1. Marketing
True or False
Marketing
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Marketing
Explain /
Examples
Marketing Misc.
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Marketing
Terms

2. The major goal of this stage of the
product life cycle is to draw attention to
the product.

3. Introduction stage of the product life
cycle.

4. The largest minority in the United States?

5. Hispanic Americans

6. Name the two types of data used in
marketing research.

7. Primary and Secondary

8. A group of closely related products
manufactured and or sold by a
business is called its

9. Product Line

10. When constructing a questionnaire
they must have both Validity and
Reliability define each.

11. Validity exists when the questions
asked measure what was intended to
be measured
Reliability exists when a research
technique produces nearly identical
results in repeated trials

12. True or False….
Information about the values and
attitudes that shape consumers
lifestyles is called demographics

13. False.
Psychographics

14. True or False…..
Modernizing or altering a product
sometimes occurs during the maturity
stage of the product life cycle.

15. False…..During the decline stage.

16. True or False
A focus group is a group of six to ten
people who are brought together by
researchers to discuss a particular
situation or reactions to a product.

17. True

18. True or False…
An open-ended question allows you to
choose an answer from a selection of
possible responses.

19. False….
An open ended question lets you write a
response any response.
A forced – choice question forces you to
choose an answer from the selections.

20. True or False….
Product width refers to the number of
different product lines a business
manufacturers or sells

21. True

22. Income used for necessity items
(housing, food etc) is referred to as?

23. Disposable Income
Disposable Income (Net) is the amount of $$ earned after taxes
are deducted.
Marketers of necessary items are interested in this amount.

24. _________ _________ is a process that
involves treating each product
category as an individual business
unit.

25. Category Management

26. There are 4 basic strategies in a product
mix what are they?

27. Develop New Products
Product Extension
Product Modification
Product Deletion

28. The different products a company makes
or sells are known collectively as its
________ ______.

29. Product Mix

30. The stages a product goes through is
called its _______ ______ ______

31. Product Life Cycle

32. What are the advantages and
disadvantages of secondary data?

33. 1. Advantages
•
•
•
Easily Obtained
Generally inexpensive
Quick to collect
2. Disadvantages
•
•
Non-applicable
Inaccurate or outdated

34. What term is used to describe the
eventual goal of marketing?

35. Exchange

36. Explain the difference between product
width and product depth.

37. Product width: The number of product
lines a business manufactures or
sells
Product depth: The number of product
items offered in each product line.

38. What are the stages of the product life
cycle?

39. 1.
2.
3.
4.
Introduction
Growth
Maturity
Decline

40. Kmart hires a mystery shopping service to
obtain information about its customers.
Is this primary or secondary research?

41. Primary

42. Which economic utility is affected when
Mike’s Sporting Goods began accepting
debit cards as a form of payment?
Answer: _____ Utility

43. Possession Utility

44. List the seven key steps to developing new
products.

45. 1.
2.
3.
4.
5.
6.
7.
Generating Ideas
Screening Ideas
Developing a Business Proposal
Developing the Product
Testing the Product
Introducing the Product
Evaluating Customer Acceptance.

46. Making decisions about the product and
service features needed to sell a business’s
products , service or ideas is called?

47. Product Planning

48. Identify and describe the 4 different ways we
can obtain data using the survey method.

49. • In person:
» Personal Interviews, Mall Intercept, Focus Groups
• Telephone:
» Telephone Interviews
• Mail:
» Mail Survey
• Internet:
» Online Survey

50. The next Deca Competition will be held
where and when?

51. Rochester NY, March 6-9