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CDC Presentation 042109
1. Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential eCDC Focus on Moms & Technology Seminar April 21, 2009 Using Technology To Reach & Influence Hispanic Moms Cynthia Nelson Chief Operating Officer Todobebé, Inc.
11. FOOTPRINT: HISPANIC SHARE OF TOTAL BIRTHS IN THE TOP 5 HISPANIC STATES Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Sources: CDC National Vital Statistics Reports, Volume 57, No. 12 52% 50% 24% 30% 45% California Texas Florida New York Arizona
12. HISPANIC MOMS ARE MUCH MORE LIKELY TO HAVE INFANTS AND TODDLERS Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Index to total population (Average = 100) Hispanics Non-Hispanics Sources: Simmons NCS/NHCS Fall 2008 Full Year HHLD Base: Mom On Average, Hispanic Moms have 2.3 Children (vs. 1.9 among Non-Hispanic Moms)
13. WITH A HIGH PERCENTAGE OF YOUNG CHILDREN IN KEY MARKETS 20% of U.S. Households with Children Under 6 are Hispanic Source: Simmons NCS/NCHS, Spring 2008, POP Base: Women with Children *Simmons does not measure Phoenix and McAllen Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. LA 54% SF 45% NY 33% MIA 30% HOU 51% CHI 25% DAL 29% SA 48%
14. PROPRIETARY RESEARCH STUDY Copyright Todobebé 2008. All Rights Reserved. For Internal Use Only. Confidential
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18. Risks, Barriers & Opportunities Copyright Todobebé 2008. All Rights Reserved. For Internal Use Only. Confidential
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24. REACHING ONE…..REACHES MANY Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
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