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@cyetain
@cyetain
Abduction
              not just for
              Aliens


 cyetain
@@cyetain
Analogue
                               ABDUCE   Plausible Justifiable
              The Way
            Humans Think




                               INDUCE   Probable
               Probability




                Binary         DEDUCE   Predictive
              The Way
           Computers "Think"




@cyetain
Experiences        ABDUCE            Hypothesises




                             If Coherent




                                                  Expected
                              DEDUCE              Outcomes




                         If Expected Outcomes
                              Match Reality




                                                    Effective
                              INDUCE                 Match




@cyetain
ABDUCE




           INDUCE            DEDUCE




@cyetain
ABDUCE


           SURPRISE!!!



                  INDUCE            DEDUCE




@cyetain
The Principle of Optimum Failure Rate

           Potential Information




                                   0%                    50%              100%
                                                 Probability of Failure




@cyetain
Greater Asserted                                       Greater Asserted
             Information                                            Information

            Potential Information




                                    0%           50%                 100%
                                         Probability of Failure




@cyetain
Greater Asserted                                                             Greater Asserted
             Information                                                                  Information




                                                         Interesting
                                                            Ideas
            Potential Information




                                         Pretty                                Pretty
                                          Sure                                  Sure
                                         theory                               theory
                                         is right                            is wrong


                                    0%                      50%                            100%
                                                    Probability of Failure




@cyetain
Greater Asserted                                                             Greater Asserted
             Information                                                                  Information




                                                         Interesting
                                                            Ideas
            Potential Information




                                                    Uncomfortable

                                                      Confident
                                         Pretty                                Pretty
                                          Sure                                  Sure
                                         theory                               theory
                                         is right                            is wrong


                                    0%                      50%                            100%
                                                    Probability of Failure




@cyetain
Number of Samples            The Competency Trap




                         Experience of Failure


@cyetain
Potential Information




                                   0%           50%              100%
                                        Probability of Failure




@cyetain
The Line of SURPRISE!




                                                             Interesting                    Hidden
                                   Hidden
                                    Risk
                                                                Ideas                       Value
           Potential Information




                                            Pretty                                 Pretty
                                             Sure                                   Sure
                                            theory                                theory
                                            is right                             is wrong


                                   0%                           50%                             100%
                                                        Probability of Failure




@cyetain
3
                                        2
                                                                         Interesting                            Hidden
                                   Hidden
                                    Risk
                                                                            Ideas                               Value
           Potential Information




                                                                               1




                                              Pretty                                                   Pretty
                                               Sure                                                     Sure
                                              theory                                                  theory
                                              is right                                               is wrong


                                   0%                                        50%                                       100%
                                    1       During Customer Development Focus on Interesting Ideas
                                                                    Probability of Failure
                                            Before Scaling Validate Your "We Know This Assumptions" to
                                    2
                                            reduce risk of Failure Demand

                                    3       After Customer Validation Run experiments to Validate Assumptions of Failure



@cyetain
Utilize Abduction
                    &
           Scientific Method

                               Just Say No to Xenophobia




@cyetain
!=


           Multi-Hypothesis Research




@cyetain
BRAINSTORM


@cyetain
Theories
                              Opinions
                            Hypothesizes

           The Facts and Just
                the Facts




@cyetain
Theories
                 Opinions
               Hypothesizes


           Constraints
            Criteria




@cyetain
Theories
             Opinions
           Hypothesizes

                Question
                 Facts




@cyetain
Theories
             Opinions
           Hypothesizes   Request More
                           Information




@cyetain
•Based on your experiences, what
              would you do to solve this
              problem? This is your Hypothesis.
              •Identify What Needs to Be True if
              your Hypothesis is true.
              •Assert, Presume, Assume Truth
              •Imagine Experiments that would
              justify the Assumptions          How Would I Validate my
How Would I                                              understanding of this
 solve this                                                   problem?
 Problem?




@cyetain
I Assert that this I
               know this
                                                                                          Interesting
                                                                                             Ideas




                                            Potential Information
                                                                          Pretty                                Pretty
                                                                           Sure                                  Sure
                                                                          theory                               theory
                                                                          is right                            is wrong


                                                                    0%                        50%                        100%
                                                                                     Probability of Failure



                                                                                                                                I Presume
                                                                                                                                Somebody
                                                                                                                                knows this
                                                                                          Interesting
                                                                                             Ideas




                                  Potential Information                  Pretty                                 Pretty
                                                                          Sure                                   Sure
                                                                         theory                                theory


     I am going to Assume
                                                                         is right                             is wrong


                                                                    0%                       50%                         100%

        this is true for my                                                          Probability of Failure




