1. Margarida M.K. Kunsch, Luiz Peres-Neto, Vivian P. B. Smith CSR Communication Conference - Amsterdam October/2011
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3. Kunsch, Peres-Neto, Smith CSR Communication Conference – Amsterdam – 2011 Communication/PR invited to address: the stakeholder dialogue practices CSR and sustainability programs traditional role of PR in business is primarily the defense of the company despite stakeholders concerns focus is to manage crisis, protect reputation/image achieve "social license" to operate. “ Any stakeholder relationship practice is a public relations action, however not all public relations practices can be consider as initiative of stakeholder engagement as defined by the stakeholder theory.” (Smith, 2010)
15. Kunsch, Peres-Neto, Smith CSR Communication Conference – Amsterdam – 2011 STK Social Responsibility Sustainability PR
16. Kunsch, Peres-Neto, Smith CSR Communication Conference – Amsterdam – 2011 STK Social Responsibility Sustainability PR GOAL: ethics, transparency, accountable, social economic development GOAL: stk and open dialogue, transparency, governance change, PR review. WAY TO GET: Society approval, reputation management, organizational centered STK = publics without stakes
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