The Real Estate SEO

where are you?
When buyers search Google…

how would you get leads?
If tomorrow you stopped paying for PPC…

we get it!
…let us show you how you’ll never again struggle to get buyer/seller leads

therealestateseo.com
© 2016 The Real Estate SEO. All Rights Reserved.
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The Real Estate SEO was founded out of a growing need for
sustainable search optimization solutions for realtors.
The world is chalk full of less than average SEO agencies that cold call
email on a daily basis making all sorts of big claims…we’re different.
Real estate is what we do. Most specifically agents. We have just one
focus. One vertical. Real estate is it.
Few search optimization companies can compare to our past awards
and recognitions including being labeled “technical SEO” specialists by
Google themselves and appearing on CNN.
Our team of search specialists and lead generation professionals, work
alongside each client to understand in intimate detail, every client’s
needs and to provide a sustainable and effective solution.
The Real Estate SEOSustainable Solutions for Realtors
Someone is sitting in the shade today because
someone planted a tree a long time ago
– Warren Buffett

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MESSAGE FROM OUR FOUNDER
DON HALBERT
CEO & FOUNDER
Hello my name is Don Halbert.
Over the past 15+ years I have been working within the SEO vertical. Most specifically I have been working for
realtors and developers who wanted to capture both buyer and seller leads in volume.
As a certified inbound marketing educator I’ve traveled the world teaching people the power of effective lead
capture funnels. In 2015 I was elected the top earning SEO in the world in 2015 and have worked with
prestigious companies like GE, Sony Ericsson, EA and more. In 2016 Google coined me a “technical SEO” of
which there are but only a handful in the world.
As CEO & Founder of The Real Estate SEO, I hope you’ll lend us a moment of your time to review this online
presentation detailing how we can help you grow your business and design a sustainable solution to your long-
term online marketing strategy.

The Real Estate SEO is a division of Inbound Marketing Group (IMG) in
Victoria, BC, Canada. A company built on loyalty, honesty, respect, integrity
and high standards.
Rare traits in an otherwise “hit & miss” industry of search optimization.
Our Mission Statement: to give ALL realtors the opportunity to compete at the
highest levels of their market.
Much like realtors themselves, we believe in providing an exceptional
experience that is built upon referrals from our happy and successful clients.
Our principle goal is to raise the bar for SEOs around the world and to be
recognized for our contributions to the community we are part of and make
a living from.
Our PurposeWhy we do what we do

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Evergreen
All of our lead capture funnels are
dynamic and continually relevant to your
target demographic.
Sustainability is Key!Sustainable marketing solutions is our forte
Networking
We are masters of relational networking
and every client receives our incredibly
effective outreach program.
Proven
Or the past 15+ years our exclusive
online marketing strategies have proven
to be the most effective in the industry.
Innovators
As technical SEOs and inbound marketing
executives, we reshape the industry with
our revolutionary strategies

A few reasons…
Diversified marketing efforts are a great contingency plan that helps prevent
the chances of having all of your eggs in one basket for lead generation.
85% of Google users claim they trust organic over paid. So if you are ignoring
SEO then you’re essentially ignoring 85% of your potential market.
Forward-thinking realtors understand and appreciate that although SEO is
not a quick fix, over the long-term strategy it can’t be beat.
Many realtors understand that PPC is not sustainable whereas our custom
designed strategies are but not only that…easily scaleable.
why smart realtors choose to invest in sustainable online marketing

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Inbound MarketingThe Proven Roadmap to Success
Nurture
Analyze Convert
Attract
Content offers, calls to action and
landing pages
Email marketing and follow-up,
additional offers and lead intelligence
Online search, social media, PPC and
content marketing
Track and measure, key metrics and
make necessary adjustments

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Attractattraction marketing

Definition:
Attraction marketing is the use of marketing techniques specifically designed to
teach the customer what you are doing and how a service or product will benefit
them well before they actually purchase it.
Organic Search Ranking
SEO is the single-most important element to future lead
attraction within any inbound marketing campaign.
Content Marketing
Ever heard the saying, “content is King” well when used with a
high level of quality and distribution, can produce amazing results
Pay Per Click
When used as a secondary measure of traffic attraction, PPC can
be useful for startup inbound marketing campaigns
Social Media
Probably best known for word of mouth viral advertising, social
media can produce leads when within the proper strategy
AttractAttraction marketing
the more lines you put in
the water the more fish
you’re going to catch!

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Convertconversion points

Definition:
The conversion rate is the percentage of users who take a desired action. The
archetypical example of conversion rate is the percentage of website visitors
who buy something on the site.
ConvertConversion points
you don’t close a sale, you
spark a relationship
Landing Pages Convert!
…it’s what they do.