     Hypothesis to be true


                                                                                          Interesting
                                                                                             Ideas
                                  Potential Information




                                                                         Pretty                                 Pretty
                                                                          Sure                                   Sure
                                                                         theory                                theory
                                                                         is right                             is wrong


                                                                    0%                       50%                         100%
                                                                                     Probability of Failure




@cyetain
Rotate Pairs 2-3 Times
           Allow Time for Revision Between Rounds


             This is my Hypothesis,
                                        Challenge
               Assumptions and
                                      Assumptions &
                  Experiments
                                       Experiments




@cyetain
This is my Hypothesis,
             Assumptions and
                Experiments




@cyetain
Multiple Smaller Experiments
                       against
           Multiple Abductive Hypotheses

                      instead of


              Single Large Experiment
                        against
                 Single Hypotheses


@cyetain

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Multi Hypothesis Design Studio

  • 3. Abduction not just for Aliens cyetain @@cyetain
  • 4. Analogue ABDUCE Plausible Justifiable The Way Humans Think INDUCE Probable Probability Binary DEDUCE Predictive The Way Computers "Think" @cyetain
  • 5. Experiences ABDUCE Hypothesises If Coherent Expected DEDUCE Outcomes If Expected Outcomes Match Reality Effective INDUCE Match @cyetain
  • 6. ABDUCE INDUCE DEDUCE @cyetain
  • 7. ABDUCE SURPRISE!!! INDUCE DEDUCE @cyetain
  • 8. The Principle of Optimum Failure Rate Potential Information 0% 50% 100% Probability of Failure @cyetain
  • 9. Greater Asserted Greater Asserted Information Information Potential Information 0% 50% 100% Probability of Failure @cyetain
  • 10. Greater Asserted Greater Asserted Information Information Interesting Ideas Potential Information Pretty Pretty Sure Sure theory theory is right is wrong 0% 50% 100% Probability of Failure @cyetain
  • 11. Greater Asserted Greater Asserted Information Information Interesting Ideas Potential Information Uncomfortable Confident Pretty Pretty Sure Sure theory theory is right is wrong 0% 50% 100% Probability of Failure @cyetain
  • 12. Number of Samples The Competency Trap Experience of Failure @cyetain
  • 13. Potential Information 0% 50% 100% Probability of Failure @cyetain
  • 14. The Line of SURPRISE! Interesting Hidden Hidden Risk Ideas Value Potential Information Pretty Pretty Sure Sure theory theory is right is wrong 0% 50% 100% Probability of Failure @cyetain
  • 15. 3 2 Interesting Hidden Hidden Risk Ideas Value Potential Information 1 Pretty Pretty Sure Sure theory theory is right is wrong 0% 50% 100% 1 During Customer Development Focus on Interesting Ideas Probability of Failure Before Scaling Validate Your "We Know This Assumptions" to 2 reduce risk of Failure Demand 3 After Customer Validation Run experiments to Validate Assumptions of Failure @cyetain
  • 16. Utilize Abduction & Scientific Method Just Say No to Xenophobia @cyetain
  • 17. != Multi-Hypothesis Research @cyetain
  • 19. Theories Opinions Hypothesizes The Facts and Just the Facts @cyetain
  • 20. Theories Opinions Hypothesizes Constraints Criteria @cyetain
  • 21. Theories Opinions Hypothesizes Question Facts @cyetain
  • 22. Theories Opinions Hypothesizes Request More Information @cyetain
  • 23. •Based on your experiences, what would you do to solve this problem? This is your Hypothesis. •Identify What Needs to Be True if your Hypothesis is true. •Assert, Presume, Assume Truth •Imagine Experiments that would justify the Assumptions How Would I Validate my How Would I understanding of this solve this problem? Problem? @cyetain
  • 24. I Assert that this I know this Interesting Ideas Potential Information Pretty Pretty Sure Sure theory theory is right is wrong 0% 50% 100% Probability of Failure I Presume Somebody knows this Interesting Ideas Potential Information Pretty Pretty Sure Sure theory theory I am going to Assume is right is wrong 0% 50% 100% this is true for my Probability of Failure Hypothesis to be true Interesting Ideas Potential Information Pretty Pretty Sure Sure theory theory is right is wrong 0% 50% 100% Probability of Failure @cyetain
  • 25. Rotate Pairs 2-3 Times Allow Time for Revision Between Rounds This is my Hypothesis, Challenge Assumptions and Assumptions & Experiments Experiments @cyetain
  • 26. This is my Hypothesis, Assumptions and Experiments @cyetain
  • 27. Multiple Smaller Experiments against Multiple Abductive Hypotheses instead of Single Large Experiment against Single Hypotheses @cyetain