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TODAY’S CLASS

1

Fundamental
s of UX
@cwodtke

INTRO TO USER EXPERIENCE
@ga
DESIGN

UNDERSTANDING USER
EXPERIENCE DESIGN
TODAY’S CLASS

Warm Up!
Sketching

3
FREE YOUR MIND

SKETCHING
FREES YOU TO
BE FAST

4
5
Why I don't wireframe much
I was going to write a long post, but I think
a rough diagram suffices.
FREE YOUR MIND

SKETCHING
FREES YOU TO
BE CHEAP

6
7
FREE YOUR MIND

SKETCHING
FREES YOU TO
COMMUNICATE

8
From the Notebooks of Michel Bras

EVERYBODY SKETCHES
From the Notebooks of Michel Bras
From 101 things I learned in architecture school
DRAW LINES
16
17
18

PEOPLE MATTER
19
20
21
DRAW SHAPES
How sketch for attention and understanding

TOOLS FOR EXPRESSION
Line thickness
Size
Shading
Selective detail
Isolation
Depth
Notation
31

Can you tell what it is yet?
32
33
34
35

PRACTICE HANDS
36

SOMETIMES YOU CAN SKIP A HAND
ACTIVITY: Sketch an online Grocery Store
Pencil
Markers
Lots of
Paper
INDIVIDUA
L
20
MINUTES

OBJECTIVE
S

1. Pick a competitor’s site or app
2. Sketch
•

Screens

•

Site map

37
CLASS DISCUSSION

38

LET’S DISCUSS
YOUR SKETCHES
DO YOU LIKE SKETCHING?
WHAT LEVEL OF DETAIL?
GOOD VS BAD SKETCH
INTRO TO USER EXPERIENCE
DESIGN

jesse james
garrett

User Experience Design:
the design of anything
independent of medium
or across [device]
with human experience as an explicit outcome
and human engagement as an explicit goal

-Jesse James Garrett

39
jesse
james
garrett

INTRO TO USER EXPERIENCE
DESIGN

-Jesse James Garrett
40
INTRO TO USER EXPERIENCE
DESIGN

"User experience"
encompasses all
aspects of the enduser's interaction
with the company,
its services, and its
products.
41

Don Norman
INTRO TO USER EXPERIENCE
DESIGN
INTRO TO USER EXPERIENCE
DESIGN
INTRO TO USER EXPERIENCE
DESIGN

Let’s be honest: it’s all about the smiling boxes.
INTRO TO USER EXPERIENCE
DESIGN

The first requirement
for an exemplary user
experience is to meet
the exact needs of
the customer, without
fuss or bother.
INTRO TO USER EXPERIENCE
DESIGN
INTRO TO USER EXPERIENCE
DESIGN
Next comes simplicity and
elegance that produce
products that are a joy to
own, a joy to use.
True user experience goes
far beyond giving
customers what they
say they want, or
providing checklist
features.
47

Don Norman
INTRO TO USER EXPERIENCE
DESIGN
INTRO TO USER EXPERIENCE
DESIGN
INTRO TO USER EXPERIENCE
DESIGN
In order to achieve highquality user experience in a
company's offerings there
must be a seamless
merging of the services
of multiple disciplines,
including engineering,
marketing, graphical and
industrial design, and
interface design.
50

Don Norman
INTRO TO USER EXPERIENCE
DESIGN

What is user experience?
INTRO TO USER EXPERIENCE
DESIGN
HEADER

INTRO TO USER EXPERIENCE
DESIGN

WHAT IS
GOOD?
What is it? Why do you love it? What’s your favorite part?
HEADER

INTRO TO USER EXPERIENCE
DESIGN

WHAT IS
BAD?
What is it? Why do you hate it? What’s the worst part?

