Cindy Nowicki

San Jose, California United States

Content Marketing, Demand Generation, Inbound Marketing Innovator

Advertising / Marketing / PR

Nothing gets me more engaged than a challenge. The big challenge today in marketing is where to put the focus and the dollars to find, attract, and convert prospects. There are many ways to poor good money down "legitimate" black holes. How do you make choices today with so many options? Forrester and Google have published research that shows the majority of buyers are "searching" for a solution without your knowledge or involvement. This is a massive change from the traditional direct selling approach. So I have also transitioned with this new model. Filling the funnel by attracting buyers when they are leaning forward and showing signs of need is my new focus. It's a transition