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Social Media Setonhill
- 1. Social Media The New Look of Marketing
- 4. Social Media … How Does it Differ from Traditional Marketing Television Radio Print Billboards 1 Message to Mass Audience (Interruption Marketing) Social Media Multiple Messages to 1 Engaged Person that may be shared with others (Inbound Marketing) Email
- 7. Build Community: Berks County Community Foundation’s BCTV.org http://bctv.org
- 8. Build Community: The Voice of San Diego http://voiceofsandiego.org
- 9. Reach New People: The Pittsburgh Foundation’s Twitter http:// pghvoicesofyouth.org
- 10. Reach New People: Humane Society’s LOLseals http://www.hsus.org/marine_mammals/protect_seals/protect_seals_what_you_can_do/lolseals.html
- 11. Drive Traffic : The Mattress Factory’s iConfess http://www.youtube.com/user/MFiConfess
- 12. Drive Traffic: mGive Mobile Giving Application http://www.mgive.com/
- 14. Listen: The Girl Effect http:// www.girleffect.org /
- 15. Engage in Real Time Communications: Whole Foods http://apps.facebook.com/thisismyyearto/
- 16. Engage in Real Time Communications: The Extraordinaires http:// www.beextra.org /
- 17. Engage in Real Time Communications: CauseWorld’s iPhone application http:// www.causeworld.com/index.html
- 18. Engage in Real Time Communications: Livestrong’s ChalkBot http://www.deeplocal.com
- 29. Our info Christopher [email_address] @PittsburghFdn @UniversalWit Eric [email_address] @LoudEric www.lionce.com
- 30. Questions…
Notas do Editor
- Social media, what is a broad definition? Social media can be looked at in these terms. … Internet-based applications used to create, store, organize, publish, syndicate, critique and share any and all forms of text, pictures, video and audio content. This is a technical definition, so we must keep in mind that the essense of social media is “how” these applications are used socially.
- (Click to bring up bullets) Build community: People finding people with similar interests to communicate with. Reach new people: Finding new people. Twitter example: If you have 100 followers on Twitter and each of those followers rebroadcasts your message to their 100 followers – you reach 10,000 people with a single click Drive traffic: Convening your community around an idea and driving them to take action. Be it to discuss, spread information virally, or simple promotion that drives traffic to a website or an event Listen: Monitoring these tools to know what people think of you and what issues are of concern in your community, including discussions, feedback and polls. Engage: Participating not just broadcasting to the community. Empowering the community to interact and produce content.
- Berks County Community Foundation’s BCTV.org is an online video community that is supported and maintained by its constituents
- The Voice of San Diego is a citizen journalism project that has been awarded for breaking news that traditional media outlets did not cover
- We don’t necessarily look at how many people are following us on Twitter, but rather how engaged they are. Our new online grants competition Voices of Youth received traffic to the site because of the help of our followers in spreading the news.
- The Humane Society’s LOLseals photo campaign leveraged photo sharing sites and its social networks to raise awareness about the need to protect seals. Photos were created by individuals, and then were sent by that individual to initiate a viral campaign.
- iConfess, created by The Mattress Factory Art Museum, automatically uploads visitor created video and has reached new visitors that never visited the museum before.
- mGive is an SMS (text) fundraising tool. Small gifts of $5 or $10 can be donated to a specific charity right from the mobile phone. Millions of dollars were raised via text message giving in the wake of the Haiti earthquake.
- Polls are very popular on Twitter and very easy to accomplish with the TwitPoll application.
- ( The Girl Effect demonstrated the power of what one compelling video can do to raise awareness, and now uses this awareness to gather feedback
- Whole Foods partnered with 3 nonprofits and developed an application for Facebook to allow the public to vote as to which organization should receive $20k instead of $10k and share opinions.
- The Extraordinaries empowers people to use extra time to do tasks for charity,
- CauseWorld is one of the IPhone apps for nonprofits. Users generate karma points by visiting stores and then ‘spend’ those karma points to assist charities.
- Nike and LiveStrong gave Twitterers the opportunity to do something unique with their tweets: chalk them on the street during the Tour De France