The Creative Entrepreneur: Stanford Class3 New Product Ideation

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Christina Wodtke

http://eleganthack.com/ideation-sprints-for-new-products-services/

Negócios

Class 2: Design
Thinking for
NEEDFINDING
@cwodtke
www.eleganthack.com

EMPATHY
MAP
Adrian Howard
https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-9zpqGM-9zsooJ-9

Sarah
(22/ female/ single/ Washington, DC.)
“I like AtomFilms because it’s just about the
films”
Personal Background: Liberal arts education
at college in the Midwest Just graduated and
moved to DC. Has a dog Likes music and art.
Went to Lilith Fair. Sends out mass emails
about causes she cares about, or jokes.
Profession: Editor for non-profit organization
($35K/yr)
History with Shockwave and/or AtomFilms:
First came to AtomFilms because she did a
search on Sundance content. She’s heard
about the merger with AtomFilms, and is very
worried about AtomFilms losing its edge, or
begin buried in the Shockwave.com site. She
thinks some controversial material might be
hidden if AtomFilm gets merged with
Shockwave.
Shockwave’s opportunity: If Shockwave can
prove they are trustworthy enough to coax her
into signing up, she will become a loyal visitor
and shortlist subscriber. If she feels clicking
through ads will help Shockwave support
independent film, she will.

Scott
(17/ male/ single/ Shaumburg, IL.)
“I want something cool and really on the
edge. Something you can’t get on TV”
Profession: Full time student (studies exercise
and sport science)
Personal Background: Youngest kid in family
of five. Likes to be seen as a little rebellious.
Excited to be in college, but not really brave
enough yet to actually do anything rebellious,
so uses Internet to express his self-image.
History with Shockwave and/or AtomFilms:
he’s been to Shockwave a few times, and
usually clicks games as soon as the navigation
bar loads. He likes playing arcade games, and
“shoot ‘em up’s.” Spend two hours playing
“King of the Hill paintball” recently.
Shockwave’s opportunity: he is already
hanging out in the games section regularly. If
shockwave can introduce him to it’s sick and
twisted material, it can keep him on the
website longer, and use his tendency to send
out links to spread the word.

5 MINUTES: FREELIST
PRODUCT/SERVICE IDEAS

1O MINUTES:
USING YOUR
DRAWING
SKILLS,
EXPLAIN
THOSE IDEAS
IN IMAGES

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5. Sarah (22/ female/ single/ Washington, DC.) “I like AtomFilms because it’s just about the films” Personal Background: Liberal arts education at college in the Midwest Just graduated and moved to DC. Has a dog Likes music and art. Went to Lilith Fair. Sends out mass emails about causes she cares about, or jokes. Profession: Editor for non-profit organization ($35K/yr) History with Shockwave and/or AtomFilms: First came to AtomFilms because she did a search on Sundance content. She’s heard about the merger with AtomFilms, and is very worried about AtomFilms losing its edge, or begin buried in the Shockwave.com site. She thinks some controversial material might be hidden if AtomFilm gets merged with Shockwave. Shockwave’s opportunity: If Shockwave can prove they are trustworthy enough to coax her into signing up, she will become a loyal visitor and shortlist subscriber. If she feels clicking through ads will help Shockwave support independent film, she will.

6. Scott (17/ male/ single/ Shaumburg, IL.) “I want something cool and really on the edge. Something you can’t get on TV” Profession: Full time student (studies exercise and sport science) Personal Background: Youngest kid in family of five. Likes to be seen as a little rebellious. Excited to be in college, but not really brave enough yet to actually do anything rebellious, so uses Internet to express his self-image. History with Shockwave and/or AtomFilms: he’s been to Shockwave a few times, and usually clicks games as soon as the navigation bar loads. He likes playing arcade games, and “shoot ‘em up’s.” Spend two hours playing “King of the Hill paintball” recently. Shockwave’s opportunity: he is already hanging out in the games section regularly. If shockwave can introduce him to it’s sick and twisted material, it can keep him on the website longer, and use his tendency to send out links to spread the word.

7. Grace (62/ female/ widowed/ Little Rock, AR.) “I like playing my favorite games online, but if I can play with friends, well that’s even better!” Personal Background: Her husband has passed on. She has two grown kids, both of whom live far away. She misses the kids, but has a fairly large circle of friends that she spends time with. Technical Proficiency Profile: Limited. Can use her browser and her email. MS Word confuses her, and she doesn’t like using it. Doesn’t know what an OS is. Tends to click yes if the browser prompts her to do anything, and will click wildly until things work. History with Shockwave and/or AtomFilms: Plays crossword puzzles daily and saves them. Plays card games, PhotoJam, but is offended by South Park cartoons Shockwave’s opportunity: If Grace can be convinced to participate in community activities, she will become a loyal user of the site. She needs to be sheltered from the sick and twisted content, however.

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