54
HEADER

INTRO TO USER EXPERIENCE
DESIGN

55

MAKE IT
BE GOOD.
Teams, 20 minutes, sketch answers
INTRO TO USER EXPERIENCE
DESIGN

HISTORICALLY, ONLINE
WE’VE HAD:
INTRO TO USER EXPERIENCE
DESIGN

TEAM of
DESIGNERS
INTRO TO USER EXPERIENCE
DESIGN

GRAPHIC
DESIGN
INTRO TO USER EXPERIENCE
DESIGN

INFORMATION
ARCHITECT
INTRO TO USER EXPERIENCE
DESIGN

INTERACTION
DESIGNER
INTRO TO USER EXPERIENCE
DESIGN

User
Researcher

Front-end
Developer
Startups are
INTRO TO USER EXPERIENCE
DESIGN
seeking

62
They settle for

INTRO TO USER EXPERIENCE
DESIGN
They really
INTRO TO USER EXPERIENCE
DESIGN
need
INTRO TO USER EXPERIENCE
DESIGN

Too big?

USER EXPERIENCE IS BIG
INTRO TO USER EXPERIENCE
DESIGN

66

dan saffer
INTRO TO USER EXPERIENCE
DESIGN
INTRO TO USER EXPERIENCE
DESIGN
INTRO TO USER EXPERIENCE
DESIGN
User Experience Design is big. You
will suck if you try to do it all.
That is AWESOME
Not trying=failing
Find your love. Follow it.

69
INTRO TO USER EXPERIENCE
DESIGN

DISCUSSION TIME

70

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Introduction to User Expereince

Notas do Editor

  1. Note to self: check out http://www.youtube.com/watch?v=xx1WveKV7aE
  2. Note to self: check out http://www.youtube.com/watch?v=xx1WveKV7aE
  3. Note to self: check out http://www.youtube.com/watch?v=xx1WveKV7aE
  4. Talk throughthe model
  5. Amazon offers a wide variety of products
  6. Powerful algorythm
  7. Unmatched delivery, smiling boxes
  8. Subscriptions solve a real problem
  9. Doodles are the fun, surprising, and sometimes spontaneous changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists, pioneers, and scientists. How did the idea for doodles originate?  In 1998, before the company was even incorporated, the concept of the doodle was born when Google founders Larry and Sergey played with the corporate logo to indicate their attendance at the Burning Man festival in the Nevada desert. They placed a stick figure drawing behind the 2nd &quot;o&quot; in the word, Google, and the revised logo was intended as a comical message to Google users that the founders were &quot;out of office.&quot; While the first doodle was relatively simple, the idea of decorating the company logo to celebrate notable events was born. Two years later in 2000, Larry and Sergey asked current webmaster Dennis Hwang, an intern at the time, to produce a doodle for Bastille Day. It was so well received by our users that Dennis was appointed Google&apos;s chief doodler and doodles started showing up more and more regularly on the Google homepage. In the beginning, the doodles mostly celebrated familiar holidays; nowadays, they highlight a wide array of events and anniversaries from the Birthday of John James Audubon to the Ice Cream Sundae. Over time, the demand for doodles has risen in the U.S. and internationally. Creating doodles is now the responsibility of a team of talented illlustrators (we call them doodlers) and engineers. For them, creating doodles has become a group effort to enliven the Google homepage and bring smiles to the faces of Google users around the world. How many doodles has Google done over the years?  The team has created over 1000 doodles for our homepages around the world. Who chooses what doodles will be created and how do you decide which events will receive doodles?  A group of Googlers get together regularly to brainstorm and decide which events will be celebrated with a doodle. The ideas for the doodles come from numerous sources including Googlers and Google users. The doodle selection process aims to celebrate interesting events and anniversaries that reflect Google&apos;s personality and love for innovation. Who designs the doodles?  There is a team of illustrators (we call them doodlers) and engineers that are behind each and every doodle you see. How can Google users/the public submit ideas for doodles? The doodle team is always excited to hear ideas from users - they can email proposals@google.com with ideas for the next Google doodle. The team receives hundreds of requests every day so we unfortunately can&apos;t respond to everyone. But rest assured that we&apos;re reading them :)
  10. The amazon joke reviews not only stay but are promoted
  11. Instructor talks about a product you love (replace mini with one you love). Why do you love it? What makes it great?
  12. Now talk about the wider ecosystem, the things that add to the expereince.
  13. This is to discuss the ideas they brought in on what is good. Capture heuristics that support their idea fo good stuff
  14. Brainstorm annoying things
  15. Use heuristics from good to redesign the bad thing. 20 minutes work, 10 min sharing.
  16. Sorta okay at most stuff
  17. A highly specialize individual, suited to his/her enviroment