Brand Storytelling Agency - telling your story across all platforms. Curious?

1. Content Works Profile

3. Your brand has a story. Communicate this to your audience and you’ve
made a connection and lasting impression.
Think about it. Somebody asks you about your kids. You don’t focus on
facts and features such as female, four foot two weighing 60 pounds with
lots of energy. You bring your child and the conversation to life with
narrative and anecdotes about your little’un. Business STORYBRANDING
engages audience in a similar ways.
In the digital age STORYBRANDING is necessary. Why? The only messages
audiences hear are the ones they choose to hear. Fast forward on Sky
Plus, skip on YouTube, zone out on Facebook – endless options to opt out
exist.
CW will work with you to locate your STORYBRANDING so that your
audience will want to see and hear; connecting you via multi channels, for
more powerful and resonating results.
StoryBRANDING

4. How We Tell Your Story
Brand Comms
Brand Characterisation
Tone of Voice
Copywriting
Content Strategy & Creation
Sponsorship
Publications
Design & Print
PR
Campaigns & Media Relations
Social Media Strategy
Brand Engagement
External & Internal Comms
Digital Comms
Websites, Apps & Digital Design
Moving Image &Animation
Strategic
Insights
Research & Planning

5. Our Story
Led by former journalists and providing a mix of professionals who know how to hold
and engage audiences - such as animators, writers and creatives; we create brand
communications designed to reach and engage target audiences for member
organisations, businesses, higher education, charities and food & drink brands. Big and
small – we love ‘em all equally. We care and we deliver.
Est. 1988 our team today is a great mix of youth and maturity, combining fresh
creativity, experience and stability, with digital and traditional marketing strategy.
.

6. The CW team is a mix of former large agency and client side folk, now loving
the smaller agency experience. And this is what we KNOW to be true: bigger
agency equals bigger overheads passed onto you the client. Bigger also
equals hierarchy and bureaucracy – which can smother creativity and efficacy.
Smaller agency culture better supports individuals and team collaboration; so
that the passion and creativity that fuels excellence flows freely.
Small agencies also tend to have courageous leaders and individuals who
have a personal stake in the business, naturally generating dynamic and self-
motivated teamwork and delivering the highest standards in creativity,
strategy and client servicing. Your KEY question always has to be “Who will
be working on my business?” Will it be the *Agency STARS* rolled out for the
day to impress? Or graduates and interns? At the end of the day, after the
presentations that won you over are a dim memory, the day-to-day stuff is
what your experience and results will be made up of – who is your team
made up of?

7. So …
Our size allows us to be agile, responsive and able to put our focus on client
experience and results. If we wish to over-service clients to get exceptional
results, we can and WE DO!
No client ever feels under-serviced or pushed through formula approaches.
Our team spirit is free to be creative and dedicated to looking after our
client objectives.

8. Key People
Nigel MD, journalist & formerly Cadbury. Easier to say who Nigel hasn’t worked with!
Stef MD and former journalist. Stef writes prolifically and with incredible clarity
Al Head of PR, formerly McCanns. Very experienced in brand & media relations
Vineet Creative Director, formerly McCanns. Winner: 12 Fresh, 8 Cream & 4 Rose Awards
Grant Research & Planning Director, formerly BBH & Publicis
Patrick Consultant, formerly Food From Britain and Tetley
Alison Social Media Maven & copywriter, formerly Wyatt International. Always ‘on trend’
Mel Head of Marketing & Client Services, formerly BBH & Wyatt.
Kabbie Worcestershire Regions & Public Sector specialist – great local knowledge & contacts
Adam Graphic Designer with strong brand thinking and creative flair
Jonny Moving Image Director, formerly Keane Brands & an award winning video creative
Ian C Digital Creative Producer, formerly C4. Looks after web design / apps / projects
Philippe Digital Animator, formerly of GamesWorks. Anything is possible
Ruth C Editorial Graphic Designer. Passionate, creative designer & proof reader

13. Clients Love Us Because…
• We understand, deliver and care
• We back this up with a guarantee – if we don’t deliver, you don’t’ pay
• Established 25 years, we’ve got great heritage
• Content creation and storytelling may be new buzz terms in marketing, but
are nothing new to us – we’ve been doing it for decades.
• We’ve got youth and experience: the past to call on and the buzz about trends
and future innovations
• We are a calm and confident partner to our clients
• Our contented and creative agency culture translates to the client experience
• We partner our clients and become extensions of their business
• We are neither too small or too big. We are just right.
• The perfect size to deliver integrated marketing whilst being nimble and
responsive.

14. Any Questions? Great.
Let’s meet up soon to discuss…
T: 01527 61122
Email:
nigel@cwcontentworks.com
melanie@cwcontentworks.com
Visit:
www.cwcontentworks.com
(we are going through our own rebranding and this website will be updated soon)