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Nurturepost-sale nurturing

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NurturingPost sale nurturing
value the relationship more
than making your quota
Research buying cycle w/sales team
Goal: figure out where your offers fit in to the buying cycle
Test campaign
Goal: checking to make the emails are written well, include
links and are clear to the recipients
Develop campaign goals
Goal: create a goal for the campaign and each email so you
can measure the campaign’s effectiveness
Write each email
Goal: move the leads down the buying cycle in order to
better qualify them for the sales team
Fix emails
Goal: fix the emails with low click through rates,
conversions or high unsubscribe rates
Goal: determine the campaign’s effectiveness & performance
Measure the results
6 Steps to Lead Nurturing
1
2
3
4
5
6

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Analyzerinse & repeat

Definition:
Analysis of data is a process of inspecting, cleaning, transforming, and modeling
data with the goal of discovering useful information, suggesting conclusions, and
supporting decision-making.
Search Engine Results Pages (SERPs)
Ranking data from the 3 major search engines tell us a story
of how our organic SEO efforts are performing.
Conversion & Engagement
Analytical data from conversions, engagement and other
behavior, is critical to inbound marketing to determine what
to repeat, improve and what to let go.
Google Analytics
Probably the most telling of all analytical data is that of
Google Analytics. We focus heavily on custom reporting.
Google Search Console
Google’s latest revision of what use to be Google
Webmaster Tools, is immensely useful for gauging SEO.
AnalyzeAnalyze data then rinse & repeat
all the data is there
waiting while absolutely
useless until we use it

Ways We Save YOU MoneyWorking with the best in the industry has its perks
Our SEO and lead generation strategies include PPC ad-spend budgets
within each contract and therefore saving you time & money in management.
PPC Included!
Organic search results is the holy grail - especially when you are on the first
page for your target keywords. Maintaining that ranking is equally important.
Organic Results
When marketing online the most important aspect to any evergreen strategy
is to lower your cost per lead. We accomplish this in spades.
Lower CPL
Probably the best part of working with The Real Estate SEO is the fact that
all of our strategies are both scaleable and sustainable making the sky the
limit to what can be accomplished for your business.
Scaleable & Sustainable

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Serving Both Canada & The USAWe are servicing realtors currently within Canada and the United States

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Meet Stephanie…a top realtor for a leading brand
the top of her game!
For years Stephanie was at…

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Until…

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she lost all her traffic
One day Stephanie woke up to find out…

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Google top ad
positions go to the
highest bidder
Stephanie was no longer on Page 1. She was outbid!

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bumped from search
In a single moment you can be…
…from something as simple as a new realtor willing to spend more than you

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…and then she met
The Real Estate SEO!

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And now Stephanie is
back on top of search

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…with our evergreen
SEO solutions!
85% of all searchers click on ORGANIC results over paid

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The best part of it all?

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It’s all organic,
sustainable and
scaleable
…and doesn’t rely on the unpredictability of PPC campaigns!

putting all your eggs in one basket
By relying on Google PPC you are…

The example presented next is based on the following considerations…
Company does $1.4 million in sales per week
Client had existing SEO over previous 6 years
SEO efforts were targeting 22 highly competitive keywords
Client realized the obvious power of SEO and ultimately increased budget to 4X

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0
4250
8500
12750
17000
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC
GOOGLE ORGANIC GOOGLE PAID
Organic vs. Paid
the monetary side of the story
The chart below represents a comparison between organic search traffic and paid Google traffic as performed on a
high profile/budget client with deep pockets. Understand this is an extreme case but none the less proves a point.
As you will notice below, the organic traffic exceeds the amount of paid search traffic by a large margin each month.
However the real truths lie within those figures and that is…
The costs per year the client spent on Google PPC was over $864,000/yr while the costs for the organic search traffic
was a mere $42,000/yr. That translates to $72,000/mth for PPC with SEO at $3500/mth.

IT’S ALL RELATIVE!
Numbers are numbers but one consistent is…

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Responsive & Quick
Design
Everyone Has One!
Convenience
Highest Open Rate
Ads
In a few months Google announced mobile search will be their primary index
Google Mobile Update credits web sites that are mobile-friendly in search
Recently a seismic shift occurred and now there are more mobile users than desktop
Everyone is on mobile!
Are You Mobile?here are a few reasons why you should be
Mobile Marketing

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Website
Email
getseo@therealestateseo.com
Phone
1-250-999-6989
Contacting Us
Getting a hold of us is easy!

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THANK YOU
From all of us at The Real Estate SEO we want to thank you
for reviewing our company presentation. Have a great day!

The Real Estate SEO

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