How we read when

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This image-heavy, text-light presentation touches on how The Globe and Mail used technology to get people the news quickly in 19th & 20th century. The second half looks at how people are reading The Globe and Mail in the 21st with a focus on iPhone and iPad engagement. Presented to Code Meets Print Toronto on October 21, 2013

Negócios Tecnologia Notícias e política

How we
read when
Craig Saila | Twitter: @saila
#CMPTO | October 21, 2013

Mobile web is strong
with shareable
content

Alerts keep loyal readers
engaged by providing an
essential service

tl;dr?
“How BlackBerry blew it: The inside story”
7,000 words
•805,000+ reads in 22 days
•34% reads happened 3 days
after the story was published
•

20%

17%

57%
Internal
Direct
Referral
Social
Search

5%
2%

1.6 million
daily readers of The Globe’s content*

*Combines weekday newspaper readers and ComScore web visitors

For one-third of
Globe Unlimited subscribers
The Globe and Mail
is not a printed newspaper

Thank you
Thoughts? Let’s talk more: @saila

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How we read when

1. How we read when Craig Saila | Twitter: @saila #CMPTO | October 21, 2013

4. Scarcity

5. Scarcity Speed

10.

11.

12.

13.

14.

15.

16. Scarcity + Speed

17.

18.

19. The news you need when you want it

20. The news you need when you want it

21. Desktop web

22. Mobile web

23. Mobile web is strong with shareable content

24. iPhone app

25. Alerts keep loyal readers engaged by providing an essential service

26. iPad app

27. tl;dr? “How BlackBerry blew it: The inside story” 7,000 words •805,000+ reads in 22 days •34% reads happened 3 days after the story was published • 20% 17% 57% Internal Direct Referral Social Search 5% 2%

28. 1.6 million daily readers of The Globe’s content* *Combines weekday newspaper readers and ComScore web visitors

29.

30. For one-third of Globe Unlimited subscribers The Globe and Mail is not a printed newspaper

31. Scarcity + Speed

32. Availability + Service

33. Thank you Thoughts? Let’s talk more: @saila

How we read when

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