A one hour keynote showing 3 proven ways we have helped generate deals from social media. During the event we cover: - Getting more deals from your existing clients and center of influence. - Leveraging your business page into referrals from industry partners. - How to set up a successful lead generation and follow up machine using Facebook ads. For more details about Chris Johnstone visit http://www.cwjstone.com

1. YOUR
SOCIAL MEDIA
WORKSHOP

2. DidYou Hear?

3. User Stats On Social Media

4. WHO REALLY CARES
ABOUT PICTURES OF
YOUR LUNCH?
BUT HOLD ON!

5. DOES SOCIAL
MEDIA REALLY
WORK FOR
REAL ESTATE?

6. YES!
BUT…

7. YOU NEED A PLAN
AND FOCUS

8. CONSIDER THIS
WHAT ARE THE 3 WAYS YOU GET
CUSTOMERS?

9. #1
REPEAT BUSINESS FROM
PAST CLIENTS AND YOUR
CENTRE OF INFLUENCE.

10. #2
REFERRALS FROM
INDUSTRY PARTNERS.

11. #3
NEW LEADS FROM
ADVERTISING.

12. YOU CAN CREATE GREATER SUCCESS
IN ALL 3 AREAS USING SOCIAL
MEDIA AS A TOOL

13. Remember These?

14. OUR CLIENTS HAVE CHANGED
HOW THEY COMMUNICATE!

15. 88% Of Customers Now Trust Online Reviews!

16. OUR CLIENTS HAVE CHANGED
HOW THEY BUY!

17. FIRST YOU MUST UNDERSTAND THE
DIFFERENT NETWORKS AND WHICH
STRATEGY TO USE WITH EACH.

18. LET’S GET STARTED!

19. The most powerful of all the networks!
Excellent tool for staying top of mind with past
clients and generating referrals.
Works very well for positioning yourself as a real
estate expert and leveraging advertising.
Smart reviews are very powerful!

20. Excellent for starting new referral relationships.
Works very well for positioning yourself for
professional referrals.
Very important that you keep your business “hat”
on when posting.
Local Business Referrals Groups are powerful.

21. Great source of quality content.
Easy to syndicate your Facebook content directly
on to Twitter.
Great for direct connections with existing past
clients but is very limited.

22. Great source of quality visual content.
Good for lead generation.
Lots of traffic but fewer buyers and sellers.

23. Another great source of quality visual content.
Excellent for lead generation with Facebook!
Finally makes #localhashtags useful.

