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How Your Church Can Reach Its Community Using Facebook

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Concordia Technology Solutions
Concordia Technology Solutions

If you’re one of the 2 billion monthly active users on Facebook, you’ve probably already figured out that it has a lot of potential for outreach and most likely already have a page for your church. Take the next step by learning some of the advanced features of Facebook and trying some new strategies to grow your audience and reach your community.

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How Your Church Can Use Facebook to Reach Your Community
Presenter Peter Frank Senior Marketing Manager Concordia Publishing House peter.frank@cph.org (314) 268-1408 (800) 325-2399
In 2004, Mark Zuckerberg had a vision for a social application that lets friends exchange files of any type with each other over the web. He believed it would spread faster than just about any other application.
David Kirkpatrick
Don’t let the appeal of the new and exciting experience distract you from the thing with substance. MAIN POINT
Facebook is a tool for reaching your community. Facebook is not reaching your community.
Topics PERSONAL USE PAGES GROUPS ADS MESSENGER
PERSONAL USE
Why is it important to use Facebook? Stay in touch Keep your finger on the pulse Understand the culture Personal Use
How much personal info is appropriate to share? Personal Use
Understanding and updating permissions Personal Use
Don’t share too much Personal Use
Find the watering holes Personal Use
PAGES
Pages Church photo and logo Website and email Address and phone
Pages Focus posts on: Photos Videos Events Blog posts
Pages Avoid these posts: Text only Multiple links Sharing Requesting likes
Pages Evolution of Engagement Likes & follows Shares & reactions Comments & replies
GROUPS
Groups Public Publishing No organic PAGES Private Interactions Newsfeed gold GROUPS
Ads Manager Value of using groups: Reach Privacy Community
Don’t use a “church group” as an outreach tool Groups
ADS MANAGER
Campaigns Ad sets Ads Ads Manager
Ads Manager Focus ads on: Brand awareness Traffic Video views Conversions
Ads Manager Target ads based on: Location Age Gender Language Demographics Interests Behaviors
Ads Manager
Ads Manager
Your First Campaign
MESSENGER
Messenger Interactions Connections Bots
Summary Personal use Pages Groups Ads Messenger
Want to learn more? ConcordiaTechnology.org/Blog
Contact Peter Frank peter.frank@cph.org peterfrank235 (314) 268-1408

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