
Flexibility with Volume
Licensing through a
familiar vehicle
Monetary commitment
valid for 12 months
Azure purchasing options
Pay As You Go 6 months Longer-term12 months
Direct on azure.Microsoft.com Enterprise AgreementOpen Licensing Programs
14

15. Why Microsoft
Microsoft offers compelling competitive differentiation to customers
Single vendor across clouds – private, public and hoster
Single point of support for infrastructure, OS, services, and applications
Tenured experience and enterprise credibility
Single vendor for Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS)
SharePoint, SQL Server, and Windows Server run best on Microsoft Azure

15

16. Next steps
azure@Atidan.com
215-825-5045
x5001
Let us help begin your
implementation plan!
16

17. Virtual Machine
OPTION 1 OPTION 2
Non-Virtualized Virtualized
Windows Server
Hyper-V VHD
P2V
V2V
VHD
Database
Hosting Apps on Microsoft Azure
Reduce or eliminate hardware
costs and maintenance
Get database portability across
on–premises and cloud with
compatible virtualization
No application changes
required – simply virtualize and
move
Back to solution slide 17

18. Microsoft Azure Backup
• Sign up
• Billing Microsoft Azure
Backup Service
Microsoft Azure
portal
Inbox engine
Inbox UI
Windows Server
2012 R2 backup
(extensible)
Windows Server
2012 R2
Azure Backup
Agent
IT Pro
Registration
Backup/
Restore
• Recover data in case of disasters (server
destroyed/stolen, disk crash)
• Recover data in case of data loss
scenarios such as data accidentally
deleted, volume deleted, viruses
• Simple installation and configuration
• Reduced cost for backup storage and
management
• Ideal for small businesses, branch
offices, and departmental business
needs
• Use either the Microsoft Online Backup
Service Agent or the Online Backup
Windows PowerShell cmdlets
Back to solution slide 18

19. Manual or automatic backups
Enable backup directly to
Microsoft Azure storage
All you need is the URL and
storage key
At an instance level with point
in time restore
Measures DB usage patterns to
set backup frequency
SQL Server 2014 Standard Edition Backup on Microsoft
Azure
On-Premises Network
Azure Storage
Domain Controller
Periodic Snapshot
(automatic/manual)
SQL Server
Microsoft Azure
Restore to VMGeo Replication
Back to solution slide 19
Reduce CAPEX & OPEX with Cloud Backup