Sample content Running Head: Strategic Plan, Part III: Balanced Scorecard Strategic Plan, Part III: Balanced Scorecard University of Phoenix BUS/475 Foreword The document relates to the methods which organizations use in creating as well as executing methods. Specifically this document would discuss the method of balanced scorecard or BSC method which is extensively getting used by big as well as small companies. To elaborate the concept papers would cope with the use of the idea to the business design of an organization known as Ace Gym. As soon as the organizations’ importance, objective, perception and profits are evaluated after that the strategic plan of balanced scorecard can be developed considering them. The document would also concentrate on the contingency planning, danger elimination and moral dimensions of the developed plans. The Balance scorecard The BSC method can be shown as a method which evaluate the efficiency of the company through four main areas i.

1. BUS 475 Week 3 Strategic Plan III Balance Scorecard
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Sample content
Running Head: Strategic Plan, Part III: Balanced Scorecard
Strategic Plan, Part III: Balanced Scorecard
University of Phoenix

2. BUS/475
Foreword
The document relates to the methods which organizations use in creating as well
as executing methods. Specifically this document would discuss the method of
balanced scorecard or BSC method which is extensively getting used by big as
well as small companies. To elaborate the concept papers would cope with the use
of the idea to the business design of an organization known as Ace Gym. As soon
as the organizations’ importance, objective, perception and profits are evaluated
after that the strategic plan of balanced scorecard can be developed considering
them. The document would also concentrate on the contingency planning, danger
elimination and moral dimensions of the developed plans.
The Balance scorecard
The BSC method can be shown as a method which evaluate the efficiency of the
company through four main areas i.e. economical, client, inner business
procedures and research and development (Bergen & Benco, 2007).
These four areas can be described keeping in consideration the organization’s
(Ace Gym) objective, perception and value declaration as:
1) Financial
Gym Ace would have to concentrate on developing a competitive edge for itself
through allocation of correct adequate sources as well as through keeping a client
database so as to decrease the element of danger by a mechanized process.
Some of the main goals of the company are: (Grayson, 2004)
1.a) The organization would concentrate on boosting its share of the market
through diverse methods such as online promotions, coping with clients through
appointments and looking after individualized relationship with all of its clients. To
be able to attain the 10% quarterly rate of growth organization will need to employ
physical fitness and health experts and instructors that would not just provide
health tips to the valuable clients of the Gym but arrange for them balanced dietary
charts as well as health regimes to be used.
1.b) The Gym would concentrate on boosting the profit margin by reducing the
avoidable operational expenses e.g. vacationing or undesirable marketing

3. promotions and substituting them with concentrated customer networking utilizing
process and business abilities.
1.c) The Gym would concentrate on boosting its earnings. To get the objective of
increasing the client spending as much as 15% Ace Gym would focus on delivering
additional services such as online consultation i.e. through video conferencing.
This would cause increase the spending of 30% customer base causing attaining
the goal of 15%increase in customer spending.
2) Customer
In any kind of business client is respected the most in the company and achieving
client satisfaction is essential for any kind of company. Some of the Ace Gym’s
objectives would concentrate at:
2.a) Strong customer relationship is essential for any kind of company success.
Similarly Ace Gym would concentrate on building and maintaining solid
relationships with its dedicated and prospective customers. This could be achieved
by solid p
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