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2. Agenda:
 Company Page Elements
 Requirements
 Setting up a Company Page
– Overview Tab
– Products & Services
– Product Pages
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3. Company Page Elements
Product Detail Page
Overview Tab Products & Services Tab
Careers Tab
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4. Company pages are self serve
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5. Requirements
You can add a new Company Page or edit the existing Company Page only if
you meet all of the following requirements:
1. You are a current company employee AND your position is on your profile
2. A company email address is one of the confirmed email addresses on your
LI account
3. You associate your profile with the RIGHT company. You must click on a
name from our company name dropdown list when you edit or add a
position on your profile
4. Your company‟s email domain is unique to the company
Note: Common email domains like yahoo.com, gmail.com, and hotmail.com
can't be used when creating a company page because they're not unique to
an individual company.
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6. Step 1: Adding a Company
 Click „Companies‟
on top nav
 Click „Add a
Company‟ from
Companies Page
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7. Step 2: Populate Overview Tab
1. Select Language
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2. Designate Admins
1 1. select up to 25 individual connections as admins
or grant permissions to all employees with your
company email domain
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3. Upload an hero image
1. PNG, JPEG, or GIF; max size 2 MB.
2. Image sizes 646x220 and 50x50 pixels
3 4. Upload Logo
1. PNG, JPEG, or GIF; max size 2 MB.
2. Note: Image will be resized to fit 100x60 pixels
5. Add Company Description
4 6. Add Specialties
7. Fill out Company Specifics
1. Company Type
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2. Company Size
3. Company URL
4. Industry
6 5. Operating Status
6. Year Founded
7. Company Locations (add up to 5)
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8. Step 3: Add Products & Services
 Select „Add a product or
service‟ from the Admin Tool
dropdown
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9. P&S Edit Mode – Admin Tool P&S Finished Product
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10. Up to 30 views
Feature products specific
to defined audiences
content adapts to your
defined audience
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11. We can accommodate companies that represent
multiple business divisions, subsidiaries,
languages
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12. Multiple pages are mapped together with an Affiliate Module
Parent company Subsidiary company
Followers count: For that
page only (do not roll up)
Employee count: Roll up Employee count: For
of parent and subsidiaries subsidiary only
Module displays all
affiliated companies
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13. Companies can communicate directly with their
followers by sending Status Updates
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14. Send a Status Update from the Overview Tab
Enter your message for
your follower
Select whether it will
appear in all Follower
NUS feeds or go to a
targeted audience
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15. LinkedIn has the Most Compelling Targeted Updates
Companies can sent updates to all follower or a targeted segment
Company Update
Targeting Dimensions
Language ✓
Geography ✓ ✓ ✓
Industry ✓
Company Size ✓
Function ✓
Seniority ✓
Non-company employees ✓
Requires company to classify ✓
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16. Selecting segments in the target audience window
Making no selections
assumes “all” are targeted
All targeting options match
LinkedIn Ads criteria
Displays targeted follower
and total follower counts
A minimum of 100
followers is required in the
target selects to create a
segment
Choose all followers or
exclude employees. There is
no “employee only” option.
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17. Find individual Update statistics on the Overview tab
All updates appear on
the Company Page,
including updates that
are targeted to specific
audiences
Updates stay on the
page for 40 days or up
to most recent 25,
whichever comes first
Refreshed daily
Pin one post to the top
(optional)
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18. Admin View of Overview Tab
Clicking on “targeted
audience” reveals
targeting that was
utilized.
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19. Pin an Update to the top of Update Stream
And here‟s the featured
Update in the update
stream. Click the red
arrow to un-pin it.
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20. Admins can access Page and Follower statistics
tabs to learn more about who is visiting and
engaging
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21. Accessing Company Page statistics
Click on the Follower and
Page Insights links or use
the Edit drop down to
access statistics about
your Company Page
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22. Follow and Page Insights tabs
Follower Statistics Page Statistics
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23. Questions?
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