Boost Fertility New Invention Ups Success Rates.pdf
MBA621 Emerging Technologies
1. MBA 621 – Information Technology in Organizations
John Cook School of Business
Saint Louis University
2. You will be able to:
Apply Rogers’ diffusion model to emerging
information technologies
Apply Rogers’ innovation-decision process
model to explain how individuals decide to
adopt/reject a new information technology
Explain how convergence and critical mass
pertain to emerging technologies, especially
cloud computing
5. Think-pair-share
Take two minutes and think about what
makes you adopt or reject a new technology.
What factors influence your decision?
Get in pairs and share your answers.
6. Innovators: willing to take risks, financial and
knowledge resource, socially active
Early adopters: opinion leaders, high social
status, educated, socially forward
Early majority: above-average social status,
connected with early adopters
Late majority: skeptical, below average social
status, no opinion leadership
Laggards: Last to adopt, risk averse, aversion
to change agents, limited social networks
8. Knowledge Persuasion Decision Implementation Confirmation
Prior Conditions
•Previous
practice
•Felt needs
•Innovativeness
•Social norms
•Environment
Char. of Decision
Making Unit
•Socio-economic
characteristics
•Personality
variables
•Communication
behavior
Perceived
InnovationChar.
•Relative advantage
•Compatibility
•Complexity
•Trialability
•Observability
From Rogers, 1995, p. 163
Adoption
Rejection
Continued Adoption
Later Adoption
Discontinuous
Continued rejection
CommunicationChannels
Includesorganizationalcharacteristics
9. Cloud computing (of course!)
Immersive virtual reality
Gesture-based computing
◦ Video:
http://www.pranavmistry.com/projects/sixthsense/#VID
EOS
Augmented reality
Location-based services
◦ Interesting when combined with augmented reality
10. SMS-based health monitoring
Body-embedded sensors
Browser-based operating systems (Chrome
O/S)
Machine-to-machine services (no human
intervention)
New input devices (voice, camera, gestures)
Mobile devices (new types, new capabilities)
Improved mobile device batteries
11. Thinking aloud paired problem solving
Format:
◦ Two roles, problem solver and questioner
◦ Both spend time thinking about problem
◦ Problem solver has 2 minutes to explain answer
◦ Questioner asks for clarification, points out errors,
etc. AFTER the 2 minutes
Problem: How do convergence and critical
mass relate to cloud computing?
Class discussion follows
14. Ubiquitous: Being everywhere at once
◦ Always on
◦ Largely behind the scenes
◦ Variety of devices
◦ “… continuous, seamless stream of
communications, content and services exchanged
among businesses, as well as their customers,
suppliers and products.” (Accenture)
16. Not really a technology, but rather an
application of technologies.
Today, people want to access “things” on
their own schedule:
◦ DVR/Hulu/NetFlix
◦ ATM’s, Debit cards and Online banking
◦ iPods/MP3; Podcasts
◦ Education
Video streaming
Mixed-mode and online courses
17.
18. Digital garbage collection
Smart-phone as universal remote for your life
Stock vs. flow of knowledge
Data shadow
◦ Trackable data that a person creates using
technologies such as debit/credit cards, smart
phones, Internet, email, FaceBook, etc.
Human augmentation
20. Culture of availability vs. always-on backlash
◦ Video: Antisocial phone tricks
Proprietary (lock-in) vs. open
Ubiquity vs. privacy
Single-use vs. multi-purpose devices
◦ These aren’t necessarily mutually exclusive
21. ◦ Few Choices Many Choices
◦ Proprietary Open Source
◦ Vendor Lock-in No Lock-in
◦ Expensive Commodity
◦ Closed Standards Open Standards
◦ PCs Post-PCs
◦ On Premise Cloud
◦ Purchase Subscribe
◦ Different Networks Internet
◦ Hot Spots Ubiquitous
◦ OS Centric Browser Centric
Present State Future State
22. Pick one of these “tensions”
◦ Culture of availability vs. always-on backlash
◦ Proprietary (lock-in) vs. open
◦ Ubiquity vs. privacy
◦ Single-use vs. multi-purpose devices
Write a minute paper on which you think will
“win out” and why
Sharing as a class
24. What does this technology enable?
◦ Overarching question
What technology does focal technology make
more valuable?
◦ Location-based services and mobile devices
What technologies make the focal technology
more valuable?
◦ Example: Better batteries and mobile devices
◦ Are these on the horizon?
Will the technology achieve critical mass?
◦ How?
What technology does the focal technology
replace or make obsolete?
