An assessment of how this unique communication platform is helping healthcare consumers, care providers and other stakeholders support decision making and simplify complex online interactions.

3. © 2012 by TripleTree
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without prior written permission of TripleTree.

5. 
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6. 1





1
Lew Rainie, “Understanding Social Networks and Online Health
Information Seeking;” Pew Internet & American Life Project, 5/5/2011

7. 




2
Ray Wang, Harvard Business Review, October 20, 2011
2

8. 3
3
http://howmanyarethere.net/how-many-social-networking-websites-arethere

11. 




12. Source: Ed Bennett, Found in Cache,
ebennett.org/hsnl/

13. 4
5
4
5
USA Today, December 13, 2011
HealthGrades Case Study, Beth Isreal Medical Center: Increase Revenues Using Online Marketing.
Accessed online May 5, 2012.

14. 
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
Source: How Social Media has Changed My
Medical Practice, Natasha Burgert MD

6

6
HealthLeaders Media, Using Groupon to Attract Life-long Patients,
1/25/2012

15. 
7
Modahl et al, Doctors, Patients, and Social Media, September 2011

16. 
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8
http://www.radian6.com/blog/2011/11/can-social-media-assist-with-medication-adherence
9
University of Wisconsin, http://www2.medicine.wisc.edu
10
epic.cs.colorado.edu

17. 11
Stanford University, Technology’s New Role to Mobilize and Socialize the
Practice of Medicine, March 14, 2012

18. 12
www.kff.org
13
McKinsey Quarterly June 2008, What Consumers Want in Healthcare

19. 14
Medical Loss Ratio related to PPACA concerns the amount of each premium dollar allocated for actual care, versus overhead.

20. 
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

22. 15
PwC HRI Social Media Consumer Survey, 2012

23. DAILY
WEEKLY
LESS
TOTAL

25. 16
http://jolt.law.harvard.edu/digest/digest-comment/fda-and-social-media
-the-impact-of-social-media-on-prescription-drug-advertising

26. 17
Jon Bruner, Forbes, August 8, 2011, page 28, What’s a Like Worth?

27. 18
18
http://www.WellnessLayers.com/blog/My-Blog/January-2012-(1)/TheThreefold-Path-to-Patient-Engagement—Part-6—

28. 19
http://www.secondshares.com/2011/01/10/vc-funding-of-social-media-companies-soars
20
http://www.WallStreetCheatSheet.com

36. © 2012 by TripleTree
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without prior written permission of TripleTree.