SlideShare uma empresa Scribd logo
1 de 22
GYM RECEPTION DESKS
THE

EVOLUTION
OF

NOTHING
Presented by Cuoco Black

Gym Design and PowerBranding
DISCLAIMER:

*
We believe the information presented herein will provide the fitness industry with a
benchmark from which to judge gym design across all industry platforms.

*
This presentation is not a critical reflection of the facilities illustrated within.

*
It identifies common design aesthetics which define a trend.

*
Each design style is successful on the merits of its ability to satisfy the needs of its
target demographic.

*
Our goal is to offer our growing client base alternative design models which reinforce
their brands rather than adopting trends.
Trapped in the Time Tunnel…..gym reception desk design is lost in oblivion…
4 Gym Reception Desk Models
THAT ARE

OBSOLETE & ANTIQUATED
1. Math
2. Boutique Design
3. Industrial Muscle
4. Trapped In The 80’s
1. MATH DESIGN DESKS

..if an aesthetic is inspired by simple geometry it says nothing about
fitness nor your brand…. hence it should not be used in your
gym…..
1. MATH DESIGN DESKS

Math Gym Desk

Math Hotel Desk

Furthermore……
…if an aesthetic is replicated across industries, then it should not be used in
your gym…..
2. BOUTIQUE DESIGN DESKS

4 Boutique Gyms
..if an aesthetic is replicated across brands, then it should not be used
in your gym…..
2. BOUTIQUE DESIGN DESKS

Boutique Gym

Boutique Hotel

Furthermore……
…if an aesthetic is replicated across industries, then it should not be
used in your gym…..
3. INDUSTRIAL MUSCLE DESKS

…industrial muscle is an aesthetic that is rooted in a pre-modernist
mechanical-fastening-construction-methodology, i.e., bolts, panels and
platforms act as metaphors for brute strength and function…..
3. INDUSTRIAL MUSCLE DESKS

Gym Industrial Desk

Verizon Wireless Industrial Desk

…industrial muscle is also an aesthetic that is used across
commercial platforms, antiquated and exhausted in the fitness arena…..
4. TRAPPED IN THE 80’s DESKS

…Trapped in the 80’s is an aesthetic rooted in the
design popular in the 1980”s …..

archetypes of
4. TRAPPED IN THE 80’s DESKS

…archetypes
relevant…..

of design popular in the 1980”s are no longer
Extinct…
...best describe other aesthetics which define gym reception desk clichés...
LIGHTING CLICHES

Nondescript unimpressive pendant lights hanging over a
reception desk is an exhausted cliché…
OVERHEAD SOFFIT CLICHES

Overhead Soffits which follow the shape of the desk below is
an exhausted cliché…
RETAIL CLICHES

A refrigerator behind a gym reception desk follows on retail
practices employed by convenience stores and is an
exhausted cliché…
BRANDED GYM RECEPTION
DESKS

Our design for the reception desk of Mid City Gym in
Times Square is inspired by the shape of a weapon
in the Terminator films…
BRANDED GYM RECEPTION
DESKS

“Mid City Gym’s reception desk is a unique design which reinforces the client’s

brand while abandoning the trends and cliché’s which saturate the fitness
landscape…” Cuoco Black 2013
see more at:
Website:

http://www.fitnesscenterdesign.com/

Facebook Gym Designer:

http://on.fb.me/10WwCtQ
About Cuoco Black:
Cuoco Black is a former faculty member of the New York
School of Interior Design, natural bodybuilder, and creator
of the Concept Club Gym Design Model. He or his work
has been published in Fitness RX for Men, Club Industry
Fitness Business Pro, Health Gauge, The New York Times,
Bloomberg.com and Bravo TV. His services includes,
Fitness Center Interior Design, PowerBranding and Gym
Franchise Development.
…if you are looking for a unique brand for your facility contact us
below at….

info@cuocoblack.com
Phone 001-917-375-7534

Mais conteúdo relacionado

Semelhante a The Evolution Of Gym Reception Desks

Ninetofive office furniture case study
Ninetofive  office furniture case studyNinetofive  office furniture case study
Ninetofive office furniture case studyJasmeet Warraich
 
