One of the toughest questions is how to make a product more valuable to the customers. The goal is simple; the more valuable the product is in the eyes of the customer, the more the customer will pay.

1. New Method For Product Differentiation
– How To Create A Product Worth Selling
One of the toughest
questions is how to make
a product more valuable to
the customers. The goal is
simple; the more valuable
the product is in the eyes
of the customer, the more
the customer will pay.
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2. Product development creates
real value since it’s development
that puts the bells and whistles
into every product. So what’s
needed is a development
process that is integrated with
marketing. Why? Because
customers don’t pay for real
value, they pay for perceived
value and its marketing that’s
crafts perceived value.
www.cynthiakocialski.com
New Method For Product Differentiation
– How To Create A Product Worth Selling

3. In a nutshell, development adds the bells
and whistles and marketing takes them
and creates the perceived value for the
customer. The problem is this is a
usually a serial process. If the
development team hasn’t added true
product differentiation that the customer
is willing to pay for, marketing is going to
have difficulty generating demand and
sales won’t be able to convert
customers.
www.cynthiakocialski.com
New Method For Product Differentiation
– How To Create A Product Worth Selling
Old-style Product Differentiaton Process

4. Simple 5 Steps
to Define a More Desirable Product
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New Method For Product Differentiation
– How To Create A Product Worth Selling

5. Step 1. Customers will
always compare your product
or service to others in the
marketplace. Even if you
have a new product, they will
compare it to how they are
doing it now. Determine the
top three contending
products.
www.cynthiakocialski.com
New Method For Product Differentiation
– How To Create A Product Worth Selling

6. Step 2. Identify the features in
these products. Now here’s the
hard part. Try to determine the
value of every feature; how much
is the current customer willing to
pay for that particular feature.
The product’s price is the sum
total of all the features. Next,
determine the priority of the
features from the customer’s
perspective.
www.cynthiakocialski.com
New Method For Product Differentiation
– How To Create A Product Worth Selling

7. Step 3: Now that you know that
value of every feature in a
competing product, determine
how the features of your
upcoming product compares.
Are your features better or
worse than theirs? Now, you
have a relative price the
customer will be willing to pay
for that feature.
www.cynthiakocialski.com
New Method For Product Differentiation
– How To Create A Product Worth Selling

8. Step 4: Integrate this procedure
into the development of a new
product or creation of a new
service. Every time someone
suggests adding a new feature,
ask how much the customers are
willing to pay for it. At the end of
the development cycle, sales has
to turn those features into
revenue.
www.cynthiakocialski.com
New Method For Product Differentiation
– How To Create A Product Worth Selling

9. Step 5: Think about how to
convey the product differentiation
in a simple way that is easy for
customers to compare to the other
contenders. When it comes to
marketing and showcasing a
product’s outstanding points, a
common mistake is to confuse the
customer. Proven wisdom says, “a
confused customer never buys
unless they must”.
www.cynthiakocialski.com
New Method For Product Differentiation
– How To Create A Product Worth Selling

10. Share your PASSION and KNOWLEDGE with world.
Get published on
Start-Up Entrepreneurs’ Blog
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