DMBA Experience Studio - Say What App
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Following Citrix's design prompt of "improve the membership experience," my DMBA Experience Design team set out to help college students from China feel like they belong at their American university.
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DMBA Experience Studio - Say What App
- 1. Fangshu Zhu! Isaac Buwembo Curt Rollison ! team! FIC
- 3. The Domain
- 5. Why Chinese Students? Shifting US Classrooms - 235,000 enrolled in US colleges (+26%)1 Hungry for intervention - Poor existing services and monopolies Huge market - 78 Million Secondary Students2 1: US News!!¦ 2: Wikipedia 5
- 6. The Hunt
- 7. 7 Who did we talk to? Nearly 60 Interviews Students in China Chinese Undergrad and Graduate students in the US Non-Chinese Students International Student Affairs Department Professors
- 8. Map of a Secondary Student s Day 8
- 11. The First 72hrs College Experience What does it look like? Basic needs are met CSA, Chaperones, Immersion 10
- 12. In the College Classroom Uncovered: American classroom paradigm is a struggle Lectures are often hard to follow Little voluntary participation Obvious separation from student body 11
- 13. Problem Area: How do you help better integrate Chinese students into college life at CCA
- 14. Why CCA? Punch In and Out Lack a Commons Missing College Life 13
- 15. Why CCA? Punch In and Out Lack a Commons Missing College Life 13
- 17. How do you create community? Pop Up Grub Club CSA 15
- 18. The Epiphany
- 19. Chinese students feel disconnected when they lose track of a conversation due to an idiom or turn of phrase
- 20. So we wanted to go for broke and swing for the fences. It wouldn t be a piece of cake, and we didn t want to put lipstick on a pig so we huddled up and decided not to beat a dead horse with basic vocab and took a stab at creating something kick-ass.
- 21. Our Goal Help Chinese students feel more connected to their American peers by improving their knowledge of American idioms by leveraging their cultural desire to achieve. 19
- 22. 20 Meet Feng Jin Interior Design Freshman at CCA Bright, demure, driven, stressed Feng moved from Chengdu in July and has seen her English skills improve quickly, but still doesn t feel that confident starting casual conversations. She mostly understands the mechanics of the language, but hasn t had enough exposure to the indirect phrasing and complex metaphors her American peers use on a regular basis. She wishes she didn t have to feel so lost all the time.
- 24. Wall Posters People are willing to fill in the blanks Flashcards People like the surprise and competition Multi-Choice Want more context, see it used in a sentence Digital App People still want to compete with friends 25
- 25. Not just a Chinese problem Applicable for any non-native speakers And even for native speakers Dime a dozen 26
- 26. Signs we were on to something Lean Forward Draw Others In 27
- 28. Head to Head: I m more willing to work if it means I can one-up my friend 29
- 29. Snackable: With my busy schedule, I need something that I can use in my in-between times 30
- 30. Constructive: The design needs to expand my knowledge and social currency 31
- 31. Participatory: I want to be able to contribute to the knowledge base 32
- 32. The Solution
- 36. Get an Idiom 36
- 37. 37 Take a Hint
- 44. 41
- 45. Business Case Freemium Approach: Ads and unlimited solo random terms play Upgrade to remove ads and earn 3 themes Themes store to add category specific idioms 42
- 46. Business Case Freemium Approach: Ads and unlimited solo random terms play Upgrade to remove ads and earn 3 themes Themes store to add category specific idioms 42
- 47. Business Case Freemium Approach: Ads and unlimited solo random terms play Upgrade to remove ads and earn 3 themes Themes store to add category specific idioms 42
- 48. Jargon Opportunities Say What? could easily extend into corporate buzzwords and processes 43
- 49. 43