Trade Show Tips for Island Exhibitors
Trade Show Tips for Island ExhibitorsTrade Show Tips for Island Exhibitors
Trade Show Tips for Island ExhibitorsRick Krautbauer
 
comprehensive chair catalogue 2018 19 - klass office systems(1)
comprehensive chair catalogue   2018   19  - klass office systems(1)comprehensive chair catalogue   2018   19  - klass office systems(1)
comprehensive chair catalogue 2018 19 - klass office systems(1)santosh nichani
 
Small business marketing tips by Danielle MacInnis
Small business marketing tips by Danielle MacInnisSmall business marketing tips by Danielle MacInnis
Small business marketing tips by Danielle MacInnisMacInnis Marketing
 
MIFF FDC 2016 Networking Workshop, Catching up with Global Trends by Philip yap
MIFF FDC 2016 Networking Workshop, Catching up with Global Trends by Philip yapMIFF FDC 2016 Networking Workshop, Catching up with Global Trends by Philip yap
MIFF FDC 2016 Networking Workshop, Catching up with Global Trends by Philip yapubmMIFF
 
Design & Forms Profile
Design & Forms ProfileDesign & Forms Profile
Design & Forms ProfileNitin Kumar
 
Business Communication Final Project Paper - Target
Business Communication Final Project Paper - TargetBusiness Communication Final Project Paper - Target
Business Communication Final Project Paper - Targetminneapplealex
 
Aashish Jain,2 year commercial design Diploma ,NSQF Level 6
Aashish Jain,2 year commercial design Diploma ,NSQF Level 6Aashish Jain,2 year commercial design Diploma ,NSQF Level 6
Aashish Jain,2 year commercial design Diploma ,NSQF Level 6dezyneecole
 
Gyms in Asia! Differentiate or Die Series #1 Sept 9 [compatibility mode]
Gyms in Asia! Differentiate or Die Series #1 Sept 9 [compatibility mode]Gyms in Asia! Differentiate or Die Series #1 Sept 9 [compatibility mode]
Gyms in Asia! Differentiate or Die Series #1 Sept 9 [compatibility mode]JoeFitAsia
 

Semelhante a The Evolution Of Gym Reception Desks (14)

Ninetofive office furniture case study
Ninetofive  office furniture case studyNinetofive  office furniture case study
Ninetofive office furniture case study
 
Trade Show Tips for Island Exhibitors
Trade Show Tips for Island ExhibitorsTrade Show Tips for Island Exhibitors
Trade Show Tips for Island Exhibitors
 
SaMfotography
SaMfotographySaMfotography
SaMfotography
 
comprehensive chair catalogue 2018 19 - klass office systems(1)
comprehensive chair catalogue   2018   19  - klass office systems(1)comprehensive chair catalogue   2018   19  - klass office systems(1)
comprehensive chair catalogue 2018 19 - klass office systems(1)
 
Small business marketing tips by Danielle MacInnis
Small business marketing tips by Danielle MacInnisSmall business marketing tips by Danielle MacInnis
Small business marketing tips by Danielle MacInnis
 
At preferred seating
At preferred seatingAt preferred seating
At preferred seating
 
MIFF FDC 2016 Networking Workshop, Catching up with Global Trends by Philip yap
MIFF FDC 2016 Networking Workshop, Catching up with Global Trends by Philip yapMIFF FDC 2016 Networking Workshop, Catching up with Global Trends by Philip yap
MIFF FDC 2016 Networking Workshop, Catching up with Global Trends by Philip yap
 
Scale Models
Scale ModelsScale Models
Scale Models
 
Design & Forms Profile
Design & Forms ProfileDesign & Forms Profile
Design & Forms Profile
 
Business Communication Final Project Paper - Target
Business Communication Final Project Paper - TargetBusiness Communication Final Project Paper - Target
Business Communication Final Project Paper - Target
 
Aashish Jain,2 year commercial design Diploma ,NSQF Level 6
Aashish Jain,2 year commercial design Diploma ,NSQF Level 6Aashish Jain,2 year commercial design Diploma ,NSQF Level 6
Aashish Jain,2 year commercial design Diploma ,NSQF Level 6
 
