Presentation by Florence Ajio, Customer Services Representative, Grameen Foundation
Session: ICTs/Mobile Apps for Access, Distribution and Application of Agricultural Inputs
on 6 Nov 2013
ICT4Ag, Kigali, Rwanda
Semelhante a Program pilot to test countermeasures to mitigate the sales and use of counterfeit crop protection products in Sub-Saharan Africa (SSA) (20)
Program pilot to test countermeasures to mitigate the sales and use of counterfeit crop protection products in Sub-Saharan Africa (SSA)
1. Program pilot to test
countermeasures to mitigate the
sales and use of counterfeit crop
protection products in Sub-Saharan
Africa (SSA)
Using Mobile phone technology
2. The Problem
Counterfeit agricultural inputs
account for more than 30% of all
retail agro-inputs purchases in
12 agribusiness sectors in SSA
Neither
law
enforcement
agencies
or
ministries
of
Agriculture nor the private sector
have been able to substantially
reduce this.
3. Purpose of the project
• Testing counter-Measures designed to
mitigate the sales and use of
counterfeit Crop Protection Products in
SSA
• Can smallholder farmers and the retail
sector adopt e-verification technology if
its offered in the market?
• Would the farmers be persuaded to
pay a premium for a product that is
verified to be genuine?
7. Achievements
• Sold out stocks within 6 weeks of the
pilot rollout
• 9.8% combined market share of two
participating brands during the
baseline survey and nearly doubled
market share of 19% during the pilot
• 515 valid authentications made
during pilot representing 7.3% of total
sales of the pilot brands.
9. The Lessons
• After identifying the label, some
farmers did not bother with the entire
Short Message Service (SMS)
verification process.
• Most ADs did not engage in the
management of their inventories
• All the media promotional efforts
conducted had an impact on the
products with e-verification demand
10. The Opportunities and Way forward
• Farmers could finally get genuine
inputs
• Further pilot with other agricultural
inputs like seeds and fertilizers
• Expansion of concept to other
countries
Way Forward
• Efforts are being made by IFDC and
private sector in Uganda to scale up
the project