24. 3 WAYS TO GET
RESULTS

25. #1 NETWORKING WITH YOUR DATABASE
#2 PROFESSIONAL REFERRALS
#3 NEW LEADS FROM ADVERTISING

26. NETWORKING FOR
REFERRALS

27. BEFORE WE CAN NETWORK WE
HAVE TO CONNECT!

33. NOW WE NEED TO PROTECT
YOUR PRIVACY!

34. FACEBOOK

35. FACEBOOK

36. FACEBOOK

37. FACEBOOK

38. BRAINSTORMING YOUR LISTS
Friends and Family
Past Clients
Referral Partners
Real Estate Peers

39. NOW THAT YOU ARE CONNECTED
IT’S TIME TO REALLY CONNECT!

40. HERE’S THE COLD HARD TRUTH
ABOUT REFERRALS ON
SOCIAL MEDIA …

41. IT’S NOT ABOUT US
IT’S ABOUT THEM!

42. THE 5X5X5

43. THE 5X5X5

44. THE PRE BIRTHDAY

45. THE PRE BIRTHDAY

46. THE PRE BIRTHDAY

47. A QUICK CALCULATION
HOW MANY PAST CLIENTS
DO YOU HAVE?

48. A QUICK CALCULATION
YOU SHOULD GENERATE 2 TO
4 REFERRALS PER CLIENT!

49. GENERATING
QUALITY CONTENT
FAST!

50. www.google.ca/alerts
GOOGLE ALERTS

51. FACEBOOK INFLUENCERS

52. FACEBOOK INFLUENCERS

53. FACEBOOK INFLUENCERS

54. REDDIT

55. YOU!

56. All You Need Is Your Smart Phone!

57. AND 5 SIMPLE STEPS…

58. 1. AUDIENCE
2. TOPIC
3. CONTENT
4. GOALS
5. CALL TO ACTION

60. IMAGES

61. CANVA

62. CANVA

63. RESULTS

64. RESULTS

65. OUR INTERNAL
CONTENT CALENDAR

66. • Monday - Motivation
• Tuesday - Jokes, Entertainment, Trending Content
• Wednesday - Industry News, Local News
• Thursday - Polls, Quizes, Contests
• Friday - Testimonials
• Saturday - The Open House Tour
CONTENT CALENDAR
• Sunday - I’m Not Just A Real Estate Professional

67. AUTOMATION
AND
SYNDICATION

68. www.hootsuite.com
HOOTSUITE

69. CONGRATULATIONS
YOU ARE NOW A NETWORKING AND
CONTENT CREATION EXPERT!

70. NEW LEADS FROM
SOCIAL ADS

71. Paid Marketing System

72. Real World Lesson #1
Target Advertise Capture
Follow Up

73. Leads Generated

74. Breaking DownYour ROI
1. Total Cost = $271.81
2. Cost Per Lead (43 leads @ $6.32)
3. Conversion To Customer (1 deal = 2.3% Conversion)
*Then you repeat the cycle
4. Gross Sales ($2,400 for this deal)
5. ROI ($2,128.19)

75. Setting Up Your Own Successful
Facebook Campaign!

76. CAMPAIGN TYPES
1. TOP 3 GUIDES FOR BUYERS / SELLERS
2. UPDATES ON HOMES FOR BUYERS
3. FREE HOME EVALUATION FOR SELLERS
4. PERSONAL BRANDING

77. Facebook Ads Manager

78. Choose Your Campaign Type

79. Targeting
1. Location
2. Age
3. Gender
4. More
Demographics

80. Targeting
5. Interests
6. Behaviours
7. Connections

81. Setting Your Budget
1. Lifetime or Per Day
3. Scheduling
4. Delivery Type
2. CPC vs. CPM

82. Choosing Your Imagery

83. Writing Your Ad
1. Headline
3. Call To Action
4. Advanced News
Feed Description
2.Text

84. CASE STUDY

85. Real World Lesson #1
Target Advertise Capture
Follow Up

86. HERE IS THE
BIG SECRET

87. Over 80% Of Sales Are Made On The 5th To 12th Contact!

88. YOUR SEQUENCE
Sent
Today
1 Day
Later
1 Day
Later
1 Day
Later

89. YOUR SEQUENCE

90. AN EXAMPLE

91. HOW TO CONNECT WITH YOUR PAST CLIENTS WHILE KEEPING YOUR
PERSONAL LIFE PRIVATE.
HERE’S WHAT WE LEARNED
SIMPLE TIPS TO HELP YOU GENERATE QUALITY CONTENT FAST AND
POSITION YOURSELF AS AN EXPERT. WHILE SAVING YOUR TIME AND
KEEPING YOU FOCUSED ON GETTING RESULTS!

92. HOW TO USE FACEBOOK TO GENERATE REPEAT BUSINESS AND
REFERRALS FROM PAST CLIENTS.
HOW TO LEVERAGE SOCIAL MEDIA INTO A CONSISTENT FLOW OF
NEW LEADS AND DEALS!
HERE’S WHAT WE LEARNED

93. WOULD YOU LIKE THIS
DONE FOR YOU?

94. WHAT YOU ARE GETTING
Full optimization of all your social profiles
Daily content created for you
Networking with your past clients
Reaching out for ratings and reviews
Networking with your referral partners
Full management of your ad campaigns
$497
$97
$97
$97
$97
$497
$1,382TotalValue

95. REGULAR PRICE

96. GUARANTEE

97. TODAY ONLY
Setup Fee $500 ($500 discount)
Monthly Fee $500 ($250 discount)

98. Q AND A