PanIIT 2009 presentations of Enterprise and Executive Social Networks: case studies from Experian, Allstate, Alcatel-Lucent

1. Social Networking forSocial Networking for
Executives and EnterprisesExecutives and Enterprises
PanIIT 2009
Chicago, October 9, 2009
PanIIT 2009PanIIT 2009
Chicago, October 9, 2009Chicago, October 9, 2009
Professional Development:Professional Development:

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Christopher S. RollysonChristopher S. Rollyson
• Managing Director, CSRA Inc., specialist firm
advising on strategy and programs for social
networks and Web 2.0
• Founder, Social Network Roadmap and the
Executive’s Guide to Web 2.0
• 20 years experience as management consultant
and line executive at PwC, KPMG and several
enterprise architecture consultancies
• Managed strategic alliances with IBM, Sun,
Rational, BEA..
• Thought leader: 3 blogs in global top 10

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Will Transform Careers and BusinessWill Transform Careers and Business
• They change the economics of relationships
• Make connections and friends more accessible
• Smartphones put them in our pockets
• We can have more relationships
• Friends change how we make decisions (buy, vote,
work, love, play..)
• Social networks will transform society at every level

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This Will Surprise CompaniesThis Will Surprise Companies
• Customers will expect companies to communicate
via social networks
• 21st century dialtone
• Word of mouth is digital and pervasive
• Unprecedented transparency due to customers
• Need to be more authentic and transparent
• The push to humanize

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Opportunities/Threats: PeopleOpportunities/Threats: People
• Job tenures less than 2 years
• Connections the closest thing to “security”
• Your network helps to hit the ground running
when you have a new position
– I have thousands of experts in my LinkedIn, Facebook
and Twitter networks
– Thousands more read my blogs
– Advice on everything important... digitally, inexpensively

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Opportunities/Threats: CompaniesOpportunities/Threats: Companies
• Understand how social networks affect business
• Engage customers and other stakeholders
• Apply social networks to business processes
– Sales and business development
– Recruiting and talent management
– Public relations and marketing
– Customer service
– Product development, R&D
– …

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ConnectingConnecting
• Web 2.0 thought leadership trove (library)
– http://executivesguide-web20.com
• Social Network Roadmap methodology
– http://socialnetworkroadmap.com
• Connect right now!
– http://twitter.com/csrollyson

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Clara ShihClara Shih
• Author, The Facebook Era
• Managed Social Networking Alliances & Product
Strategy for Salesforce.com
• Led Salesforce.com’s formal partnership with
Facebook
• Creator of Faceconnector, the first business
application on Facebook; it integrates Facebook
profiles and friend data into Salesforce CRM
• Expertise: emerging trends on Facebook, transitive
trust and other social and technical trends in
Facebook, Twitter and Google

9. Networking in the
Facebook Era
How Facebook and Twitter are transforming
business, relationships, and society
Clara Shih (@clarashih)
Author of The Facebook Era &
CEO, Hearsay Labs
“Clara’s book recognizes that
we’ve come to a place where
people can represent their real
identity—and use the social filters
on the Web to connect with the
world around them.”
—Sheryl Sandberg
Chief Operating Officer, Facebook

10. Tweet along
@clarashih
#PANIIT

11. Welcome to the Facebook Era
Over 300M active users
6 billion minutes spent each day
1M developers
from 180 countries
is email dead?

12. Facebook’s growth is staggering
300 mm
250
200
150
100
Sept 06 Sept 07 Sept 08 Sept 09

13. Winning mainstream audience appeal
Source: Nielsen Online Global Index, Dec 2008

14. CMO Council – March
2009
“ Digital marketing and new
media dominates demand
generation and advertising
spend allocation priorities for
the coming year, with budgets
aimed at online and Web 2.0
initiatives almost 50% higher
than spend earmarked for
traditional media. ”
CMOs are shifting dollars to social media

15. Four Pillars of Facebook Marketing
Facebook Apps Facebook Pages Facebook Ads Engagement Ads

16. Thank you
Keep in touch
http://facebook.com/thefacebookera

17. Learn more about Facebook marketing
Buy on

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Marc O GoodmanMarc O Goodman
• Director of Social Networking and Augmented
Reality, Alcatel-Lucent
• Company social networking resource for internal
and external usage
• Lead research on social networking applications
• Behavior of business, teen, and young adult
demographics
• Guidance for Alcatel-Lucent products and services

19. All Rights Reserved © Alcatel-Lucent 2006, #####1 | Marc O Goodman PanIIT 2009
Great end-user
interface
Social networking
tools
Focus on concept of
'hyperconnectivity'
Video Mobile Social Networking

20. All Rights Reserved © Alcatel-Lucent 2006, #####2 | Marc O Goodman PanIIT 20092 | University Innovations Program | November 2008

21. All Rights Reserved © Alcatel-Lucent 2006, #####3 | Marc O Goodman PanIIT 2009

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Kevin P. RiceKevin P. Rice
• Director Social Networking Solutions, Allstate
• 20 years experience in Information Technology,
formerly Chief Architect at Allstate Financial
• Leading role in technology roadmaps, strategic
program delivery, architecture governance
• Enterprise guidance for service-oriented
architecture projects
• Thought leader for SOA within the Insurance
industry

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Joseph PaulsenJoseph Paulsen
• Senior Vice President, Marketing Analytics,
Experian Marketing Services
• Leads Experian’s expansion of the Marketing
Strategy Consulting Services practice
• Helps clients understand their customers from sales
data and sophisticated analytics (including social
media data)
• Thought leader for integrating social networking into
marketing and analytics offerings
• Company resource for enterprise social networking

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Q&AQ&A
Chris Clara Marc Kevin Joe

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Thank you!Thank you!
• Christopher S. Rollyson
• Clara Shih
• Marc O Goodman
• Kevin P. Rice
• Joseph Paulsen