Painel de debates sobre Big data

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O papel do Big Data na
Transformação da Sociedade,
Negócios e Governo
Cezar Taurion
Chief Evangelist
ctaurion@br.ibm.com

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A SOCIEDADE
HIPERCONECTADA
TECNOLOGIA
PERVASIVA E
COMPUTAÇÃO
SOCIAL
UMA NOVO
AMBIENTE DE
TRABALHO
TUDO EM
TEMPO REAL
UMA NOVA
GERAÇÃO

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Thomas Kuhn em
The Structure of Scientific Revolutions (1962):
Think of a Paradigm Shift as a change from one
way of thinking to another. It's a revolution, a
transformation, a sort of metamorphosis. It just
does not happen, but rather it is driven by agents
of change.
A mudança de paradigma já está acontecendo…
Thomas Samuel Kuhn
(1922-1996)

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Law of Disruption
Social, political, and economic systems change incrementally, but technology changes
exponentially. (Larry Downes)

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2012: 2800 Bilhões de GB!

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Processa mais de 24 petabytes de dados por dia
Upload 10 milhões de novas fotos por hora

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2007 7% 93%
2000 75% 25%
2013 2% 98%
Digitalização dos dados e informações cresce em ritmo
acelerado!

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Caracteristicas do Big data
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Caracteristicas do big data
Source: IBM methodology

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Big data é prioridade de negócios – inspira novos modelos e
processos, e mesmo possibilita criar novas industrias
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'Big Data' está ainda no canto da tela do radar dos CIOs/CEOs/Gestores…
Adoção de Big data
Some are just
starting to explore
'Big Data'
Most are already debating/
evaluating/ considering
'Big Data'
Adoção
A few are already/
still implementing
'Big Data'
Several plan to
implement w/in the
near futureOnly a minority has
not looked/ won't
look into it
Ignorants Early Explorers Heavy Explorers Planners Implementors

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Mais e mais transparência...conflitos e tensões!
Information
management tensions
Visibilityopaque transparentVisibilityopaque transparent
Ownershipprivate publicOwnershipprivate public
Accessclosed openAccessclosed open
Useprivate publicUseprivate public
anonymous,
private
Security Profile
known,
open
anonymous,
private
Security Profile
known,
open
Accountabilityindividual sharedAccountabilityindividual shared
Organizationdecentralized centralizedOrganizationdecentralized centralized
Information
management tensions
Visibilityopaque transparentVisibilityopaque transparent
Ownershipprivate publicOwnershipprivate public
Accessclosed openAccessclosed open
Useprivate publicUseprivate public
anonymous,
private
Security Profile
known,
open
anonymous,
private
Security Profile
known,
open
Accountabilityindividual sharedAccountabilityindividual shared
Organizationdecentralized centralizedOrganizationdecentralized centralized

22. © 2013 IBM Corporation
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Novas maneiras de avaliar/analisar dados e informações para
tomada de decisões
Traditional Approach New Approach
Instinct and intuition Fact-driven
Corrective Directive
Efficient Optimized
Years, months, weeks Hours, minutes, seconds
Human insight Applied semantics
Decision support Action support

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Obrigado pela Atenção
Cezar Taurion
ctaurion@br.ibm.com
https://www.ibm.com/developerworks/community/
blogs/ctaurion/?lang=en
@ctaurion
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