Brand Management
Brand ManagementBrand Management
Brand Management
 
Sharing session: Pitching (A.J. Alimin, UTHM)
Sharing session: Pitching (A.J. Alimin, UTHM)Sharing session: Pitching (A.J. Alimin, UTHM)
Sharing session: Pitching (A.J. Alimin, UTHM)
 
Gyms in Asia! Differentiate or Die Series #1 Sept 9 [compatibility mode]
Gyms in Asia! Differentiate or Die Series #1 Sept 9 [compatibility mode]Gyms in Asia! Differentiate or Die Series #1 Sept 9 [compatibility mode]
Gyms in Asia! Differentiate or Die Series #1 Sept 9 [compatibility mode]
 

Último

08448380779 Call Girls In IIT Women Seeking Men
08448380779 Call Girls In IIT Women Seeking Men08448380779 Call Girls In IIT Women Seeking Men
08448380779 Call Girls In IIT Women Seeking MenDelhi Call girls
 
🔝|97111༒99012🔝 Call Girls In {Delhi} Cr Park ₹5.5k Cash Payment With Room De...
🔝|97111༒99012🔝 Call Girls In  {Delhi} Cr Park ₹5.5k Cash Payment With Room De...🔝|97111༒99012🔝 Call Girls In  {Delhi} Cr Park ₹5.5k Cash Payment With Room De...
🔝|97111༒99012🔝 Call Girls In {Delhi} Cr Park ₹5.5k Cash Payment With Room De...Diya Sharma
 
Spain Vs Italy 20 players confirmed for Spain's Euro 2024 squad, and three po...
Spain Vs Italy 20 players confirmed for Spain's Euro 2024 squad, and three po...Spain Vs Italy 20 players confirmed for Spain's Euro 2024 squad, and three po...
Spain Vs Italy 20 players confirmed for Spain's Euro 2024 squad, and three po...World Wide Tickets And Hospitality
 
Albania Vs Spain Albania is Loaded with Defensive Talent on their Roster.docx
Albania Vs Spain Albania is Loaded with Defensive Talent on their Roster.docxAlbania Vs Spain Albania is Loaded with Defensive Talent on their Roster.docx
Albania Vs Spain Albania is Loaded with Defensive Talent on their Roster.docxWorld Wide Tickets And Hospitality
 
Atlanta Dream Exec Dan Gadd on Driving Fan Engagement and Growth, Serving the...
Atlanta Dream Exec Dan Gadd on Driving Fan Engagement and Growth, Serving the...Atlanta Dream Exec Dan Gadd on Driving Fan Engagement and Growth, Serving the...
Atlanta Dream Exec Dan Gadd on Driving Fan Engagement and Growth, Serving the...Neil Horowitz
 
Asli Kala jadu, Black magic specialist in Pakistan Or Kala jadu expert in Egy...
Asli Kala jadu, Black magic specialist in Pakistan Or Kala jadu expert in Egy...Asli Kala jadu, Black magic specialist in Pakistan Or Kala jadu expert in Egy...
Asli Kala jadu, Black magic specialist in Pakistan Or Kala jadu expert in Egy...baharayali
 
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best Female service 🦺
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best Female service  🦺CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best Female service  🦺
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best Female service 🦺anilsa9823
 
JORNADA 5 LIGA MURO 2024INSUGURACION.pdf
JORNADA 5 LIGA MURO 2024INSUGURACION.pdfJORNADA 5 LIGA MURO 2024INSUGURACION.pdf
JORNADA 5 LIGA MURO 2024INSUGURACION.pdfArturo Pacheco Alvarez
 
Tableaux 9ème étape circuit fédéral 2024
Tableaux 9ème étape circuit fédéral 2024Tableaux 9ème étape circuit fédéral 2024
Tableaux 9ème étape circuit fédéral 2024HechemLaameri
 
9990611130 Find & Book Russian Call Girls In Ghazipur
9990611130 Find & Book Russian Call Girls In Ghazipur9990611130 Find & Book Russian Call Girls In Ghazipur
9990611130 Find & Book Russian Call Girls In GhazipurGenuineGirls
 
ALL NFL NETWORK CONTACTS- April 29, 2024
ALL NFL NETWORK CONTACTS- April 29, 2024ALL NFL NETWORK CONTACTS- April 29, 2024
ALL NFL NETWORK CONTACTS- April 29, 2024Brian Slack
 
