Perceptive media aims to create personalized and immersive narratives for audiences using internet technologies. It seeks to develop flexible and responsive media that can adapt to individual contexts and deliver highly relevant experiences. The goal is to move beyond passive consumption on screens and develop ubiquitous stories that can engage audiences at a deeper level through various channels and senses. Perceptive media hopes to challenge traditional forms of media and push the boundaries of how experiences can be delivered through innovative storytelling.

1. Perceptive FuturesPerceptive Futures

2. Remember oral storytelling...Remember oral storytelling...
http://www.flickr.com/photos/smcgee/234278571

3. Context, mood, body language...Context, mood, body language...
http://www.flickr.com/photos/pjanvandaele/4034179415/

4. What is Perceptive Media?What is Perceptive Media?
http://www.flickr.com/photos/ericmay/4800495049
“Internet technologies and sensibility to create something
akin to a personal theatre experience in your living room...”

5. Attention economyAttention economy
http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinema’s “Se7en”
“Wanting people to listen, you can’t just
tap them on the shoulder anymore. You
have to hit them with a sledgehammer,
and then you’ll notice you’ve got their
strict attention”
- John Doe

6. Its about being highly relevantIts about being highly relevant
http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema

7. Sometimes... just a tickle will doSometimes... just a tickle will do
http://www.flickr.com/photos/d_lee/2394548742

8. Perceptive Media “Breaking Out”Perceptive Media “Breaking Out”
futurebroadcasts.com

9. Flexible mediaFlexible media
http://www.flickr.com/photos/paisleyorguk/3022984991/

10. Responsive RadioResponsive Radio
bbc.co.uk/taster/projects/responsive-radio

11. New vocabularyNew vocabulary

12. Visual perceptive media dramaVisual perceptive media drama

13. In browser colour gradingIn browser colour grading

14. Why stop at the screen?Why stop at the screen?
https://www.flickr.com/photos/wearemudlark/

15. Personalised narrativesPersonalised narratives
http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures

16. Challenging narrativesChallenging narratives
http://www.flickr.com/photos/doug88888/4551753154

17. Ubiquitous narrativesUbiquitous narratives
Copyright: https://www.flickr.com/photos/pebaline/3687939734

18. Immersive narrativesImmersive narratives
Copyright: https://www.flickr.com/photos/pebaline/5174033747

19. Look a little higherLook a little higher
Copyright https://www.flickr.com/photos/pebaline/2206229778

20. Thank you... Questions?Thank you... Questions?
Ian Forrester | @cubicgarden | Ian.forrester@bbc.co.uk