The United Way of East Central Iowa ran a Facebook sweepstakes promotion from September 27 to October 15 to increase their Facebook likes and collect email addresses. Through the promotion on SourceMedia Group websites and mentions on their Facebook pages, 263 people entered the contest. As a result of the contest, the United Way page gained 241 new likes, bringing their total to 1,084 likes. 144 people opted in to receive emails, a 55% opt-in rate. The contest helped increase reach and engagement on their page.

1. United Way of East Central Iowa
• Facebook Sweepstakes
September 27 – October 15
• Contest Recap
• Results

2. Contest Recap
• Goal was to increase Facebook “likes” and collect emails.
• Through promotion on SourceMedia Group websites and
Facebook mentions to SourceMedia Group Facebook
pages, users were directed to The United Way of East
Central Iowa’s Facebook page to enter the contest.
– All participants must first “like” the page in order to enter.
– All participants provided name and email with option to opt-
in to receive emails from The United Way of East Central
Iowa.
• One winner was awarded with 2 tickets to the Iowa vs.
Penn State game on October 20. Tickets were donated by
SourceMedia Group.

3. The Results
• 241 New Likes
– Started contest with 843 “Likes”
– Ended contest with 1,084 likes
• 263 Submissions in Contest
• 144 people opted-in to receive emails from you (55% opt-in
rate)
• Most popular week on page = September 30
– The week that the most people were talking about your page. The
contest helped increase your overall reach and virility as more
people talked about your page during the contest
– During the contest,
The new likes per week and
number of people talking
about your page increased.

4. Contest Went Viral
Contest increased your overall reach on Facebook and
the number of people talking about you.
Chart showing your viral reach “Talking About This” tracks the
throughout the contest. This tracks the number of unique people who
number of unique people who saw a created a story about your page.
story (like, sharing, commenting or During the contest, SourceMedia
writing on your wall) about your page pages increased the stories
published by a friend. created and number of likes –
more people were talking about
your page.