An outline of a free, 20 minute renewable energy workshop for homeowners

1. Anatomy of a Renewable Energy
Workshop for Property Owners
Chris Williams - HeatSpring Learning Institute
cwilliams@heatspring.com
800 393 2044 ex 44.
Date

2. The Theory Behind a Workshop
✤ Provide USEFUL information that bring customers to you. Talk about
thing THEY about. Not yourself, or your company.
✤ Efficient marketing process - can educate and qualify 30 leads into 5
potential customers in 30 minutes.
✤ Establish a relationship with leads where they like and trust you, a
key in sales processes
✤ Create an artifact that is “sharable” among friends.

3. Themes to Remember
✤ 20 - 30 minutes
✤ What the audience will understand -- be very clear and
concise. People want to know EXACTLY what they will
walk away with
✤ Outline the content and approximate time
✤ Establish credibility
✤ Both personal and businesses
✤

4. What you want people leaving the
workshop to think
✤ “That was really useful!”
✤ “Wow, he knows his stuff”
✤ “I trust him, I like him”
✤ “I can’t invest now, but I’ll remember this in the future”
✤ There are a few themes you want to impress on people. You want
them to like you, respect you, trust you, and see you as a source of
information for anything related to renewable energy

5. What you (the homeowner) will
takeaway from the workshop
✤ Where you can invest in your home and how it can improve comfort,
durability, and your financial condition
✤ How each renewable energy technology works, and how we integrate
into your home
✤ Which houses, and property owners are best suited.
✤ The positives and negative of investing in each technology
✤ How to take advantage of government incentives.
✤ What you can do next if you’re interested in investing in renewables

6. Outline of time
✤ My Story - 4 minutes
✤ Problems and Opportunities - 7 minutes
✤ Solutions and Technologies - 10 minutes
✤ Benefits and Downsides to you - 3 minutes
✤ Government Incentives - 4 minutes
✤ Next Steps - 1 minutes
✤ Q+A - How many questions do you have?

7. My Story
✤ Personal - What have you done that will make them trust YOU?
✤ Hands on experience? Design experience?
✤ Education Training?
✤ Past work experience?
✤ Business - What has your business done that will make them trust
YOU?
✤ Are you expanding a business? Starting a new one? Why should
they trust you

8. 1. Problems and Opportunities
✤ Brief History of Maine construction - Establish you know the area
really well
✤ Cost - How much they’re spending on energy in their home
✤ Comfort - How energy issues affect comfort, mainly air leaking
✤ Durability - How poor construction, insulation can lead to mold and
other issues that decrease the durability of the structure

9. 2. Solutions and Technology
✤ Outline each solution and the technology that deals with these issues
✤ Cost
✤ Geothermal, Solar PV, Solar Thermal
✤ Comfort
✤ Geothermal, Energy Audit - Addresses air leaks
✤ Durability
✤ Energy Audit - Address mold, structural, and insulation issues
✤ What you can easily do yourself to save money and increase comfort

10. 3. Benefits and downsides to you
✤ Benefits ✤ Downsides
✤ Financial - List specifics for ✤ Cash Investment - Do you
each tech
have cash? What gov’t
money?
✤ Comfort - HUGE difference,
especially in old houses ✤ Construction Happening in
your house
✤ Durability - Mold?

11. 4. Government Incentives
✤
Explain what they are, and how to take advantage
✤
Federal
✤
30 % ITC
✤
Bonus Depreciation
✤
State
✤
Solar Rebates: Solar PV up to $2k, Solar Thermal up to 1k
✤
Home Energy Savings Plan. 30% project costs, up to 1.5k. For efficiecny + solar thermal
✤
PACE - Up to $15k at 4.99% fixed interest rate (res)
✤
New Generation Energy Comm Solar Lending - Up to $100k at 0 to 5% interest (comm)
✤
Small Business Loan Program - 90% of cost up to $35,000. 1% interest

12. 5. Next Steps
✤ Provide CRYSTAL CLEAR next steps
✤ Best Candidates for investing in their homes
✤ Own their home, planning on staying for 20 years
✤ Have tax appetite - Gov’t based on tax credits
✤ Have cash and are looking for solid investment with little risk
✤ Old house that is uncomfortable and inefficient
✤ Going to be replacing equipment soon anyway
✤ Call a contractor you trust that does work -> site visit -> proposal -> go from there. If you want
to site visit with us --> link
✤

13. Questions and Answer?
✤ Chris Williams [photo]
✤ Phone
✤ Email
✤ Address
✤ Website