Croatia vs Italy Euro Cup 2024 Three pitfalls for Spalletti’s Italy in Group ...
Croatia vs Italy Euro Cup 2024 Three pitfalls for Spalletti’s Italy in Group ...Croatia vs Italy Euro Cup 2024 Three pitfalls for Spalletti’s Italy in Group ...
Croatia vs Italy Euro Cup 2024 Three pitfalls for Spalletti’s Italy in Group ...Eticketing.co
 
08448380779 Call Girls In Lajpat Nagar Women Seeking Men
08448380779 Call Girls In Lajpat Nagar Women Seeking Men08448380779 Call Girls In Lajpat Nagar Women Seeking Men
08448380779 Call Girls In Lajpat Nagar Women Seeking MenDelhi Call girls
 
大学学位办理《原版美国USD学位证书》圣地亚哥大学毕业证制作成绩单修改
大学学位办理《原版美国USD学位证书》圣地亚哥大学毕业证制作成绩单修改大学学位办理《原版美国USD学位证书》圣地亚哥大学毕业证制作成绩单修改
大学学位办理《原版美国USD学位证书》圣地亚哥大学毕业证制作成绩单修改atducpo
 
Technical Data | Sig Sauer Easy6 BDX 1-6x24 | Optics Trade
Technical Data | Sig Sauer Easy6 BDX 1-6x24 | Optics TradeTechnical Data | Sig Sauer Easy6 BDX 1-6x24 | Optics Trade
Technical Data | Sig Sauer Easy6 BDX 1-6x24 | Optics TradeOptics-Trade
 
Chennai Call Girls Anna Nagar Phone 🍆 8250192130 👅 celebrity escorts service
Chennai Call Girls Anna Nagar Phone 🍆 8250192130 👅 celebrity escorts serviceChennai Call Girls Anna Nagar Phone 🍆 8250192130 👅 celebrity escorts service
Chennai Call Girls Anna Nagar Phone 🍆 8250192130 👅 celebrity escorts servicevipmodelshub1
 

Último (20)

08448380779 Call Girls In IIT Women Seeking Men
08448380779 Call Girls In IIT Women Seeking Men08448380779 Call Girls In IIT Women Seeking Men
08448380779 Call Girls In IIT Women Seeking Men
 
🔝|97111༒99012🔝 Call Girls In {Delhi} Cr Park ₹5.5k Cash Payment With Room De...
🔝|97111༒99012🔝 Call Girls In  {Delhi} Cr Park ₹5.5k Cash Payment With Room De...🔝|97111༒99012🔝 Call Girls In  {Delhi} Cr Park ₹5.5k Cash Payment With Room De...
🔝|97111༒99012🔝 Call Girls In {Delhi} Cr Park ₹5.5k Cash Payment With Room De...
 
Spain Vs Italy 20 players confirmed for Spain's Euro 2024 squad, and three po...
Spain Vs Italy 20 players confirmed for Spain's Euro 2024 squad, and three po...Spain Vs Italy 20 players confirmed for Spain's Euro 2024 squad, and three po...
Spain Vs Italy 20 players confirmed for Spain's Euro 2024 squad, and three po...
 
Call Girls In RK Puram 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
Call Girls In RK Puram 📱  9999965857  🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICECall Girls In RK Puram 📱  9999965857  🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
Call Girls In RK Puram 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
 
Albania Vs Spain Albania is Loaded with Defensive Talent on their Roster.docx
Albania Vs Spain Albania is Loaded with Defensive Talent on their Roster.docxAlbania Vs Spain Albania is Loaded with Defensive Talent on their Roster.docx
Albania Vs Spain Albania is Loaded with Defensive Talent on their Roster.docx
 
Atlanta Dream Exec Dan Gadd on Driving Fan Engagement and Growth, Serving the...
Atlanta Dream Exec Dan Gadd on Driving Fan Engagement and Growth, Serving the...Atlanta Dream Exec Dan Gadd on Driving Fan Engagement and Growth, Serving the...
Atlanta Dream Exec Dan Gadd on Driving Fan Engagement and Growth, Serving the...
 
