1. Audience Research
Results and Conclusions
CHARLOTTE WILLIAMS

2. Are you male or female?
Male: 13
Female: 7
My target audience was both male
and female. Therefore I made sure
that I had a mixture of both male
and female responses to my
questionnaire, so that my research
was not heavily sided towards one
gender over the other.
I needed a mixture of both
genders so that I had opinions
from different aspects of my
target audience. Which will then
mean that I can hopefully meet
the wants of both male and
female reader.

3. How old are you?
I asked this question so that I knew
that my research was aimed at my
target audience. Which then meant
that I knew that the responses I
received were appropriate and
relevant.
How old are you?
25
20
15
10
5
0
Under 16
16-25
26-30
Over 30
My target audience is 16-25 year olds. Which explains why all of the
responses to my questionnaire fell in this age range. I did this purposely
so that I knew the responses to the answers I then asked would all be
relevant and I would be able to use them as a guide when creating my own
magazine.

4. Do you already read a music magazine?
The reason I included this
question into my
questionnaire is so that I
knew whether the answers
I received were based on
knowledge of existing
magazines, or whether it
was purely opinions.
Yes:12
No:8
I can use this information
gathered by analysing the
results of those people
that answered no. This
can then help me try to
make my music magazine
appeal to those who aren’t
music magazine fans.
I can try to make my magazine
appeal more to these people by
taking their answers into
account, on things such as
what contents they would wish
to read.

5. What do you like about the magazines you
already read?
The reason that I
asked this question
was because I
wanted to find out
what it was that
existing magazines
included that
attracted their
readers.
What do you like about the magazines you
already read?
3.5
3
2.5
2
1.5
1
0.5
0
Interesting Aritcles on
content
favourite
bands
Colours
New music Informative Unknown
artists and
gigs
This will help me in the production of my music
magazine because I now know the aspects of real
magazines that readers want to see and the types of
articles they wish to read.
Pictures
Shows the
top charts

6. Is there anything they don’t include that you wish
they did?
To this question I received 12 answers. All of which were No.
I asked this question so that I knew whether I needed to add additional articles
and features to my magazine compared to existing ones, to make it appealing.
These responses will help me in the creation of my magazine because I know to
base my content on the kinds of content these magazines already include. I know
to do this because they don’t wish to see anything other than this.
However I could have made this information more useful by asking my audience
to expand on their answers. Or perhaps making suggestions as to content they
would wish to see would have prompted their responses, which then would have
helped me in planning my content as I could have included these things.

7. How often do you purchase a music magazine?
0
I asked this question so
that I knew what
frequency of publication
my magazine would have.
2
8
Weekly
Bi-weekly
Monthly
Less frequently than monthly
10
The results collected
helped me in knowing
that not one person out of
my audience research
would purchase a
magazine weekly.
This information helps me because it has made me aware that the majority
of people would prefer a monthly magazine. Therefore I can make my
music magazine a monthly publication.

8. What price do you think is a reasonable price to
pay?
The reason I included this
question into my
questionnaire was so that I
could find out how much my
target audience was willing
to spend on my magazine.
As the graph shows, the
majority of the results were
between £2-£3. Therefore
this will help me in the
production of my music
magazine as I now know
how to price it.
What do you think is a reasonable
price to pay?
10
9
8
7
6
5
4
3
2
1
0
Less than £1
£1-£2
£2-£3
£3-£4
£4-£5
£5+

9. What 3 words would you associate with the rock
and alternative music genres?
What 3 words would you associate?
Loud
Guitars
Drums
Hard-core
Heavy
Headbang
Metal
Punk
Amp
Live bands
Different
Edgy
Gigs
Riff
Electric
Intense
Emotional
Dark
8
7
5
3
6
1
2
1
1
1
1
2
1
1
2
1
1
1
There were a couple of reasons that I
included this question.
The first being so that I would have
some information to base my title
around. By finding out words people
associate with the genre will help in
deciding a title that will also relate to
the genre of music.
The second reason I included it was so
that I could include these in puffs and
cover-lines on my front cover would
relate to the genre of the music.

10. What colours do you associate with the rock and
alternative genres?
This question is very
important in my
audience research as it
will play a big part in
the construction of my
own magazine.
What colours do you associate with the
rock and alternative genres?
Grey
Pink
Green
Blue
White
Black
Red
0
5
10
15
20
The information
collected will help me
decide on the colour
scheme of my
magazine, and by
these results
red, black and grey
should be included.

11. What would you like to see included in the
content?
This question was asked
so that I can base my list
of content on my contents
page around what my
target audience are most
interested in reading.
What would you like to see included
in the content?
14
12
10
8
This research is relevant
and useful because it has
been gathered from a
range of my target
audience.
6
4
2
0
Interviews
Artist news
Band
recommendations
Gig guide
This information will help my in the construction of my magazine because I
can now aim to meet the wants of my audience.

12. Title suggestions
I included this question
into my questionnaire
so that I could get some
suggestions for the title
of my own music
magazine.
This will then help me in
the production of my
magazine as I no longer
have to waste limited time
trying to come up with a
title myself.
Title suggestions
Rock Out
Rock Nation
Projection
Savior
Amplified
Edge
Treble
I no longer have to think of a
title as I shall use the
suggestion “Amplified” that
was received during my
audience research.

13. Which font do you think most portrays rock and
alternative?
This question was
asked so that I had an
idea what font to use
when creating my
magazine for the
masthead, and coverlines.
These results help me by making the decision of
the masthead font for me. I shall use the 4th
font option for the masthead because it was
most commonly chosen as the font that
portrays rock music the most.
Which font most portrays rock?
12
As for the cover-lines, I shall
decide when creating my magazine
between the 3rd and 5th font. This
is because these were the next two
most chosen fonts. The reason I
shall decide when creating it is
because as I shall see which looks
the most professional on my
coverpage.
10
8
6
4
2
0
1st
2nd
3rd
4th
5th