The document discusses movie marketing strategies and tactics. It explains that movie marketing aims to make a film appealing to audiences and get them to choose that movie. Marketers try to convey that the movie will be enjoyable and emotionally engaging. They also aim to present a condensed version of the film's story and unified vision through trailers and other marketing assets. Online research and word-of-mouth are important influences on moviegoing decisions, so studios should focus their marketing efforts on online communities and target niche audiences.

1. Movie Marketing and its Madness OR: “Yes, the trailers are often better than the movies. We know. Thank you. Now move along.

2. Who is this guy?

4. Moviemarketingmadness.com

5. Moviemarketingmadness.com

8. What does movie marketing try to do?

11. A movie is a brand experience – not just a product It should present a unified vision and purpose

14. A movie is a brand experience – not just a product Like other brands, the user experience begins with a search engine

18. Changing marketing and distribution – breaking the release window

20. Not changing marketing and distribution makes me…