Discover the presentation from our third episode in Cyber-Duck's new webinar series, Essential (Laravel) developer skills for successful end-to-end project delivery. You can watch the webinar on-demand here: https://youtu.be/FjVpQFxOx0M

1. Bank of England & FCA
April 2023
Why strategy matters - How to interpret
and challenge stakeholders’ needs
Essential (Laravel) developer skills for
successful end-to-end project delivery
#LaraDuck

2. About us
We are Laravel’s
fi
rst o
ffi
cial UK Accredited Partner
Clients approach us when their Web Platforms need to be redesigned and rebuilt so content can becomes
more accessible, user friendly and served by better open source technology like Laravel. We also help
clients to ensure their data, websites are secure and compliant through better UX, SEO and DevOps.

3. Welcome 👋 to the third webinar of this Essential Skills Series for (Laravel) Developers
looking to grow and elevate their soft skills
What you need to know:
‣ Each month one of our Ducks will host a webinar on a different stage of the project
lifecycle
‣ Topics include, pitching, project management, Agile, UX, accessibility, internal
communications and much more
‣ Each session is recorded, and shared to everyone who registered
‣ We will also share with you additional material, such as articles, white paper and
previous webinars
Introduction

4. Today’s session:
• Today’s webinar will last 40 minutes
• 10 minutes will be available for any questions you have for Sylvain
• The full recording of the webinar will be emailed early next week
To submit a question:
• Open the Q&A window by clicking the Q&A button located at the bottom of
your screen
You can also post questions on Twitter after the webinar using the
hashtag #LaraDuck
House rules

5. Captions:
• Automated captions are available – if not already turned on, you can switch
these on via the Transcripts button located at the bottom
• The on-demand version of the webinar will be provided with manually-edited
captioning
House rules

6. Let’s go

7. DID YOU EVER
BUILD THE
WRONG
THING?

8. GOT AN ANGRY
CLIENT?

9. CHANGING
THINGS AT
THE LAST
MINUTE?

10. FELT LIKE YOU
HAVE WASTED
WEEKS OF
WORK?

11. We’ve ALL been there!

12. And it’s NOT good business

14. The Solution?

15. A “STRATEGY” PHASE

16. A strategy needs to define:
1. Why are we (re)building this thing?
2. Who are we building this for?
3. How are we going to build it?

17. The strategy levels
Product
Strategy
Corporate
vision
Technology
Strategy

18. The WHY
1. Corporate goals
2. Market needs
3. Product vision

19. The WHO
1. Understanding all end users
2. Thinking about internal staff
3. Who else cares?

20. The HOW
1. Who is doing what?
2. What are the limitations?
3. What is the high-level architecture?

21. High-level architecture options

22. MEASURE TWICE
CUT ONCE

23. HOW TO DO IT WELL?

24. 1. UNDERSTAND THE CLIENT

25. Understand your client’s business
1. Invest in a long-term relationship
2. What are the current pain-points?
3. Challenge the brief, highlight trade-offs
4. Think of the overall "Service”

26. What is Service Design?
1. It’s in the name!
2. More than UI: covers the entire ecosystem
3. Considers all users

27. Why Service Design?
1. It goes deeper in the organisation
2. Culture > Product > Processes > Tech
3. It drives digital transformation

28. 2. DEFINE THE ROADMAP

29. Define the roadmap
“Without a roadmap to reinforce our
strategy, we have no path to navigate”
David Murray
Solutions Architect at Cyber-Duck

30. Define the roadmap
1. You can act as the “co-Product Owner”
2. Think about future modules
3. Are we addressing the challenges in
the right order?

31. 3. AGREE THE RIGHT METRICS

32. Define the right metrics
1. Derive measurable metrics from strategy
2. Monitor risks
3. Define how it will be tracked/reported
4. Feed this in to future decisions

33. 4. DOCUMENT THE LOGIC

34. Documenting
1. Shared knowledge & understanding
2. Convert business logic into delivery plan
3. Need to consider various stakeholders…

35. C4 architecture

36. C4 - Context

37. C4 - Containers

38. C4 - Components

39. C4 - Code level logic

40. 5. DO GOOD WORK!

41. Doing good work
1. Adds value
2. Builds relationship
3. Opens new opportunities

42. HOW DO
YOU PLAN
YOUR
STRATEGY?

43. Next Session
Building products people actually want to
use – understanding the value of UX
26th May 2023 (12pm BST)
Email: hello@cyber-duck.co.uk
Twitter: @cyberduck_uk
LinkedIn: linkedin.com/company/cyber-duck

44. Next Steps
In the meantime…
Download our free white paper:
How to Scale Laravel Projects and Applications.
SCAN TO DOWNLOAD
SCAN TO DOWNLOAD

45. Q&A Session
Let’s answer your questions
Email: hello@cyber-duck.co.uk
Twitter: @cyberduck_uk
LinkedIn: linkedin.com/company/cyber-duck

46. THANK YOU SO MUCH!
—Sylvain Reiter, Cyber-Duck
“
“
@cyberduck_uk
We’re hiring, reach out
to me if you’re interested!