Asli Kala jadu, Black magic specialist in Pakistan Or Kala jadu expert in Egy...
Asli Kala jadu, Black magic specialist in Pakistan Or Kala jadu expert in Egy...Asli Kala jadu, Black magic specialist in Pakistan Or Kala jadu expert in Egy...
Asli Kala jadu, Black magic specialist in Pakistan Or Kala jadu expert in Egy...
 
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best Female service 🦺
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best Female service  🦺CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best Female service  🦺
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best Female service 🦺
 
JORNADA 5 LIGA MURO 2024INSUGURACION.pdf
JORNADA 5 LIGA MURO 2024INSUGURACION.pdfJORNADA 5 LIGA MURO 2024INSUGURACION.pdf
JORNADA 5 LIGA MURO 2024INSUGURACION.pdf
 
Call Girls 🫤 Paharganj ➡️ 9999965857 ➡️ Delhi 🫦 Russian Escorts FULL ENJOY
Call Girls 🫤 Paharganj ➡️ 9999965857  ➡️ Delhi 🫦  Russian Escorts FULL ENJOYCall Girls 🫤 Paharganj ➡️ 9999965857  ➡️ Delhi 🫦  Russian Escorts FULL ENJOY
Call Girls 🫤 Paharganj ➡️ 9999965857 ➡️ Delhi 🫦 Russian Escorts FULL ENJOY
 
Tableaux 9ème étape circuit fédéral 2024
Tableaux 9ème étape circuit fédéral 2024Tableaux 9ème étape circuit fédéral 2024
Tableaux 9ème étape circuit fédéral 2024
 
9990611130 Find & Book Russian Call Girls In Ghazipur
9990611130 Find & Book Russian Call Girls In Ghazipur9990611130 Find & Book Russian Call Girls In Ghazipur
9990611130 Find & Book Russian Call Girls In Ghazipur
 
Call Girls Service Noida Extension @9999965857 Delhi 🫦 No Advance VVIP 🍎 SER...
Call Girls Service Noida Extension @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SER...Call Girls Service Noida Extension @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SER...
Call Girls Service Noida Extension @9999965857 Delhi 🫦 No Advance VVIP 🍎 SER...
 
ALL NFL NETWORK CONTACTS- April 29, 2024
ALL NFL NETWORK CONTACTS- April 29, 2024ALL NFL NETWORK CONTACTS- April 29, 2024
ALL NFL NETWORK CONTACTS- April 29, 2024
 
Croatia vs Italy Euro Cup 2024 Three pitfalls for Spalletti’s Italy in Group ...
Croatia vs Italy Euro Cup 2024 Three pitfalls for Spalletti’s Italy in Group ...Croatia vs Italy Euro Cup 2024 Three pitfalls for Spalletti’s Italy in Group ...
Croatia vs Italy Euro Cup 2024 Three pitfalls for Spalletti’s Italy in Group ...
 
08448380779 Call Girls In Lajpat Nagar Women Seeking Men
08448380779 Call Girls In Lajpat Nagar Women Seeking Men08448380779 Call Girls In Lajpat Nagar Women Seeking Men
08448380779 Call Girls In Lajpat Nagar Women Seeking Men
 
Call Girls In Vasundhara 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
Call Girls In Vasundhara 📱  9999965857  🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICECall Girls In Vasundhara 📱  9999965857  🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
Call Girls In Vasundhara 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
 
大学学位办理《原版美国USD学位证书》圣地亚哥大学毕业证制作成绩单修改
大学学位办理《原版美国USD学位证书》圣地亚哥大学毕业证制作成绩单修改大学学位办理《原版美国USD学位证书》圣地亚哥大学毕业证制作成绩单修改
大学学位办理《原版美国USD学位证书》圣地亚哥大学毕业证制作成绩单修改
 
Technical Data | Sig Sauer Easy6 BDX 1-6x24 | Optics Trade
Technical Data | Sig Sauer Easy6 BDX 1-6x24 | Optics TradeTechnical Data | Sig Sauer Easy6 BDX 1-6x24 | Optics Trade
Technical Data | Sig Sauer Easy6 BDX 1-6x24 | Optics Trade
 
