Mixmag analysis annie mac

1. Masthead
Lead Article
Main Image
Cover Lines
The Left third
Pull Quote
Skyline
Mix Mag front cover main
features

2. The masthead at the top of the magazine, it is very
bold, and the font is made to look tatty, it is the same
masthead that is on every cover of mixmag, the name
of the magazine associates it with the genre of music
which dance and clubbing music.
The strap line at the top of the magazine creates
customer pride as they are being reassured that they
are buying the world’s biggest dance music and
clubbing magazine, not only is it the biggest dance
and club magazine in the UK, but the world.
The magazine has bright orange writing, this makes it
very eye-catching, it is a very acid orange which links
in with the genre of music, it is an energetic colour
which also associates with the genre of music.
The colour scheme is black, white and orange they all
contrast together to make a colourful, bright eye-
catching front cover.
The front cover overall is not that effective unless you
are interested about that style of music, if you are not
the only bonus is the free CD, it doesn’t give a good
indication of what’s inside except for the CD and the
songs on the CD, it is designed to appeal to hardcore
clubbers, if you do not like club music the magazine
does not appeal to you at all, however even if you are
really into club music it doesn’t really appeal that
much to you apart from the free CD, this clearly
indicates that one of the unique selling points of this
edition is the free CD. The price and issue number
are located at the bottom right of the cover and are
easily noticeable. However is in effective is the aspect
that it is very noticeable on a shelf of magazines due
to its bright colour scheme. The readers of mixmag
value the free CD give away. The free CD adds value
to the magazine.
Mixmag Front Cover
Analysis

3. The ‘mixmag’ contents page has a theme
running through of black and white. These
are very good colours to be using as they
can be both masculine and feminine. The
only other font colour used is yellow, this
teamed with black and white has
connotations of electricity and energy. The
font style of the contents matches the style
of the title font cover.
The contents page for 'mixmag' has 4 main
images which are linked to stories inside,
these are the most dominant pictures of the
page. This is to make the page look
attractive by filling up much of the page,
while providing useful information with the
page numbers. All the written main
information of a contents page is in the
middle of the magazine, the font on this page
is attractive but nothing to fancy, it is still
readable. The page title is small but stands
out as it is white on a black background.
The main image used is very exciting, it
helps add to the sexy and exciting vibe of
‘mixmag’. The image is very dark and looks
quite 80’s. It has an air of glamour about it as
it looks like Lady Gaga is wearing a lot of
glitz and the background behind her is made
of glass. This fits well with ‘mixmag’.
The picture of Annie Mac also portrays her looking broody. She is
wearing black and white which matches the house style of magazine.
This helps to create a bond between the artist and the magazine.
There is a free CD given with this magazine, at the bottom of the
contents page there is a little bit written about the artist
Mixmag Contents
Analysis

4. Layout and Design
The colour scheme for this
double page spread is black,
white and orange, it is a dark
background with all white
writing and some hints of
orange, the title is white and
orange but is slightly faded
and the writing is made to
look like it is slightly faded.
Black and white are usual
colours used in magazine
layouts, however by using a
hint of orange in this page is
quite random, usually dance
music is random and lively,
orange also representing the
mood of liveliness. The
image also has hints of
orange in it also this colour is
present in the picture as over
the people in the image
there is a glow of orange.
Images Used
The lead image is on the right
hand side of the page and is of
a picture of Annie Mac. The
photo is mainly in there to make
the page stand out more and
because the front cover is all
about her. She is portrayed in
this photograph as a sort of
sluggish look. She is leaning to
one side with her hand on her
hip as though she is a party
animal and has just got back
from a party. She is positioned
in a chilled out manner and has
one leg lifted a bit as though
she is tapping her feet to the
beat. This has been done
purposely for the full effect of
the image to stand out.
Mixmag double page
spread analysis
Headline
The magazine has used the word ‘BOOM’ because it relates
to the style of music that Annie Mac plays which gives the
main image an energetic effect. It also sais ‘AT THE TOP’
which makes it sound like there is room for Annie Mac at the
top. The font style is plain but is the only writing on the whole
page which is colourful which makes it stand out the most.
Standfirst
The journalist introduces
the article by using a
rhetorical question which
makes the reader want to
read more about her. He
also compares Annie Mac
to another famous artist
called Pete Tong. This
also makes the article
more interesting.
Copy
The article only has one
quote in the whole article
which Annie Mac said which
was that she is “a happy
person”. This clearly makes
the artist sound like she
enjoys what she does. The
artist I think would be happy
about how she is portrayed in
this image because it states
how she is and what she
does.