Each person is unique ! How to personalize user experience ? Acquia in few words The Digital world need more personalization Acquia Lift overview Demonstration Case study: Acquia Lift sur Acquia.com Conclusion

1. 1
Each person is unique ! !
How to personalize user experience ?!
Cyril Reinhard & Raphael Khaiat!
!
The Digital Business Company!

2. 2
Agenda
• Acquia in few words
• The Digital world need more personalization
• Acquia Lift overview
• Demonstration
• Case study: Acquia Lift sur Acquia.com
• Conclusion

3. 3
Acquia!
The Digital Business Company !
• Founded by Dries Buytaert, Drupal founder.
• 4000+ customers
• 450+ employees
• 700+ partners
• Worldwide presence
• 220% 3 year CAGR

4. 4
Continuous Delivery
Cloud
Digital Framework
Digital Engagement
Services
Acquia, The Digital Business Platform

5. 5
Building a Digital Business Platform in your
business environnent!
Drupal
Mesures et rapports
Social
FB/Twitter
Site
principal
campagnes
d’emails
Video
portal
Applictions
Mobiles
Site
communautaire
Eléments Média
riche
Contenu
Social
Marketing
automation
CRM Flux
Drupal
Mesures et rapports
Social
FB/Twitter
Site
principal
campagnes
d’emails
Video
portal
Applictions
Mobiles
Site
communautaire
Eléments Média
riche
Contenu
Social
Marketing
automation
CRM Flux
Acquia Digital Business Plateform
Measure & report

6. 6
The Digital world need more
personalization !

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BE AGILE : Digital World is going faster and faster…!
By PatrickSmithPhotography!

8. 8
In 2020, 50 billions!
Of connected devices !
(Orange sources)!
By PatrickSmithPhotography!
The World change…!
We need Agility : We are in an amazing connected world…!

9. 9
People are mobile : Think Mobile First and build Omni-
channel experiences!
§ Flickr : By heαrtbreaker!
In 2014, most of Internet access
come from Mobile devices!

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Great !
I like that,
I recommend
you……
I like the FranceTV
Tour de France
Multi-cast
The support
is bad !
Too bad ! .
Oh this product
is fatastic !!.
The user is a “ConsumActor”!
+1.7b people are using
Social Network !
People are playing the game : Users are your best brand
Ambassadors !
Fantastic!

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77%+ of the Web sites are not using
Personalization !!
“Omnipresent” People want emotion and personnalized
information!
70% of consumer is confident &
confortable to receive targeted
Ads/content!

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Deliver
The right
content
To
The right
user
on
The right
channel
at
The right
time
“Omnipresent / Omnichannel” all is question of
Personalization!

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Why personnalization become more and more strategic
and why you need to create Emotion & Story Telling ?
Source
2013
:
Kanter
Media
POEM
:
Forrester
Research
Model

14. 14
Increased response rate, Increased sales, better Brand
perception, better engagement….
80% of CMO think personnalization
will be one of the key of the Success !!

15. 15
TruCentric proprietary and confidential15
Today’s most of the content marketing sites are not
personalized!
1%
Personalized
Content personalization !
amplifies content marketing:!
" Increases Engagement!
" Increases Conversions!
Static

16. 16
TruCentric proprietary and confidential16
Acquia solve this problem!
After:Before
:
Personalized
Offers
Personalized
Recommendations

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What are the 3 steps of Personalization ?!
Understand!
Analyse!
Deliver!

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What is Acquia Lift?
Acquia Lift is an optimization platform that
enables marketing teams increase
engagement and revenue through delivering
personalized digital experiences.

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Acquia Lift Capabilities
Testing
Easily create A/B and
multivariate tests for
your content directly in
Drupal. Create and
track conversion goals
and gain real-time
insight into
performance against
KPIs.
Targeting
Automated targeting
and explicit rules-
based targeting based
on attributes stored in
Drupal, or on a wide
range of detected
attributes like geo-
location, device, or
even current weather.
Reporting
Build personas based
on both “at-a-glance”
and detailed reports so
you understand
content relevance and
what’s driving lift.

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How Acquia Lift Works
Create content and offers with many variations to test
messaging, images, videos, forms, banners, landing
pages, or even entire microsites.
Associate offers directed with user profiles and contexts
(referring sources, devices, etc.) to get Acquia Lift going.
Sit back and relax while Acquia Lift goes to work.
Content offer performance is evaluated against initial
profile segments and conversion goals.
Lift revenue by analyzing results, realizing what works
and doesn’t, and accelerating design of content
experiences that convert.

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Acquia Lift: !
Demo!

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Lift case: Acquia.com: Button
Control Option Option A Option B

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Menu Option Test

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Lift case: Acquia.com: Banner
33%
increased
CTR

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Lift case: Acquia.com: Assets
Leads
genera<on
via
Assets
=
24%
increase

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Acquia Lift is Different
Embedded
Acquia Lift content
variations live right
in your workflow,
not in an external
repository
Adaptive
The Acquia Lift
algorithm learns
over time and
improves results,
not just for one
test but for your
whole site
Automated
Scale the 1:1
conversation with
continuously
optimized
experiences
tailored to
individuals

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Learn more on Acquia.com
• Resources
– Request a live demo:
http://go.acquia.com/acquialift-demo.html
– Video: Personalization with Acquia Lift
– Datasheet
– eBook: Let’s Get Personal
– eBook: Personalization Quick Start
– Solution Brief: Acquia Lift - Personalization in
Drupal
– Recording of this and other related webcasts

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Thank you.
Questions?