CRM + WEB 2.0 = CRM 2.0

Nuevas tendencias en la relación con el cliente en el nuevo mundo de la Web 2.0 Jesús Hoyos www.customersforever.com www.crmenlatinoamerica.com www.solvisconsulting.com

El CRM de los 90s ,[object Object],[object Object],[object Object],[object Object],[object Object]

CRM en el 2000 … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pero … ,[object Object],[object Object],[object Object]

Y el Web evolucionó … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WEB 2.0

Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Los consumidores tienen el poder … Fuente : www.slideshare.net – buscar usando Web 2.0

El cliente y usuario es el dueño … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

y… ,[object Object],[object Object],[object Object]

CRM 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Salesforce.com ,[object Object],[object Object]

Rubik’s Revolution ,[object Object],[object Object],[object Object],http://www.rubiksrevolution.com/youtubecontest/youtubecontest.php

Sopas Knorr ,[object Object],[object Object],[object Object],http://www.decicosaslindas.knorr.com.ar/msg.php?engine=%Nombre

Pringles ,[object Object],[object Object]

Coca-Cola Zero Su propio canal y YouTube

Kraft ,[object Object],[object Object],[object Object],www.comidakraft.com

Vocalpoint ,[object Object],[object Object],https://www.vocalpoint.com/login.aspx

Tendencias ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resumen ,[object Object],[object Object]

¡Muchas Gracias! ,[object Object],[object Object],[object Object],[object Object]

CRM + WEB 2.0 = CRM 2.0

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CRM + WEB 2.0 = CRM 2.0