New media marketing cheryl lawson

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This document discusses new media marketing and social media. It provides an agenda that covers what social media is, how word of mouth has sped up on social networks, details on major social networks like Facebook, Twitter, Pinterest, and Instagram, and how to do mobile marketing. It also discusses measuring analytics and the future of marketing through digital and social media channels.

Negócios Tecnologia

New Media Marketing
#UCREXT
Cheryl Lawson
@PartyAficionado

Agenda
•
•
•
•
•
•
•

What is social media
Word of mouth speed of light
Internet users
Social networks
Mobile marketing
Measurement and Analytics
The Future of marketing and digital media

What is Social Media?
• How has social media changed the way we
market?

Social Networks
• Who Are You?
– What is the description for each demographic
group
– What is your style for each
– What is your persona
– What is your Frequency
– What is your call to action

Instagram
A picture is worth a thousand words

ROI of Social Media
• Social as a customer service tool

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