Founder of COLAB, Monica Danna, presents an Introduction to Social Media.

1. Join The Conversation
Social Media for Businesses
Monica Danna //COLAB
@cosmopolitician

2. Lead
Join^The Conversation
Social Media for Businesses
Monica Danna //COLAB
@cosmopolitician

3. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Socialnomics, 2010

4. 15th Century Europe

6. 1450
Germany
Johannes Gutenberg
Invention of the Printing Press
Protestant Reformation

7. 1450
Germany
Johannes Gutenberg
Invention of the Printing Press
Protestant Reformation

8. 1450
Germany
Johannes Gutenberg
Invention of the Printing Press
Protestant Reformation
2004
Harvard
Mark Zuckerberg
Invention of the Facebook
Social Media Revolution

11. But don’t worry.
It’s not about the
tools...

12. (just follow the yellow brick road.)
...it’s about telling YOUR story

13. • You’re still the expert
on your business
• ...and it’s still
Marketing
• Pieces of the Pie:
Public Relations,
Advertising, Social
Media

14. Traditional vs. Social Media
Traditional Media Social Media
(Newspapers, Static (Blogs, Facebook,
Webpages, Magazines, Twitter, YouTube,
Broadcast) Flickr)
• Monologue • Dialogue
✓ Comments
• Push Information • Pull Information
✓ RSS Feeds, CMS
• One-way Communication • Multi-way Communication
✓ Viral, Shareable Content

15. It’s a Cocktail Party
“Nice to Meet you.”

16. Leading The Conversation
• The game is changing...and it’s changing fast.
• It’s no longer enough to be present
• You must learn to engage and lead the conversation.
• Customer Service via Social Media

17. Matching the Means
• How is your audience currently receiving their information?
• Traditional Media: Newspaper, TV, Books
• New Media: Email, Twitter, Facebook, Blogs
• Collaborative Media: Word of Mouth
• Provide multiple, familiar, streamlined, efficient means for them to
receive your message
• Delivery method reflects upon your brand

18. Ready? Set.
Socialize.

19. Ready? Set.
Socialize.
1. Have a Strategy

20. Ready? Set.
Socialize.
1. Have a Strategy
2. Define Your Voice

21. Ready? Set.
Socialize.
1. Have a Strategy
2. Define Your Voice
3. Prepare for to address criticism

22. Ready? Set.
Socialize.
1. Have a Strategy
2. Define Your Voice
3. Prepare for to address criticism
4. Respect the Process

23. Ready? Set.
Socialize.
1. Have a Strategy
2. Define Your Voice
3. Prepare for to address criticism
4. Respect the Process
5. Open Up

24. Ready? Set.
Socialize.
1. Have a Strategy
2. Define Your Voice
3. Prepare for to address criticism
4. Respect the Process
5. Open Up
6. Tone down sales pitch

25. Ready? Set.
Socialize.
1. Have a Strategy
2. Define Your Voice
3. Prepare for to address criticism
4. Respect the Process
5. Open Up
6. Tone down sales pitch
7. Commit and Repeat

26. Ready? Set.
Socialize.
1. Have a Strategy
2. Define Your Voice
3. Prepare for to address criticism
4. Respect the Process
5. Open Up
6. Tone down sales pitch
7. Commit and Repeat

27. Who Are YOU?
• Tell YOUR story
• Don’t let someone else tell it....
• Take control of your Brand & Message
• Turn Defense into Offense
• Combat biased Media
• Create an information Home Base

28. New Tech in the Workplace
Both Employers and
Employees are figuring out
how to navigate in the world
of Social Media.
Personal adoption came
before Business

29. “a renegotiation of the
agreement between
employers and employees
forced upon everyone by
outside circumstances”
- Ed Schipul,
The Personal Brand Era Cometh

30. Engagement vs. Promotion
• The Torpedo Business Card
• Seek out audience through creative engagement
• Audience characteristics, other interests
• Provide complementary information
• Listen and Respond
• Don’t Use New Media in an Old Media stratgey

31. Your Social Salesforce
• Empower your supporters to
spread your message
• Content Management Systems
• RSS Feeds & Shareable Content
• Beef up your SEO
• Viral Potential
• Make it EASY for your supporters
to share your message

32. High Five
Be transparent.
Be authentic.
Be human.
Be passionate.
Tell YOUR story.

33. The conversation has begun.
{don’t just join it...}
LEAD IT.

34. Questions?