Chennai Call Girls Anna Nagar Phone 🍆 8250192130 👅 celebrity escorts service
Chennai Call Girls Anna Nagar Phone 🍆 8250192130 👅 celebrity escorts serviceChennai Call Girls Anna Nagar Phone 🍆 8250192130 👅 celebrity escorts service
Chennai Call Girls Anna Nagar Phone 🍆 8250192130 👅 celebrity escorts service
 

The Evolution Of Gym Reception Desks

  • 2. Presented by Cuoco Black Gym Design and PowerBranding
  • 3. DISCLAIMER: * We believe the information presented herein will provide the fitness industry with a benchmark from which to judge gym design across all industry platforms. * This presentation is not a critical reflection of the facilities illustrated within. * It identifies common design aesthetics which define a trend. * Each design style is successful on the merits of its ability to satisfy the needs of its target demographic. * Our goal is to offer our growing client base alternative design models which reinforce their brands rather than adopting trends.
  • 4. Trapped in the Time Tunnel…..gym reception desk design is lost in oblivion…
  • 5. 4 Gym Reception Desk Models THAT ARE OBSOLETE & ANTIQUATED 1. Math 2. Boutique Design 3. Industrial Muscle 4. Trapped In The 80’s
  • 6. 1. MATH DESIGN DESKS ..if an aesthetic is inspired by simple geometry it says nothing about fitness nor your brand…. hence it should not be used in your gym…..
  • 7. 1. MATH DESIGN DESKS Math Gym Desk Math Hotel Desk Furthermore…… …if an aesthetic is replicated across industries, then it should not be used in your gym…..
  • 8. 2. BOUTIQUE DESIGN DESKS 4 Boutique Gyms ..if an aesthetic is replicated across brands, then it should not be used in your gym…..
  • 9. 2. BOUTIQUE DESIGN DESKS Boutique Gym Boutique Hotel Furthermore…… …if an aesthetic is replicated across industries, then it should not be used in your gym…..
  • 10. 3. INDUSTRIAL MUSCLE DESKS …industrial muscle is an aesthetic that is rooted in a pre-modernist mechanical-fastening-construction-methodology, i.e., bolts, panels and platforms act as metaphors for brute strength and function…..
  • 11. 3. INDUSTRIAL MUSCLE DESKS Gym Industrial Desk Verizon Wireless Industrial Desk …industrial muscle is also an aesthetic that is used across commercial platforms, antiquated and exhausted in the fitness arena…..
  • 12. 4. TRAPPED IN THE 80’s DESKS …Trapped in the 80’s is an aesthetic rooted in the design popular in the 1980”s ….. archetypes of
  • 13. 4. TRAPPED IN THE 80’s DESKS …archetypes relevant….. of design popular in the 1980”s are no longer
  • 14. Extinct… ...best describe other aesthetics which define gym reception desk clichés...
  • 15. LIGHTING CLICHES Nondescript unimpressive pendant lights hanging over a reception desk is an exhausted cliché…
  • 16. OVERHEAD SOFFIT CLICHES Overhead Soffits which follow the shape of the desk below is an exhausted cliché…
  • 17. RETAIL CLICHES A refrigerator behind a gym reception desk follows on retail practices employed by convenience stores and is an exhausted cliché…
  • 18.
  • 19. BRANDED GYM RECEPTION DESKS Our design for the reception desk of Mid City Gym in Times Square is inspired by the shape of a weapon in the Terminator films…
  • 20. BRANDED GYM RECEPTION DESKS “Mid City Gym’s reception desk is a unique design which reinforces the client’s brand while abandoning the trends and cliché’s which saturate the fitness landscape…” Cuoco Black 2013
  • 22. About Cuoco Black: Cuoco Black is a former faculty member of the New York School of Interior Design, natural bodybuilder, and creator of the Concept Club Gym Design Model. He or his work has been published in Fitness RX for Men, Club Industry Fitness Business Pro, Health Gauge, The New York Times, Bloomberg.com and Bravo TV. His services includes, Fitness Center Interior Design, PowerBranding and Gym Franchise Development. …if you are looking for a unique brand for your facility contact us below at…. info@cuocoblack.com Phone 001-917-375-7534